Date post: | 13-May-2015 |
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Chick-fil-A Public Relations Nightmare: How Things Could Have Been Different
July 2012
Monday, March 4, 2013
Chick-fil-A President Dan Cathy ruffled a few feathers.
Monday, March 4, 2013
Monday, March 4, 2013
The Backlash
Monday, March 4, 2013
CrisisManagement
Mode
Monday, March 4, 2013
Why not turn to your own fans?
Monday, March 4, 2013
Brand Advocates
Brand Loyalists
Brand Defenders
Brand Fans
Fan Hierarchy
Monday, March 4, 2013
Usually, a Brand Advocate could suffice...
Monday, March 4, 2013
...but Chick-fil-a needs a Brand Defender.
Monday, March 4, 2013
Fortunately, @Chickfila has built an army of followers so how we can leverage that passionate following?
Monday, March 4, 2013
By July 2012, Chick-fil-a has assembled ~170k followers.
Monday, March 4, 2013
?They just don’t know who comprised the fanbase.
Monday, March 4, 2013
Insightpool uncovered Chick-fil-A had already captured some prominent and powerful influencers.
Monday, March 4, 2013
But, which key influencers would be most interested about this topic?
Monday, March 4, 2013
In seconds, Insightpool identified 116 CFA fans that were openly gay according to their profiles.
Monday, March 4, 2013
But none topped Justin Heling.
Monday, March 4, 2013
Justin was already talking about the subject.
Monday, March 4, 2013
Justin’s sentiment was being carried further by the network effect.
Monday, March 4, 2013
...but best of all...
Monday, March 4, 2013
Monday, March 4, 2013
Justin was defending Chick-fil-A, and yet, Chick-fil-A had no clue.
Monday, March 4, 2013
What should Chick-fil-a have done?
Monday, March 4, 2013
Put Justin front & center, and let his voice be heard.
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but how?
Monday, March 4, 2013
Twitter has given brands the ability to promote their own tweets.
Monday, March 4, 2013
Promoted by Chick-fil-a
Who better to promote than Justin?
Monday, March 4, 2013
How can we help?
Adam Wexler, Chief Evangelist [email protected] | @thewordpainter
Monday, March 4, 2013