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PUBLISHER: PT Wahana Kemalaniaga Makmur (WAKENI) – Organizer of IFMAC exhibitions • DISTRIBUTION: IFMAC industry partners, supporting media outlets and promotional events • Digital copy of Industry Insights can be viewed/downloaded from www.ifmac.net • The publisher and editorial team thank all partner organizations, exhibiting companies and industry professionals for sharing insights and contributing information related to the articles.

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IFMAC

IFMAC Indonesia

@Ifmacindonesia

Indonesia’s premium furniture industry event, the International Furniture Manufacturing Component Exhibition (IFMAC) will once again deliver an inspiring platform to motivate furniture industry players with new technologies, solutions, and innovations this year. From 9 to 12 October 2019, IFMAC will inject ideas from market leaders and renowned brands to allow domestic companies to gain better production output and manufacturing performance by embracing new production machinery, equipment, and products. This industry-wide consensus has led to more than 50% of booth space already filled and the remaining reserved by returning companies. With this, IFMAC continues to prove itself as the preferred trade platform for industry

IFMAC 2019The International Furniture Manufacturing Component Exhibition Delivering Quality Needs forIndonesia’s Rising Furniture Industry

players to strengthen their foothold in Indonesia’s burgeoning furniture industry.

The Indonesian furniture industry is backed by an extensive segment of players and different sizes of companies. From raw material producers, to semi-finished product manufacturers, to finished product manufacturers, and to retailers and exporters from small to mid-size companies to big corporations, these furniture players have varying needs to improve their performance. As such, IFMAC brings a large array of products for different business needs, with a deeper focus on introducing production machinery and auxiliary needs for non-wood furniture.

Largely, the exhibition will present the complete array of products from adhesives, abrasive, paint, coatings and application equipment, CNC & processing machinery, computer technologies & production software, furniture fittings, locks, furniture production machinery & tools, machines, materials and

PENYEDIA KUALITAS YANG DIBUTUHKAN INDUSTRI FURNITUR INDONESIA

Pameran Komponen Manufaktur Furnitur Internasional (IFMAC) akan kembali diselenggarakan pada tanggal 9-12 Oktober 2019. Pameran kali ini akan menampilkan inovasi serta teknologi terbaru yang mampu menunjang perusahaan lokal berkembang pesat dalam produksinya. IFMAC menyediakan berbagai produk yang beragam, mengingat industri furnitur Indonesia dijalankan oleh pangsa yang luas, dari produsen bahan mentah hingga eksportir global. IFMAC bertujuan memberikan solusi bagi pengusaha industri furnitur dengan fokus pada permesinan produksi dan furnitur non kayu.

Pada IFMAC 2018, sebanyak 96% peserta pameran merasa acara ini amat berguna karena mempertemukan mereka dengan pemilik, maupun pengambil keputusan ternama dalam bidang industri furnitur. Hal ini menegaskan posisi IFMAC sebagai platform bisnis kondusif bagi peserta pameran untuk dapat bertemu dengan partner yang menghargai keahliannya secara spesifik. Di tahun 2019, IFMAC kembali mengundang kehadiran perusahaan industri lokal dan internasional untuk berpartisipasi dalam pameran ini sehingga dapat bersama mendorong perkembangan industri furnitur Indonesia menuju kompetisi global. Melibatkan lebih dari 350 perusahaan terkemuka lebih dari 20 negara, diharapkan IFMAC dapat menjadi mediator antara stakeholder yang tertarik mengembangkan industri di Indonesia dengan usahawan lokal yang berkomitmen untuk selalu meningkatkan kualitas produksinya.Info lebih lanjut, kunjungi www.ifmac.net atau hubungi ifmac@wakeni.com

components for interior works and upholstery & bedding, furnishing textile & upholstery, timber trading, raw materials and components for furniture production, wood, wood-based panels, surface treatments and other related needs for furniture manufacturing.

GLOBAL INDUSTRY PLAYERS CONVENE AT IFMAC With the presence of International companies from different countries and Indonesia’s top distributors, each company brings their own multi-application capabilities across the exhibitions’ wide product range. IFMAC welcomes the participation of more international companies and bigger local players to contribute towards its development as the Indonesian furniture industry is opening up further to keep up with global competition.

The exhibition continues to pave the implementation of technology that can boost the industry’s performance and output generation by presenting the best options and a wide product range on its show floor. Recognised by industry players as the go-to event, IFMAC primarily meets the industry’s growth need by connecting market leaders who are invested in growing the Indonesian market with local players that are committed to undergo transformations in their processes, operational systems and approach to quality upgrading.

Among the leading industry names that have confirmed their participation at IFMAC 2019 are; Control Logic S.R.L. from Italy, Plytec Oy & Elliott Bay Industries from Finland, Kanefusa, Nederman and the Felder Group from their Indonesia offices, Milesi with their Indonesian partner, Qualitech Indopiranti, Cabinet Vision South East Asia from Australia, Carpoly Chemical Group from China, A/S Global Timber from Malaysia and many more. Large local distributors and manufacturers include Sky Indonesia, Propan Raya, Dextone Lemindo, Ekamant and others. These exhibiting companies will make up the 350 exhibiting companies from over 20 countries expected to participate at the exhibition.

YEARLY SUCCESS MIRRORING INDUSTRY’S GROWTH In 2018, the exhibition’s successful performance was reflected in the high rate of exhibitors’ satisfaction where over 90% of exhibitors had feedbacked that

they had arranged for sales follow-up with prospective buyers, met visitors who had intention to buy and had received direct interest on product displayed at exhibition. Overall, 96% of exhibitors had met with top management, business owners and decision makers on-site at IFMAC 2018.

Achievements from IFMAC 2018 include 327 exhibiting companies from 23 countries comprising Australia, Canada, China, Czech Republic, Denmark, Finland, France, Gabon, Germany, Hong Kong, India, Indonesia, Italy, Latvia, Malaysia, Portugal, Singapore, Sweden, Taiwan, Thailand, Turkey, United Kingdom and The USA

had participated. International exhibitor groups from Canada, China, Germany, Taiwan, and France were formed and a successful special showcase on Computer Technologies was launched last year and will continue into 2019. Over 13, 578 visitors from 37 countries came to IFMAC 2018 and 2019 is expected to see its visitor number increased by 20%. IFMAC 2019 welcomes international and domestic industry leaders to exhibit this year, to together push forward Indonesia’s furniture industry development.

For more information to exhibit and IFMAC 2019, visit www.ifmac.net or contact ifmac@wakeni.com

Transformation towards advancement for Indonesia’s furniture industry has taken time for the country and businesses involved. While waiting for structural changes to go in motion for the government to spur investment and trade incentives for industry players to keep their businesses operationally robust, companies are seeking opportunities to brand their products and services through trade platforms that bring them directly closer to the main mover of the market – customers. At the International Furniture Manufacturing Components Exhibition (IFMAC), bringing the right customers to exhibiting companies is key for the industry-focused exhibition to be relevant in the market.

When international companies set their first sights into the Indonesia market or further strengthen their foothold there through IFMAC, they bring their own multi-application capabilities across the exhibitions’ wide

product range. IFMAC allows the many international exhibiting companies to engage industry visitors comprising large and small to medium size furniture producers and retailers directly to learn about each companies’ high-quality furniture-related solutions and develop better understanding of the foreign companies’ competitive advantage in the market. This knowledge exchange will foster a more dynamic local furniture industry in Indonesia that is attuned to world market developments and proactive in carving its own progress to compete better with other international players.

IFMAC always prepares for the industry again for better production output and manufacturing performance by embracing new technologies and solutions. As Indonesia’s primary trade event for the procurement of furniture manufacturing components and woodworking technology, IFMAC consistently delivers top quality

technologies for Indonesia’s expanding furniture industry with a technology-rich show floor with future ready products, machinery, equipment and systems to further invigorate Indonesia’s furniture industry.

According to Mrs. Rini Sumardi, Director of PT Wahana Kemalaniaga Makmur – organiser of the exhibitions, “As the Indonesian furniture manufacturing and woodworking industries face stiffer competition, the participation of more international companies and bigger local players allow for better knowledge exchange and technology adoption that will benefit emerging furniture businesses across Indonesia.” While the exhibitions are set to showcase Indonesia’s strong heritage in furniture production and woodwork craftsmanship, they also bring out Indonesia’s warm business hospitality and openness in pursuing a mutually beneficial trade partnerships with international furniture players.

The exhibition continues to expand with new features and spotlight on special needs for the industry. This include introducing the spotlight on Computer Technologies, where in its 2018 edition, companies such as Alphacam Southeast Asia, CAD + T Southeast Asia, Pytha Asia / Furnisoft Pte Ltd, Cabinet Vision Southeast Asia and others showed how the furniture industries can perform better with

Industry Update

INDONESIA’S FURNITURE BUSINESSES RELIANTON CUSTOMER-ORIENTED TRANSFORMATION

Industry Update

computer-aided systems in place, and will push companies to go through the digital transformation for a more systematic, faster and resource-efficient operation. With this, visitors can experience the digital transformation mooted through the implementation of computer-based systems that will further advance the production systems at furniture and woodworking factories.

Presenting their expertise further through on-site seminars, Furnisoft Pte Ltd (Pytha CadCam) shared on their ‘PYTHA 3D-CAD Digital Manufacturing: Design to Production’ while Cabinet Vision Asia will deliver on their capabilities on ‘Automating the Manufacturing Process from Project Design to Manufacturing’. In the effort to promote computer-based technologies amongst young furniture designers and industry professionals, CAD+T also held a signing with PIKA and Podomoro University to together develop young talents for the industry. This step signals foreign industry players’ effort, in collaboration with local partners to

TRANSFORMASI INDUSTRI FURNITUR INDONESIA MENUJU USAHA-BERBASIS-KONSUMEN

Kunci dari relevansi Pameran Komponen Manufaktur Furnitur Internasional (IFMAC) dalam industri furnitur adalah menggiring pelanggan yang tepat kepada perusahaan peserta pameran. Hal ini sejalan dengan tren perusahaan masa kini yang sedapat mungkin mencari kesempatan untuk memperkenalkan hasil produksinya kepada penggerak utama pasar, yaitu konsumen. IFMAC menjadi wadah bagi produsen dan retailer furnitur untuk secara langsung belajar mengenai keunggulan perusahaan asing dalam pasar industri. Tidak hanya menampilkan nilai budaya yang kuat, namun IFMAC juga merepresentasikan keramahan atmosfir bisnis serta keterbukaan pengusaha lokal. Pertukaran ilmu, adopsi

teknologi dan peluang kerjasama ini dapat memicu pasar industri lokal agar proaktif sehingga mampu bersaing lebih baik dengan pasar internasional.

IFMAC terus berekspansi dengan beragam jenis produk baru yang mengutamakan kebutuhan khusus dalam industri, salah satunya teknologi digital yang meningkatkan kualitas operasional produksi menjadi lebih sistematis, cepat dan efisien. Kerjasama antara CAD+T, PIKA serta Universitas Podomoro untuk mengembangkan talenta muda menunjukkan bahwa terdapat ketertarikan pasar internasional dalam membangun industri furnitur berbasis teknologi digital di Indonesia. Sebagai one-stop venue, IFMAC memberikan solusi terkini serta menampilkan dengan lengkap sektor produksi furniture mulai dari proses manufakturnya hingga tahap produksi akrhir.

develop the human resource capabilities driving Indonesia’s furniture industry with digital technologies.

As IFMAC positions itself as a one-stop venue for the end-to-end spectrum of the furniture production sector, the exhibition also pride itself in linking the entire industry value chain by assimilating tooling, fastener and hardware needs required as part of the whole furniture manufacturing and production processes. Over the four-day exhibitions, visitors typically enjoy a beneficial exhibition that provide direct access to trusted companies with the right products and can offer customized deals to fit their procurement needs

regardless of their production size. Both industrial and corporate

customers whose businesses range from furniture components and woodwork manufacturing, furniture production or ODM contract manufacturers are the target visitors to the exhibition. Visitors from vertical segments such as contractors, architects, designers, commercial buildings and residential developers as well as other related industry professionals who may require machines or tools of different performance levels and cost values have also increasingly visited IFMAC to benefit from its range of informative seminars and expert-led conferences.

IFMAC positions as a

one-stop venue for the

end-to-end spectrum

of the furniture

production sector

As recognised by the government, the furniture industry is one of the key industries that drive Indonesia’s economy. The government continues to boost the furniture industry growth by improving the performance of manufacturing industries which are classified as labour-intensive and export-oriented sectors. According to Minister of Industry Airlangga Hartanto, “the government is determined to make it a national priority industry as this industry is a trademark of Indonesia.”

According to the Minister of Industry, the development of the domestic furniture industry has yet to reach its full potential and currently prospective in growth forecast because it is supported by the availability of abundant sources of raw materials, including wood and rattan. This opportunity is reflected in Indonesia as a producer of 80% of the

world’s rattan raw materials, with rattan-producing regions in Indonesia spread across various islands, especially in Kalimantan, Sulawesi, and Sumatra.

Reporting through Indonesia’s Stock Exchange’s IDN Financials, Minister Hartanto emphasized that the furniture industry is a downstream sector whose products have high added value and play an important role in driving national economic growth. The Ministry of Industry noted, throughout 2018, the furniture industry’s contribution to the non-oil and gas industry’s GDP was 1.36%. In addition, the growth of the furniture industry sector in Indonesia shows a positive trend, in which from year to year the business actors are increasing.

As the inspiring platform to motivate furniture industry players in stepping up their manufacturing capabilities with beneficial machinery, products and

solutions, IFMAC is focused on presenting the best technological solutions that can support furniture businesses in beefing up their production capabilities. The exhibition is always graced with the presence of hundreds of exhibiting companies from many countries to share their expertise to local businesses. Year on year, the exhibition sees many returning companies bringing in more machinery and covering larger booths and scores an expansion in floor space compared to its last edition – all due to the rising demand of new quality technologies by Indonesian furniture manufacturers and service providers.

The participation of more inter–national companies and bigger local players bodes well for the development of Indonesia’s furniture manufacturing and woodworking industries, where the market is opening up to keep up with global competition. Implementation

Market Info

A TECHNOLOGY-DRIVEN FURNITURE INDUSTRY – KEY ECONOMIC DRIVER FOR INDONESIA

Market Info

of technology to boost the industries’ performance require collaborations from market leaders who are invested in growing the Indonesian market and local players that are committed to undergo transformations in their processes, operational systems and approach to quality upgrading. IFMAC has been strategically organised to mirror the industries’ demands constructively and are honoured to have the support of all participating companies and industry partners.

For instance, the digital transformation using computer-based systems to enhance the operational systems at furniture production and woodworking factories is an upcoming trend in the Indonesian furniture production scene. As the furniture industry develops further from a labour-intensive sector to a machinery-driven one, adoption of advanced technologies can better improve companies’ processes and how they serve their business partners in the supply chain as well as customers.

‘Design to Manufacturing software’ and other digital needs that aim to digitalize Indonesia’s furniture industry with computer-based production and supply systems are getting warm response from the market. These include complete software solutions for the interior design and manufacturing

business, focusing on bespoke furniture are in-trend now. From design, visualization and production up to direct connection with CNC machinery and the complete operative sector, from quotations to time management new age software that covers all the needs of the furniture production and interior design companies combined are fresh additions to reinvigorate the furniture industry.

Beyond supporting the country’s furniture production growth. IFMAC also aims to provide a meaningful central solution for integrated needs across the furniture manufacturing and its applications supply chain. The exhibition consistently provides beneficial trade experience for industry professionals, prospective distributors, suppliers and end-users. The opportunities to find new market openings through insights and networking at the exhibition are coupled with exclusive chances to learn about technology and product knowledge for businesses to launch their own innovation. Driving the economy through information, the exhibition places high importance on customers’ learning experience. Also encouraging them to find valuable information on the current progress of Indonesia’s furniture industry, and hopefully leading them to know where they should be progressing further for the industry to keep growing.

INDUSTRI FURNITUR YANG DIPACU TEKNOLOGI- KUNCI PENGGERAK EKONOMI INDONESIA

Pemerintah berkomitmen menjadikan industri furnitur Indonesia sebagai bidang prioritas yang menggerakan ekonomi nasional. Karena itu pemerintah terus mendorong pertumbuhannya dengan meningkatkan performa industri manufaktur. Demi memotivasi para pelaku industri furnitur mengembangkan kemampuan manufakturnya, IFMAC hadir sebagai platform pameran yang berkonsentrasi menawarkan solusi teknologi terbaik yang dapat mendorong kapabilitas produksi.

IFMAC bertujuan menjadi solusi terpadu yang menyediakan seluruh kebutuhan di sepanjang rantai pasokan industri furnitur, memberikan pengalaman belajar, serta menjadi wadah untuk menemukan pangsa pasar baru. Setiap tahunnya ratusan perusahaan dari berbagai negara yang terlibat dalam IFMAC kembali dengan teknologi terbaru untuk memenuhi permintaan dari pelaku industri Indonesia. Salah satu yang diunggulkan adalah teknologi digital. Software yang mendukung seluruh system penyediaan mulai dari perancangan dasar hingga eksekusi sector operatif telah dipersiapkan untuk memberi kekuatan baru bagi industri furnitur. Adopsi teknologi canggih akan meningkatkan kemampuan perusahaan dalam proses produksi dan pelayanan rekan bisnis maupun pelanggannya.

IFMAC also aims to provide a meaningful central solution for integrated needs across the furniture manufacturing and its applications supply chain.

Last year, IFMAC reached new highlight in its 2018 edition with the first official German pavilion at the exhibition. For the first time, visitors saw the ‘German Pavilion’ that showed the official joint stand of German companies where they presented their products and services under the “Made in Germany” brand. The group presence of German exhibiting companies with various expertise indicated further contribution towards Indonesian industry players’ knowledge on Germany’s strengths and contributions to the world’s furniture production markets.

IFMAC 2018 proudly received the participation of companies under the inaugural German Pavilion. The German companies include industry leaders such as Anthon GmbH Maschinen- und Anlagenbau, Electronic Wood Systmes GmbH, Fagus-Grecon Greten GmbH & Co Kg, Haeberlein GmbH, Hans Weber Maschinenfabrik GmbH, Homag Asia, Michael Weinig Asia, Wilhelm Altendorf GmbH & Co. KG, Pollmeier Massivholz GmbH & Co. KG, Jowat SE, Simon Möhringer Anlagenbau GmbH and more.

The German Pavilion’s representative, Mr. Ingo Bette shared that, “We are here at IFMAC for the first time for German group, we have quite a range from the exhibitors starting from the raw products (German Woods Species to Machinery Manufacturers and Tooling) all the way to software, adhesives, varnish, etc. Germany is able to offer the entire range of products for primary and secondary wood processing industry. Indonesia is very important market right now. And will continue to be so again for the future, with rising standard living with growing market opportunity, also German investment here (in the show like, what you saw in here) is going to grow.”

The German furniture industry is strong on its own with revenue in its furniture market expected to amount

to US$61,362m in 2019 according to Statista. The market is expected to grow annually by 0.06% (CAGR 2019-2023). Based on EUWID report, on the basis of the 3.0 % growth to £ 18.206 m achieved in sales revenue by the end of June, the German wood industry divided into the timber industry and the furniture industry also wants to achieve a comparable rate of growth in the year as a whole.

According to CSIL Market Research, Germany is the largest market in Europe and one of the best performers in furniture consumption growth in Western Europe. Notwithstanding that, the figures on rising export business indicate the desire for German furniture manufacturers and furniture production technology suppliers to look at other markets for expansion. Indonesia in particular is of huge interest due its untapped potential and large market distribution possibility. German companies have traditionally come into the Indonesian market to introduce its manufacturing expertise, now with its Industry 4.0 technologies even to help local furniture factories produce smarter and deliver better services to their customers.

For the Germany-Indonesia partnership in the furniture industry to blossom further, industry experts believe that the investments would have to be two-way. This could mean that Indonesians could be buying more

German-made furniture in the future too. Apart from local manufacturers adopting German technologies and machines in their factories, imports of raw materials such as timber and adhesives for wood and other non-wood furniture could be meaningful trade exchanges for both countries.

High quality German furniture with competitive prices that meet the functional home needs of Indonesia’s growing middle income could soon be a staple buy adorning furniture retailers spaces too. With trade exchange also comes sharing of expertise and information where both German and Indonesian furniture industry players learn about each market demand and potential for growth better.

Indonesian furniture companies are also going to Germany to increase exports to the market there. According to Mr. Abdul Sobur, Secretary-General of the Indonesian Furniture and Handicraft Industry Association (HIMKI), said the increase in furniture exports in Q2-2018 was primarily supported by the participation of Indonesian furniture manufacturers in furniture exhibitions in several countries, including Germany and other countries in the preceding quarter.

He also detected a strong co-relation between rising demand and the organisation of - and participation in - furniture exhibitions. That said, while future editions of IFMAC continue to expand with bigger German Pavilion, furniture exhibitions in Germany such as LIGNA can also expect the participation of Indonesian companies.

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GERMANY SET TO BECOME A KEY FOREIGN PLAYER IN INDONESIA’S FURNITURE MARKET

JERMAN BERENCANA MENJADI PELAKU USAHA ASING UTAMA DALAM PASAR FURNITUR INDONESIA

Untuk pertama kalinya di IFMAC 2018 terdapat German Pavilion yang merupakan gabungan beberapa perusahaan industri terkemuka asal Jerman dengan merk dagang “Made in Germany”. Mengacu pada CSIL Market Research, Jerman adalah pasar terbesar di Eropa dan satu dari pelaku usaha terbaik dalam perkembangan konsumsi furnitur di Eropa Barat. Indonesia sendiri merupakan pangsa pasar yang menarik bagi Jerman untuk ekspansi karena luasnya kemungkinan distribusi pasar. Dahulu terkenal dengan kemajuan permesinannya, kini Jerman hadir untuk membantu pabrik furnitur lokal memberikan pelayanan yang lebih baik.

Para ahli menyarankan agar sebaiknya investasi berjalan dua arah demi menjaga hubungan baik kedua negara. Adanya transaksi perdagangan akan memudahkan pertukaran informasi antar pelaku usaha. Di sisi lain, partisipasi produsen furnitur Indonesia dalam pameran furnitur di Jerman terbukti meningkatkan ekspor furnitur Indonesia. Bukan keniscayaan jika IFMAC secara konsisten berjalan dengan German Pavilion, pameran furnitur di Jerman seperti LIGNA akan turut mengharapkan partisipasi pelaku usaha furnitur Indonesia.

Steinert Technology is a specialist for adhesives and machinery to various industries such as woodworking and furniture, window and door, mattress and upholstery as well as other industries in the Asia Pacific region. With several decades experience in application and distribution of technical industrial consumables, equipment and machines paired with more than 15 years local market experience, the Steinert Technology Group established a strong technical sales, service and distribution network in South-East-Asia.

Today, with more than 1,000 buying customers in the various sectors the company serves, Steinert Technology is committed to provide regional availability of German-made high-quality products with a superior international and local available technical service. Their customers and suppliers, particularly those in huge manufacturing markets such as Indonesia do appreciate the combination of their original German technical and commercial management

team with the well-trained local personnel.

Currently Steinert keeps a large range of various adhesives as well as other consumables in their local warehouses. Depending on customer needs and demands of the various markets, they have the flexibility to adjust and increase our local stocked items and quantities constantly. For Indonesia, given the country’s large geography and extensive distribution area, Steinhert’s local office - PT. ST-Group Indonesia has three main offices in Banten, Surabaya, and Semarang to support its wide supply channels. Their sales centres in Indonesia are supported by a large number of local retailers and distributors all over the Southeast Asia region.

Dedicated to the furniture industry, the company supplies adhesives and special cleaners for the furniture & woodworking segment and also industrial machines and equipment for the furniture woodworking industry. Motivated by their corporate slogan

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‘Innovative Competitive Bonding’, the company provides durable supply of innovative European made machines and equipment’s which offer a competitive edge to their customers and a chance to cooperate closely with their suppliers.

The Steinert machine portfolio specializes in surface technology including cutting and profiling, sanding, cleaning, laminating and coating of various board materials. For each application, Steinert offers solutions to meet the demands for premium quality of the finished products while meeting the budget for entry level requirements. The machines and equipment’s are carefully selected from leading German and other European companies with rich history and proven experience, e.g. AES, Heesemann, Turanlar, Venjakob. These cover machinery needs for sanding, cutting, CNC machinery, edge banding, laminating, thermoforming, coating, and cleaning purposes.

Commenting on his experience at IFMAC 2018, Mr Ralf Sundmaeker, Sales Director Machinery of Steinert Co., Ltd shared that, “this year exhibitions, is quite interesting, in terms of the quality for visitors. The discussion that we had with the customers were very substantial and serious, so we hope for good numbers for audience before and after show.” Over the four-day exhibition, Steinert managed to engage with a steady flow of customers who are attracted with the team’s warm presentations of its products and understanding of their needs regardless of their production size and output volume.

STEINERT STANDS OUT WITH ‘INNOVATIVE COMPETITIVE BONDING’ APPROACH

Steinert Technology merupakan spesialis bahan perekat dan mesin untuk berbagai industri di wilayah Asia Pasifik. Perusahaan ini telah mapan dalam jaringan distribusi, pelayanan, dan perdagangan di Asia Tenggara karena berpengalaman lebih dari 15 tahun dalam pasar perdagangan lokal. Perusahaan ini menyediakan perekat dan bahan pembersih spesial untuk segmen furnitur dan kerajinan kayu, serta mesin dan peralatan industrial yang berfokus pada teknologi permukaan untuk finishing product. Termotivasi oleh slogan perusahaan “Innovative Competitive Bonding”, Steinert menyediakan mesin dan peralatan inovatif buatan Eropa dengan harga kompetitif bagi pelanggan serta kesempatan untuk bekerjasama secara dekat dengan supplier-nya.

Steinert Technology berkomitmen menyediakan produk buatan Jerman berkualitas tinggi didukung pelayanan teknis berkualitas internasional yang tersedia secara lokal. Di Indonesia, kantor lokal Steinert berada di Banten, Surabaya dan Semarang. Pihak Steinert menyatakan bahwa melalui pengalamannya bergabung dalam IFMAC 2018, muncul hal yang menarik dari segi kualitas pengunjung dimana diskusi bersifat lebih substansial dan serius. Selama empat hari pameran, Steinert berhasil mempertahankan laju pengunjung dengan keramahan serta pemahaman tim atas kebutuhan pengunjung tanpa terbatas ukuran produksi dan volume outputnya.

STEINERT TAMPIL CEMERLANG DENGAN PENDEKATAN “INOVATIF & KOMPETITIF”(INNOVATIVE COMPETITIVE BONDING)

A/S Global Timber is a solid international company with more than 40 years of experience. The headquarters in Aarhus, Denmark, houses Northern Europe’s largest hardwood warehouse with exclusive woods of the highest quality, purchased on 6 continents. With 25 years of global trading experience, the company is also a well-established and independent hardwood supplier that imports and exports a comprehensive program of quality hardwood to and from more than 30 countries worldwide. With representation in Europe, Asia, the Americas and Africa, A/S Global Timber ensures quality and optimal logistics across all continents, including countries that have operation challenges.

Coming to Indonesia and hoping to know local furniture business better, the company shared their objective in supplying the highest quality wood products whilst helping to maintain and preserve our global forests through environmental certification to ensure on-time delivery of in-spec products to our valued customers all over the world at competitive prices. A/S Global Timber works long term with their customers and suppliers, and they have been building their business based on trust – a culture that the wish to follow through in Indonesia.

The company is always open for new business and ready to help their counterparts in new markets. To that, A/S Global Timber sees that no request is too big or small for them. Participating at IFMAC 2018, A/S Global Timber representative shared that they have seen “good numbers of actual customers coming here (from Semarang and Surabaya) and they were very potential customers indeed.” The exhibition had been above their expectation and overall the days were very good as they managed to reach out to potential customers beyond Jakarta but also other provinces with furniture manufacturing activities in other parts of Indonesia.

As product experts and professionals, A/S Global Timber assured customers that they can provide optimal advice

according to your needs. Their credibility rests on a foundation of knowledge about wood and the wood industry collected over many years in the industry. In addition to the pride of their product and its high quality, the company takes pride in being able to provide the right professional guidance. Whatever the customers purpose is for their product, A/S Global Timber team is ready to assist with advice on the nature, qualities and applications of the wood. Along with quality and price awareness, good advice is central to their business’s overall affairs.

The team understands that customer counselling can be an important business asset and competitive advantage in Indonesia as they recognise the need to understand their customers needs. Given Indonesia’s wide timber application for different types and styles

company’s executives frequently visit their regular suppliers worldwide to ensure the ever-increasing demands and high standards that both the company and their customers expect. As their staff are trained in the wood industry and therefore understand the need to ask the right questions, this ensures that individual customers’ needs are uncovered and met to full satisfaction.

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SCANDINAVIA’S LARGEST STOCKISTOF HARDWOOD EXPLORES INDONESIA

of furniture, expertise counsel will be a two-way approach that must be adopted and maintained throughout the business partnership journey. Moreover, quality awareness and understanding of customer needs have ensured the company a solid market position in the industry since its founding. Quality permeates their behaviour in all processes from their purchasing department to the sales department to their interaction with customers.

Indonesian customers can look forward to a constructive and fruitful partnership with A/S Global Timber as they are specialists in the wood industry that select the tree themselves. The

PENYEDIA HARDWOOD TERBESAR DI SKANDINAVIA MENJELAJAH INDONESIA

A/S Global Timber adalah perusahaan internasional dengan 40 tahun pengalaman. Kantor pusatnya di Denmark merupakan gudang perkayuan terbesar di Eropa Utara berisi kayu eksklusif berkualitas tertinggi. Sebagai salah satu perwakilan di Eropa, Asia, Amerika dan Afrika, perusahaan ini memastikan logistik yang berkualitas dan optimal meskipun di negara yang memiliki operasional rumit.

Kini A/S Global Timber hadir di Indonesia dengan tujuan mengenali kebutuhan bisnis lokal tanpa melupakan kelestarian alam melalui konservasi hutan global. Melalui IFMAC 2018, A/S Global Timber mengakui banyaknya pelanggan yang sangat potensial baik dari Jakarta maupun luar kota. Hal ini bahkan diakui sebagai hal yang di luar ekspektasi. A/S Global Timber mengerti bahwa konseling merupakan asset bisnis yang penting. Karena itu perusahaan ini melatih pekerjanya agar dapat mengajukan pertanyaan yang tepat sehingga pada akhirnya kebutuhan individual pelanggan dapat terpenuhi. Menawarkan harga yang kompetitif dilengkapi perhatian akan lingkungan, serta siap memberikan pertimbangan bagi pengusaha lokal berdasarkan pengalaman panjang dalam dunia industri, A/S Global Timber berharap dapat membangun kerjasama yang baik berbasis kepercayaan di Indonesia.

Sherwin-Williams helps leading manufacturers build long-lasting, beautiful furniture with a total solutions approach. From the company’s perspective, furniture marries form and function unlike any other industry. You could have a business meeting at a folding table, eat dinner sitting around an overturned box, or shop for clothing hung from a clothesline. But to do so would deny the meaning that furniture adds to virtually every moment of every day. If your business is bringing wood to life, your finish should be Sherwin-Williams. As an OEM coating provider, Sherwin-Williams coatings can be fully customized to customers specific performance, aesthetic, and process needs to give your products a distinctive edge in the competitive marketplace. Their product portfolio for this includes wood stains and glazes, clear wood sealers, pigmented wood primer / surfacers, clear wood finishes, pigmented wood finishes, uv coatings, equipment and other supplies.

Speaking to IFMAC Industry Insight, Mr Andy Santosa – Strategic Account Manager & SEA Executive Engineer of Sherwin-Williams shared that Sherwin-Williams is a newcomer in the Indonesian market so there are big opportunities for us here. Having a presence at IFMAC allows us to position our brand and inform our customers on our business model that is different from our competitors. With their aim to provide ‘One Complete Solution for Your Finishing Operation’ the company recognises that in any business, it’s important to gain an edge in the market. To secure that edge, trusted advisers look out for your interests while you do what you do best. For product finishers, that trusted adviser is Sherwin-Williams and the company wishes to gain the same recognition from its Indonesian customers.

Their expertise goes beyond coatings. Finishers benefit from their top brand spray equipment and finishing operation supplies, with more than 10,000 offerings that can enhance and improve their finishing line with a complete solution. Customers can feel confident knowing only one purchase order and one invoice is needed. Sherwin-Williams team of professionals will work closely with their customers to understand their finishing challenges, and develop recommendations for each step of their process, from the abrasives, masking, PPE and booth filters that customers need every day, to larger process changes like new application equipment, spray booths, conveyors and others.

An extension to their general furniture line, the company also has dedicated products for kitchen cabinetry and wood and building composites products. The company stretch that

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SHERWIN-WILLIAMSPROVIDES EQUIPMENT& SUPPLIESFOR A BETTERFINISH

SHERWIN-WILLIAMS MENYEDIAKAN PERALATAN DAN PERLENGKAPAN UNTUK HASIL AKHIR YANG LEBIH BAIK

Industri furnitur merupakan wujud nyata kesatuan unsur fungsi dan estetika. Sherwin-Williams mengisi nilai dasar ini dengan membantu usaha manufaktur menghasilkan furnitur yang indah dan tahan lama. Perusahaan ini ahli dalam bidang pelapis (coating) yang sangat cocok digunakan pada produk kayu. Dengan lebih dari 10.000 tawaran berupa peralatan spray ternama hingga keperluan finishing lainnya, Sherwin-Williams akan meningkatkan kualitas finishing dari suatu produk. Sebagai penyedia OEM coating. Pelapis dari Sherwin-Williams dapat dimodifikasi sesuai kebutuhan pelanggan untuk memberikan keunikan bernilai kompetitif. Selain pelapis, perusahaan ini juga mendedikasikan inovasinya untuk produk kabinet dapur, kayu dan komposit bangunan.

Sherwin-Williams merupakan pendatang baru dalam pasar Indonesia yang hadir dengan slogan “Sebuah Solusi Lengkap untuk Proses Finishing”. Perusahaan ini menyadari pentingnya nilai khas yang membedakannya dengan perusahaan lain. Untuk itu Sherwin-Williams hadir sebagai pemberi solusi terbaik untuk produk finishing melalui tim profesional yang bekerja dengan intens untuk memahami keinginan pelanggan serta memberikan rekomendasi terbaik untuk setiap tahap proses finishing. Sentuhan estetika disertai performa berkualitas tinggi dari produk Sherwin-Williams akan menghadirkan atmosfir kesempurnaan di dalam rumah Anda.

knowledge every day by developing new solutions for what’s next, whether it’s new colours to capitalize on the latest trend, new formulations to help meet regulatory needs and consumer preference, or new processes to help a finishing line move faster and more efficiently.

How well the company knows cabinetry will intrigue customers on their knowledge for wood and composite building products also. As the company described, “the recovery of the housing market brought a new sensibility to manufacturers of siding, doors, windows, and other building products - a commitment to faster, more efficient manufacturing processes. Meanwhile, homeowner tastes have exploded into the age of mass customization, sweeping away the days of block after block of the same colour home, with the same colour door, and same colour windows.” Reconciling these two trends may seems daunting, but for Sherwin-Williams, balancing aesthetics with performance is what the company does every day. Their wood and composite building products portfolio provides value that can be experienced once on the finishing line, then again in the finished home.

Wide-Belt Sanding MachinesSANDTEQ W-300This series offers an all-round solution for small and medium-sized carpentry and joinery companies. Fulfil every requirement from calibration, veneer sanding, paint sanding to high gloss. this wide-belt sander features automatic unit locking for safety and drives outputs of up to 30 kW to suit your requirements.

SPRAYTEQ S-100The SPRAYTEQ S-100 is the spray machine for automated finishing of furniture parts, doors, stair components, and interior fittings with water-based and solvent-based coatings. It can be used as both a stand-alone spray machine or as part of an extensive finishing line.

CNC Processing Center CENTATEQ P-110This series offers high levels of performance and versatility to small and medium-sized car-pentry and joinery companies. The new machine concept is based on compact technology, a reduced installation area and operation directly at the machine. The CENTATEQ P-110 series includes 3-, 4- and 5-axis solutions for the processing of kitchen, office and solid wood furniture, as well as for the construction of stairs, windows and doors.

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Since HOMAG Asia Pte Ltd was established in 1982 as a member of the HOMAG Group to focus on its business in the region, HOMAG has continued to strengthen its foothold as a global leader in the manufacture of industrial machines for the woodworking and furniture industry.

Mr Robert Hensby, Vice President - Asia Pacific, India & Middle East at Homag Group AG conveyed that at IFMAC, they had “a lot of customers coming through, really good quality customers and very knowledgeable about the industry, also asked a lot of questions about the 5 axis machines. HOMAG is proud to be here again and support IFMAC and woodworking industries here in Indonesia. We will be back in the future to support, since the industry growth, Indonesia has huge opportunity in this industry. HOMAG’s been here for long time, and will be here to supporting long time.” Mr Hensby added that the company always aim to introduce new machines or if not new improvements to share with their customers at IFMAC as they always receive good questions on how customers can optimize their HOMAG’s machines more to better their manufacturing performance.

HOMAG Asia service team is the best service team for customers of the wood-working industry in South East Asia. With many qualified technicians with

combined experience of HOMAG in the woodworking industry of 150 years, the company provides professional trainings for every technician every year in each customer country.

Their professionalism and expertise in smart manufacturing give customers assurance on their investment and confidence in working with the right experts with high quality services.

HOMAG offers its customers solutions for digitized production, based on digital data continuity from point of sales through the entire production process, combined with a comprehensive software suite.

The company’s wide offerings include a complete and innovative range of products and services from handling systems, panel dividing technology, edge processing, drilling systems, sanding technology, painting and laminating technology, automation systems to software solutions. From individual machines, for small cabinet makers through to complete networked production lines for highly industrialized, customizable furniture productions, their world-class solutions optimize the entire production capacity for manufacturer of all sizes.

SERVICE IS KEY FOR HOMAG’S SUCCESS IN INDONESIA

PELAYANAN ADALAH KUNCI KEBERHASILAN HOMAG DI INDONESIA

HOMAG Asia Pte Ltd merupakan perusahaan dari HOMAG Group yang didirikan pada tahun 1982. Sejak itu HOMAG semakin meneguhkan posisinya sebagai pemimpin global manufaktur bagi industri furnitur dan permesinan kayu. Dengan teknisi kompeten yang setiap tahunnya dilatih berdasarkan 150 tahun pengalaman HOMAG dalam industri kayu, tim HOMAG Asia merupakan tim dengan pelayanan terbaik di Asia Tenggara. Dari mesin yang dirancang spesifik untuk satu produk hingga lini produksi untuk jaringan industrial serta produksi furnitur customized, solusi kelas dunia dari HOMAG mengoptimasi produksi pabrik tanpa terbatas kapasitasnya.

HOMAG Asia mencakup seluruh wilayah Asia Tenggara. Indonesia memiliki tempat tersendiri dengan basis produksi yang besar dan jumlah permintaan mesin yang tinggi. Untuk itu HOMAG dengan bangga mendukung dan turut terlibat sebagai peserta pameran dalam IFMAC. HOMAG mendapat kunjungan dari banyak pelanggan berkualitas yang sangat paham akan industri. Menanggapi hal tersebut, HOMAG selalu berupaya mengenalkan mesin maupun improvisasi baru pada pelanggan di IFMAC yang proaktif menanyakan cara untuk meningkatkan performa pabrik mereka. Beberapa fitur produk untuk pangsa pasar Indonesia adalah wide-belt sanding machines SANDTEQ W-300, SPRAYTEQ S-100 dan CNC Processing Center CENTATEQ P-110. Profesionalisme dan keahlian HOMAG dalam meminimalisir downtime dan memaksimalkan kapasitas produksi pelanggan akan memperkuat keyakinan pelanggan bahwa mereka telah memilih ahli yang tepat.

Product Features forINDONESIA

MARKET

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HIGH-TECH FURNITURE FITTINGS FOR QUALITY LIVING WITH BLUM

Blum is well known and valued as an innovative family-owned company based in Austria that operates on an international scale. It is their motivation to perfect motion as their solutions make opening and closing furniture a mesmerising experience, and deliver quality of motion that enhances user convenience to the entire home. Specialised in fittings particularly for kitchens, their product range is complemented by extensive support services, allowing them to be a trusted and future-oriented partner for their customers.

Blum’s products and services are used all over the world to benefit furniture manufacturers, furniture buyers, fitters and end users. Since starting their operations in Indonesia more than three

decades ago, Export Manager of Blum Southeast Asia, Mr. Zylajew explained that, “Indonesia has developed as other countries have as well and kitchen is now in focus as it is part of family life. Products have to be easy to use on everyday basis due to daily kitchen activities. Demand (for kitchen furniture) has evolved as people now are not only are looking at the beauty of kitchen but also its functional aspect. Users seek comfort and proper work flow in the kitchen, therefore quality of environment and quality of motion are aspects that are becoming more important apart from the overall importance of the kitchen itself.”

As they investigate the needs of their partners and customers, Blum puts them at the centre of their work. For the Indonesian market, this led to their research on ‘Indonesia’s Kitchen Market’ – a report they presented at Kitchen+ Bathroom Indonesia, the exhibition focusing on furniture and accessories for kitchen and bathroom that is synergistic to IFMAC.

Mr. Zylajew shared that, “We did a kitchen research by going to households as part of our research requirement when we develop new product. Through this, we were able to analyse how people work in the local kitchen furniture production industry, how kitchens are used, how items are stored, what special items Indonesia like every other country has and others. From here we want to find the right solutions that can be applied later on and hopefully we did receive a lot of information that can be put to good use.”

The company’s service culture puts end-users alongside the everybody that gets in touch with their products

such as installers, marketing people at showrooms, interior designers and manufacturers.

In reaching out to their customers, Blum adopts a multi-channel outreach approach to reach their customers. Nevertheless, they still believe that there always has to be a personal touch in markets where they want to be present in and puts in effort to be close to their customers by direct engagement, even inviting them to Blum’s showroom in North Jakarta where customers can touch and feel their products.

Quality and innovation is characterised in their products. Their lift, hinge and runner systems and four different motion technologies bring enhanced user convenience to the entire home. In addition, the company supports its customers and partners by building long-term relationships to exchange ideas and share thoughts and experiences. Reliably and sustainably, Blum brings cutting-edge design engineering to produce quality products that Indonesians desire.

Mr. Zylajew highlighted that “as a strong supporter of the exhibition since Kitchen + Bathroom Indonesia was first organised, (he) is glad that the exhibition complements the IFMAC exhibition as the trade visitors there are also their targeted customers – both potential and those that they are already working with.” The synergy of the two related exhibitions bring like-minded businesses from the general furniture sector and dedicated kitchen and bathroom sectors together to strive for better manufacturing and production solutions that cater to end-customers’ needs eventually.

Blum dikenal sebagai perusahaan keluarga inovatif asal Austria yang beroperasi dalam skala Internasional. Kualitas dan inovasi merupakan karakter produknya. Sebagai spesialis dalam fittings terutama untuk dapur, Blum termotivasi menyempurnakan gerakan furnitur. Sejauh ini, sistem lift, hinge dan runner serta teknologi four different motion dari Blum terbukti meningkatkan rasa nyaman di dalam hunian. Layanan Blum memfasilitasi pekerjaan individual maupun beberapa langkah dalam rantai proses yang secara keseluruhan membantu tercapainya hasil yang diinginkan dengan lebih cepat dan efisien.

Sejak memulai operasionalnya di Indonesia lebih dari tiga

dekade lalu, dapur Indonesia telah berevolusi. Terkhusus untuk itu, Blum telah menghasilkan penelitian “Pasar Dapur Indonesia” yang diharapkan mampu membantu mereka menemukan solusi tepat yang dapat diaplikasikan untuk meningkatkan kualitas pelayanan mereka di Indonesia. Hal ini membuktikan bahwa Blum meletakkan kebutuhan rekan kerja dan pelanggannnya sebagai titik pusat profesionalitas. Blum percaya bahwa dalam pasar perdagangan harus ada kedekatan dan sentuhan personal. Untuk itu Blum mengundang pelanggan ke showroom di Jakarta Utara dimana pelanggan dapat menyentuh dan merasakan produk mereka secara langsung.

“FURNITUR HIGH-TECH UNTUK KEHIDUPAN YANG NYAMAN” BERSAMA BLUM

As an innovative company in the field of measurement, quality and production management systems for the panel board industry, Electronic Wood Systems (EWS) eyes growing markets that require its expertise. Coming to Indonesia for the first time in 2018 through the IFMAC and WOODMAC exhibitions, EWS saw the country’s potential in developing its furniture industry by building on its panel board manufacturing strength.

Standing by their mantra of ‘Competence and Courage’, EWS is devoted to inventing and developing new ideas and concepts of technology. When venturing into a new market like Indonesia, the company will continue their success by putting innovative research and development, high quality and best technical service first. The exchange of knowledge with their business partners is fundamental to achieve this success. While offering a complete range of quality supervising systems at competitive prices featuring high precision, robustness, system integration and low maintenance, EWS also knows that they must listen to their partners and customers.

This is essentially because the company’s continued success has been based on the confidence of their customers, EWS’ international presence, strong partnerships and their willingness to explore new business ideas. The company strives to treat everyone fairly. This approach brings success to everyone - their customers, partners and suppliers. While EWS is realistic about its desire for success in business, it is however not to be taken at any price.

With trust and respect, EWS carefully keeps track of the exciting developments in the board industry and derive important new tasks out of it. The company believes that ‘the little extra’ in all areas of their business shall differentiate them positively from their competitors. In seeking partnership, EWS’s first priority is to maintain the strength of their company. The company recognised that this requires financial stability, efficient business processes, well-trained and satisfied employees and a healthy working environment. Hoping

to identify like-minded partners in Indonesia, Electronic Wood Systems aim for a mutually-beneficial collaboration with a local company to together manufacture a wide range of high-quality, modern measuring systems for Indonesia’s board industry.

BLOW DETECTION SYSTEM ULTRA-SCAN for MDF, Particleboard, OSB, OSL, LVL, LVP, Plywood

PRODUCT FEATURES• Inspection of very thick boards• Inspection of low density boards

LOCATIONS• After hot press• After cross-cut saw• After sander

No problem to inspect very thick or low-density boards. ULTRA-SCAN can do itA “Power-Sonic-Resonance” method is used. By the use of contact rolls sonic transmitters and sonic receivers always float in a constant distance to the board surface. So, the transmitted signal is in resonance with the sonic which is reflected from the board surface. This results in an extensive increase of the sound penetration. So, very thick and low-density boards can be inspected. The system’s contact rolls and frame also can be used for thickness measurement at reasonable additional cost.

For a blow detection ultrasound penetrates the boards continuously. If the signal has a big drop on the receiver side a blow will be displayed. The thicker the board and the lower the density the

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ELECTRONIC WOOD SYSTEMSCARVE GLOBAL NICHE IN PANEL BOARD MARKET

earlier the system limitation is reached.Thanks to a so-called ‘Power-Sonic-

Resonance’ method this limit of the ULTRA-SCAN measuring system is expanded considerably. The ULTRA-SCAN systems can be equipped with thickness function easily. Because of an automatic gain control function, no calibration during production is required. ULTRASCAN nearly is maintenance free.

ELECTRONIC WOOD SYSTEMS MENGUKIR POSISI GLOBAL DALAM PASAR PERDAGANGAN PANEL BOARD

Sebagai perusahaan inovatif dalam bidang sistem manajemen pengukuran, kualitas dan produksi untuk industri panel board, Electronic Wood Systems (EWS) melihat Indonesia memiliki potensi untuk mengembangkan industri furniturnya dengan cara membangun kekuatan manufaktur panel board. Dengan slogan “Kompetensi dan Keberanian”, EWS berfokus untuk menemukan dan mengembangkan konsep teknologi baru. EWS akan mengutamakan pelayanan terbaik dengan harga bersaing sambil tetap memperhatikan kebutuhan rekan kerja dan pelanggan mereka secara adil. Prioritas utama EWS adalah mempertahankan kekuatan perusahaan termasuk stabilitas finansial, proses bisnis efisien, karyawan yang terampil dan sejahtera disertai lingkungan kerja yang kondusif. EWS berharap dapat menemukan rekan kerja dengan prioritas serupa sehingga dapat bersama-sama memajukan sistem pengukuran modern industri papan di Indonesia.

EWS menawarkan sistem terintegrasi dengan presisi tinggi. Salah satu produk EWS adalah Sistem Deteksi Blow ULTRA-SCAN dengan metode ‘Power-Sonic-Resonance’ yang dapat menginspeksi papan yang sangat tebal maupun berdensitas rendah. Perawatannya sangat mudah karena ULTRA-SCAN tidak membutuhkan kalibrasi, sehingga dapat dinyatakan bahwa produk ini bebas perawatan (maintenance).

Canada is the second largest exporter of wood products in the world with lumber being its dominant product. Although Indonesia is gaining pace to increase its market share, Indonesia trails behind in the lumber segment as the dominant export type while leading in the panels export segment. Having a dedicated association that spurs the country’s market players to work towards the same goal and better their market performance cohesively makes a difference for Canada. The Quebec Wood Export Bureau embodies leadership in letting Canada’s wood businesses nurture their own capabilities to capture world market attention.

Quebec Wood Export Bureau (QWEB) develops markets in the Americas and abroad for Québec’s wood products, ensuring access to these products in different markets, and promotes the

use of wood. With a strong membership of over 125 manufacturers, QWEB is an important industry association that moves the industry and paves the way for industry players to explore new market opportunities. Its many members produce a range of products in 5 main categories; softwood lumber, wood construction, hardwood lumber, flooring and wood pellets.

As an important market for Canada’s exports, Indonesia ranks 6th on Canada’s top forest product trading partners list. With its high-quality wood products, Canada’s wood is a highly sought-after raw material for Indonesian furniture manufacturers to produce fine furniture of expensive value. Mere furniture manufacturing aside, the country has a long way to emulate Canada’s consciousness for sustainability – a formula that allows Canada to grow its wood fortune whilst respecting the environment for the wealth its has bestowed us.

QWEB has introduced the Certification of Environmental, Social

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CANADA’S WOOD INDUSTRY CHAMPIONS SUSTAINABILITY THROUGH THE QUEBEC WOOD EXPORT BUREAU

and Commercial Compliance of the Hardwood group (ESCC) to encourage Canada’s wood products manufacturers to be responsible to the environment together. QWEB represents wood products manufacturers who conduct their business with integrity and according to social, commercial and environmental standards generally recognized and accepted.

In order to support the members of the Hardwood group who wanted to certify their respect of these standards, QWEB has developed a certification of Environmental, Social and Commercial Compliance (ESCC). While this certification is not mandatory, a compliance certificate is issued to the manufacturer adhering to the requirements of the certification. This effort has led Canada’s wood industry players to be discerning about their growth vis-à-vis impact caused onto the environment. As such, Canada’s wood products are supplied based on trust and with unforsaken quality that is recognised by its customers.

Canada adalah eksportir produk kayu terbesar kedua di dunia dengan blok kayu (lumber) sebagai produk utamanya. Quebec Wood Export Bureau (QWEB) hadir mewujudkan nilai kepemimpinan dalam membuat bisnis kayu Kanada memelihara kapabilitasnya sendiri sehingga kemandirian ini mampu menarik perhatian dunia. QWEB mempromosikan penggunaan kayu demi mengembangkan perdagangannya di dalam dan luar negeri serta memastikan akses ke produk ini. Dengan produk kayu berkualitas, kayu asal Kanada adalah bahan mentah yang sering dicari oleh pabrik furnitur Indonesia untuk menghasilkan furnitur bernilai tinggi. Indonesia menduduki peringkat keenam sebagai rekan dagang produk hutan Kanada.

QWEB adalah asosiasi industri beranggotakan lebih dari 125 pabrik yang memampukan pelaku industri mengeksplorasi kesempatan baru. Anggotanya memproduksi sejumlah produk dalam 5 kategori utama, yaitu: softwood lumber, konstruksi kayu, hardwood lumber, flooring dan pellet kayu. Dalam rangka mendukung anggota grup Hardwood yang ingin mensertifikasi standar kerjanya sehubungan dengan lingkungan dan komersialitas, QWEB mengembangkan sertifikat Environmental, Social and Commercial Compliance (ESCC). Hal ini untuk memastikan bahwa Quebec memiliki sumber hutan kayu yang berlimpah dan juga dikelola dengan bertanggungjawab untuk menjamin kelestariannya.

INDUSTRI KAYU KANADA MENJUARAI NILAI KELESTARIAN MELALUI QUEBEC WOOD EXPORT BUREAU (QWEB)

Being the one and only Chinese supplier who can offer visual online for a quality control programme, Gewinn United draws its partners and customers with the use of advance technology in the competitive woodworking machinery world. Since the business started in Lunjiao shunde Guangdong province in 2013, Gewinn United has been growing as a woodworking machinery exporter. Carrying full ranges of more than 550 models for different woodworking production lines especially for solid wood and panel processing, Gewinn United offers a comprehensive, multi-channel purchase platform.

Their business approach in identifying reliable suppliers with high-quality machine made in China, supported with engineering and technical services for international customers makes Gewinn United a customer-oriented service provider at both its supplier and customer end. This allows the company to deliver end-to-end after-sale services to the requirements of its customers that stretches from Indonesia, Pakistan, Iran, Germany, Italy and other parts of Europe.

In September 2018, after a course of several months, Gewinn United had successfully delivered all the machines procured by an Indonesian Government endorsed project to Jakarta. The project went successfully at each stage from when the company first submitted the list of machine parameters to arranging production and the fulfilling the final shipment. By understanding Indonesia’s woodworking machinery import supply chain structure and processes, Gewinn United had done well in operating in a dynamic market such as Indonesia.

Gewinn United learns about his partners through close collaborations and knowledge sharing. For the Indonesian market, working closely with the Indonesian Furniture and Craft Industry Association has proven to be the key factor for the company’s success in the market. Through factory visits hosting at its facility to

signing of partnership agreements witnessed by industry players at the IFMAC exhibitions previously, Gewinn optimizes opportunities to get closer to its partners and other industry players. By exchanging the latest information on advanced technology for the furniture industry.

Commenting on their business in Indonesia, Ms Cecilia Tan, General Manager of Gewinn United shared that, “Indonesia is an important market for us as Indonesian furniture manufacturers value the high-quality machines made by Chinese suppliers. We can offer good machinery options at good prices and

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GEWINN UNITEDDELIVERS RELIABLE SERVICE & GOOD PRICING FOR INDONESIAN CUSTOMERS

meet customers demand with good services.”

Gewinn United’s business success in Indonesia lies with the company’s ability to not only we keep up with industry trend but also because the company truly understands the requirements of its customers so that they can offer more outstanding services and reliable solutions for the long-run. The company’s vision to continue providing high quality machines for all will be an achievement for the industry and for Indonesia particularly, it will be their contribution to further develop Indonesia’s furniture production industry.

GEWINN UNITED MEMBERIKAN PELAYANAN TERBAIK DENGAN HARGA TERJANGKAU BAGI PELANGGAN INDONESIA

Gewinn United menghasilkan mesin buatan Cina berkualitas tinggi dengan harga yang terjangkau bagi pengusaha lokal. Gewinn United mengedepankan teknologi canggih yang tertuang dalam lebih dari 550 model lini produksi kayu terutama untuk kayu utuh dan proses panel. Perusahaan ini merupakan penyedia jasa yang mengutamakan kebutuhan pelanggan didukung oleh pelayanan teknisi bertaraf internasional.

Sebagai one stop sourcing centre, Gewinn melayani pembelian mesin dengan tipe bervariasi. Untuk pembelian dalam partai besar, Gewinn bersedia mengajukan penawaran dengan harga yang tepat untuk menghemat pengeluaran pelanggan. Hal ini tentunya sangat menguntungkan pabrik berukuran kecil hingga sedang yang mencakup tiga per empat industri produksi furnitur Indonesia. Selain mengokohkan kerjasama dengan pengusaha lokal pada IFMAC 2018, Gewinn sendiri telah bekerjasama dengan pemerintah Indonesia dan membangun hubungan yang akrab dengan Himpunan Industri Mebel dan Kerajinan Indonesia. Visi perusahaan ini adalah terus menyediakan mesin berkualitas tinggi dan berkontribusi lebih jauh dalam perkembangan industri produksi Indonesia.

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