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Information Pack
Information Pack
Innovative business people work collaboratively and with an open source mindset. The Office Space actively creates an opportunity for the exchange of their ideas – through both our physical shared work environment and our program of events and activities.
Insight by The Office Space is a monthly talk series hosted at the Golden Age Cinema within Paramount House in Surry Hills.
Each month, we select and invite three successful and inspiring entrepreneurs across various fields including commerce, design and technology to discuss the evolution of their business strategies and brand, under a common theme.
Over the past 12 years of providing exceptional shared office environments, The Office Space have actively supported over 500 small business enterprises and sole traders across many industries. We have witnessed brilliant ideas grow into fully-fledged, positive and successful ventures, so Insight is our way of sharing these and the broader business community’s remarkable stories.
Business Heroes and their Stories
The Office Space is a boutique serviced office concept in Sydney’s Surry Hills founded by husband and wife duo Boris and Naomi Tosic.
An award-winning builder, Boris creates shared spaces of exceptional quality and undeniable beauty. Under Naomi’s strategic direction, properties evolve beyond beautiful working environments to become important places of innovation and accomplishment. She continues to service and engage workplaces and workforces through the brand and new commercial partnerships.
The Office Space actively champions community – specifically the business community of solo, small and medium-sized enterprises
and Sydney’s wildly creative inner city neighbourhoods. We have implemented numerous good will community and cultural initiatives, such as our local GUIDE showcasing the best places to Drink and Dine plus things to Do in Surry Hills, our monthly PROFILE “small business stories” video series (uploaded onto our News & Events blog), our EQUIP business platform for partnerships and offers with companies such as Apple and Qantas (offered monthly to our office residents), and Insight, our monthly small business lecture series.
About The Office Space
Insight by The Office Space is a monthly talk series, now completing its second full-year program, that brings together innovative entrepreneurs and business leaders to share their stories relating to a particular theme at the Golden Age Cinema in Surry Hills.
The invited guest speakers are interviewed by Naomi Tosic to discuss in detail the evolution of their business strategies and brand. It is a great platform to position them as thought leaders and to promote their business to an audience of peers, colleagues and potential future clients. The speakers are invited to share their personal successes and reflect upon the challenges they have faced. We also encourage them to discuss their current projects and future goals with the audience. Since June 2016
we began filming our evenings to provide greater enduring content sharing and exposure for the Insight brand and speakers.
Insight is held on the last Monday of each month, commencing at 5:30pm for drinks and canapés in the Golden Age Bar (providing a chance for speakers to mingle with guests) for a 6pm -7.15pm discussion in theadjoining Golden Age Cinemawhich consists of 3x15 minuteindividual Q&A’s hosted by The
Office Space Director, Naomi Tosic. The event concludes with an invitation to the audience to ask questions to the panel. The theatrette holds x 60 people and is an intimate space which contributes to a relaxed and more personal and revealing level of discussion. The audience comprises The Office space residents and incredible entrepreneurs and small business operators generally living and working in the creative mecca of Surry Hills and its immediate surrounds.
About Insight by The Office Space
Our Program
February The Business of Renaissance Barrie Barton (Right Angle Studio)
March Women in Business Lorraine Lock (Australian Fashion Week), Gen George (One Shift), Amber Cresswell-Bell (The Design Files)
April Salone del Mobile Report Dana Tomic Hughes (Yellowtrace)
May The Business of Design Michael Lugmayr (Design by Toko), Cesar Cueva (Courtesy of the Artist), Laura Lay (He Made, She Made)
June Eames: The Architect and The Painter Film screening
July Business Innovators Dan Beaumont and Nick Cummins (The Royals), Stephen Ormandy (Dinosaur Designs)
August The Business of Success Victoria Moxey (Urban Walkabout), Giuseppe Santamaria (Men in This Town)
September The Business of Making Henry Wilson (Henry Wilson Design), Elke Kramer (Elke), Anya Brock (Anya Brock)
October Freize Art Fair Report Mark Hughes (Art Consultant)
November The Business of Place Russell Koskela (Koskela), John O’Callaghan (JOC Consulting), Jeanette Lambert (Place Associates)
Insightby The OfficeSpace
2015 Themes and Speakers
Our Program
February The Business of Success Vince Frost (Frost* Design) and Michelle Tabet (Left Bank)
March Women in Business Melinda Dransfield (The Art of Speaking), Jo Mahwinney (Living Edge), Mary Moran (Policy Cures)
April The Business of Sustainability Andy Marks (Social Entrepreneur and HotelHotel curator), Cecille Weldon (WeldonCo), Jess Miller (Goody Two Shoes)
May The Business of Art Del Kathryn Barton (Dual Archibald winner), Barry Keldoulis (Sydney Contemporary), Ramesh Nitheyendran (Ceramicist
June The Business of Publishing Raj Nandan (InDesign Group), Jarrod Kris (Frankie and Smith Journal), Laura and Matthew Bannister (Museum Magazine)
July The Business of Profit Tim Church (UBS), Sandy Halpin (Capital Idea), Adam Trippe-Smith (McLaren Vale Ale, Kegstar)
August The Film Business Tara Mourice (Actor), Michele Konrad (Collaborative Space), Michelle Parker (World Wide Mind)
September The Business of Taste Luke Sales and Anna Plunkett (Romance Was Born)
October The Business of Architecture Domenic Alvaro (Woods Bagot), Kelvin Ho (Kelvin Ho Design), Isabelle Toland and Amelia Holliday (Aileen Sage Architects)
November The Business of Innovation Michael Priddis (Faethm), Jo Pretyman (i-Manifest), James Bush (Streaker)
Insightby The OfficeSpace
2016 Themes and Speakers
Insightby
The OfficeSpace
2017 Themes and Speakers*
Our Program
February
March
April
The Business of Benefit Sally Hill (Wild Won), Blake Beattie (Pay It Forward Day), Sophie Weldon (Humankind Enterprises)
Women in Business Many Gunsberger (Babyology), Lisa Havilah Carriageworks), Nicole Brown (CBA Women in Focus)
The Business of Publicity Martin Van Houghen (Nest), Monica Rosenfeld (Wordstorm PR); Amy Glancey (Atlassian)
May
June
July
The Business of Film Susie Porter (Actor), Jan Chapman (Producer), Brendan Fletcher (Director)
The Business of Profit David Koch (Sunrise), Dylan Salotti (Divitis Finance), John Alexander (Crown)
The Business of Words Jericho Mandybur (Mashable), Katrina Strickland (AFR Magazine), David Malouf (author)
August The Business of Design Brandon Gien (Good Design Australia); Todd Hammond (Woods Bagoit) Other speakers to be confirmedSeptember The Business ofArchitecture Phillip Vivian (Bates Smart), William Smart (Smart Design) Hannah Tribe (Tribe Architects)
October The Business of Technology Wayne Jasek (Kentico), Steve Sammartino (Techtopia), Annie Parker (Code Club Australia)
November The Business of Creativity Megan Morton (stylist), Don Cameron (Don Cameron), Sibella Court (The Society Inc)* some speakers are still to be confirmed
The Insight audience represents a broad cross-section of Sydney’s creative and innovative business minds. Dependent on the specific monthly theme, Insight attracts the following demographic:
• aged between 25-55 • Sydney locals and interstate visitors • medium to high income earners • both creative and commercial industries
business owners & decision-makers• start ups & entrepreneurs • proactive professionals• thought-leaders and influence
In the lead up to the Insight event, each speaker and their business will be profiled across The Office Space’s social media channels, as well as The Office Space’s monthly News & Events blog and within our fortnightly newsletter EDM. In addition to our 300+ physical and virtual business clients, we have an active and growing audience of over 8,000 followers and subscribers. To help us further promote each edition of Insight, we ask our speakers to post their involvement on their digital channels. To make this process as simple as possible, we provide them with image sets, copy and direction as needed.
Program Scope
Program Reach
Direct
Online
Seeding
60 x 10 = 600Attendees
Email subscribers
Speakers
Unique website users
Social media followers each (average)
Additional social media mentions per annum
Facebook followers
Instagram followers
Months Digital connections per annum
Months Innovative individuals per annum
6,000 + 2,500 + 1,000 + 1,000 x 10 = 105,000+
3 x 5,000 x 10 = 150,000+
To boost the profile of our events (via association and promotional channels) we participate, where relevant, in major Sydney programs such as the Vivid Ideas Festival (May 2015 and 2016), Spectrum Now Festival (Nov 2015 and March 2016) and this years’ Sydney Architecture Festival (October 2016).
We choose monthly topics that are relevant to cultural and commercial events such as International Womens’ Day, the Sydney Film Festival and Good Food Month plus business calendar highlights such as the new financial year.
We have also forged a close partnership with the Museum of Contemporary Art Young Ambassadors program with whom we co-operated with on an Insight event this October for their members to attend. We will curate two similar events in our 2017 program for their continued support and patronage.
Program Evolution
The vision for Insight is to be the premier monthly event for creative and
professional business people living and working in and around the central,
eastern and inner western suburbs.
We are selecting themes that are relevant and will ignite compelling debate and discussion.
We are strategically inviting more notable speakers with high profiles and a strong social media platform
so they too can cross-promote the event.We are implementing active outreach
to promote the event through our own channels, and external avenues (e.g. Broadsheet Sydney,
Time Out, Concrete Playground, What’s On).
The Key Details
Insight is a great platform to share each speaker’s business insights and activities with an aligned audience, and for them to be promoted as a thought leader and expert amongst peers, colleagues and clients.
• When: Insight is hosted on the last Tuesday ofevery month at the Golden Age Cinema andBar located below our Paramount office.Drinks and canapés are served from 5.30pm inthe Golden Age Bar, and the presentationsstart at 6pm in the beautifully restored GoldenAge Cinema.
• Where: The Golden Age Cinema and Baris located at 80 Commonwealth Street, SurryHills. The theatre seats a maximum of 60guests, so the atmosphere is refreshinglyintimate and relaxed.
• What: Each speaker will talk (with a slidepresentation) for 15 minutes. When the finalspeaker finishes at approximately 7.00pm, thefloor is opened up for an open round ofquestions where guests are also invited tointeract with speakers on a more personallevel, making the experience more engaging.The evening concludes at 7.15pm.
Please contact The Office Space team if you would like any further information about the event or have any queries.
Naomi Tosic Business Manager
P: 02 8218 2100 E: [email protected]
Thank you for considering this invitation to participate in the continued growth and evolution of Insight by The Office Space. We look forward to building a positive and long-term working relationship with you.
To find out more about The Office Space and its events, please visit:
Paramount by The Office Space Upper Ground, 55 Brisbane Street Surry Hills NSW 2010
P: 02 8218 2188 E: [email protected]
Reservoir by The Office Space Level 2, 3, 5 & 6, 69 Reservoir Street Surry Hills NSW 2010
P: 02 8218 2180 E: [email protected]
theofficespace.com.au @theofficespace facebook.com/theofficespace
Photography by Paul McMahon
