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Insider Holiday Season Webinar

Date post:11-Jan-2017
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Patrick Steinbrenner

Managing Director, APACStand out in the holiday season by delivering hyper-personalized digital experiences

10.Slide

A Forrester Research states that 64% of the buyers research online and shop offline. Embracing geofencing and offering an omnichannel experience is crucial for these customers.

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eMarketer predicts that smartphone commerce will increase by 49.9%, while mCommerce increase by 39.1% and retail eCommerce by 13% in 2016.

10.Slide

A Forrester Research states that 64% of the buyers research online and shop offline. Embracing geofencing and offering an omnichannel experience is crucial for these customers.

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Asia-Pacific holds 52.5% of the worlds retail eCommerce market, worth $877.61 billion in 2015, with an explosive growth in key markets, 10% faster than the worldwide average.

According to the Adobe Analytics Holiday Season report, Japan will be leading holiday season sales, reaching up to 35.6 billion dollars in revenue and showing a steady growth until the 31st of december. Singapore, Malaysia and Indonesia will be following.

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Holiday in APAC

Alibaba smashed its Singles' Day shopping record on 11/11 by clocking growth of more than 32%, the Chinese eCommerce giant said.

Retailers on Alibaba's platforms had recorded $17.8 billion worth of gross merchandise volume (GMV). In 2015, the 24-hour eCommerce sales event racked up $14.3 billion GMV in total.

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According to 2016 PwC Holiday Season Report, shoppers plan to spend 10% more this holiday season; an average of $1,121 each.

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Deloitte is forecasting a 17-19% increase in 2016 eCommerce sales compared to 2015. eCommerce sales between November 2015 and January 2016 grew 15.9 percent totaling $81.9 billion.

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Deloitte is forecasting a 3.6 - 4% increase in 2016 holiday sales compared with 2015. Retail sales between November 2015 and January 2016 totaled $968.8 billion.

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Gartner surveys predict that by 2017, 50% of consumer product investments will be redirected to customer experience innovations.

In a season like this when theyre bombarded with offers from numerous channels, e-businesses of all sizes and forms are thriving to improve the experience they offer to their visitors. Delivering personalized experiences and keeping them engaged with relevant content is a proven way to boost engagement. Here you're going to talk about how important customer experience is for marketers

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Offer a personalized omnichannel experience across touchpoints(2)

A Forrester Research states that 64% of the buyers research online and shop offline. Embracing geofencing and offering an omnichannel experience is crucial for these customers.

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Offer a personalized omnichannel experience across touchpoints

12:33Wednesday, Dec 12Want to complete your purchase in store?

POSHGeofence & Mobile Push

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Prevent Cart Abandonment with 1:1 Messages

Hey, only 13 days left till New Years Eve, don't you think it's time to complete your gift shopping?

Urgency Messaging

11.Slide

While e-commerce is a greatly promising industry of the 21st century, e-retailers have had one common grand pain throughout the years, cart abandonment. The convenience of online shopping has provided customers with the opportunity to shop whenever and wherever they like. However, the same facility has given them the chance to leave their carts without purchasing anything. If we were to talk in round numbers, we could state that around 97% of visitors walk away from e-commerce sites without attempting to make a purchase at all and 2015 Global Cart Abandonment rate is above 74%. #

Prevent Cart Abandonment with 1:1 Messages

Holiday Season is the time of intense rush and holiday planning. In this leisure time, while it's obvious that millenials travel as much as they shop, it is also important to speed up the process of travel bookings. Along with other tools that enhance the customer experience in the travel industry, it is also significant to peed up decision-making with hyper-relevant 1:1 messages including tours, discounts, last-minute deals and more to re-engage and incentivize visitors, driving confirmations so that they don't miss the good deals. Holiday season is also a great time to boost ancillary revenue by energizing travellers with add-on recommendations such as insurance, baggage, extra leg room to enhance their experience.

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Prevent Cart Abandonment with 1:1 Messages

A lot of people are flying to Hong Kong for Christmas. Last available flight in this price category. Hurry up and save your seat!xUrgency Messaging

Holiday Season is the time of intense rush and holiday planning. In this leisure time, while it's obvious that millenials travel as much as they shop, it is also important to speed up the process of travel bookings. Along with other tools that enhance the customer experience in the travel industry, it is also significant to peed up decision-making with hyper-relevant 1:1 messages including tours, discounts, last-minute deals and more to re-engage and incentivize visitors, driving confirmations so that they don't miss the good deals. Holiday season is also a great time to boost ancillary revenue by energizing travellers with add-on recommendations such as insurance, baggage, extra leg room to enhance their experience.

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Leverage web push notifications to engage off-site visitors

Dont miss our holiday special! Subscribe now for $9.99/yr.Wdn.comWeb Push

13.Slide

The only way of reaching out to your off site visitors has been email retargeting for a long time. That wasn't quick and required collaboration on visitor's part as well. Web push notifications are the notifications that alert readers to new content that may be of interest to them. Notifications are delivered directly to a users browser, no matter what website they are viewing. A user can access the content instantly, simply by clicking on the notification which will take them directly to the article on the site. The holiday season is the perfect time for leisure activities, for all your hobbies, seeing the latest films and catching up with the news. Enhancing the visitor experience in the media websites is a really good move for the holiday season. By implementing marketing tools to your media website, you can increase pageviews with relevant content suggestions, also keeping off site visitors engaged with web push notifications.#

Deliver discounts & special offers to win back price-sensitive visitors

Likelihood to Purchase Scoring & Segmentation

Ad Spend is the number one expense of marketers. Featuring a digital ad to all your visitors is highly expensive. With likelihood to purchase algorithm though, marketers can identify who is more inclined to make a purchase or complete a desired action and target your digital ads to that segment of customers.

A visitors likelihood to achieve a goal (likelihood to make a purchase, likelihood to apply for a credit card, likelihood of reading an article etc.) online is predicted by a machine-learning algorithm based on their online behaviour. For instance, knowing which customers are more or less inclined to buy an item on a given e-commerce site, marketers can easily prioritize who they would like to target with discount messages, 1:1 messages or advertisements.#

Insider is a digital experience delivery platform for marketers.Accessible from a unified data engine, Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost loyalty and digital growth.Insider is a technology company with offices in London, Moscow, Singapore, Dubai, Warsaw, Istanbul, Kuala Lumpur and Jakarta. Insider was listed as one of Europes 100 Hottest Startups in 2016 by WIRED Magazine, featuring European startups that are having an impact.

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Thank YouPatrick SteinbrennerManaging Director, APAC

[email protected]

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Patrick Steinbrenner Managing Director, APAC Stand out in the holiday season by delivering hyper- personalized digital experiences
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