Young Lions 2014 MEDIA Competition

Young Lions 2014 MEDIA Competition

INSIGHTSALL NATURAL. ALL COLA.

CHALLENGE- TRIAL- WORD OF MOUTH- NO ENERGY DRINK- POSITIVE EMOTIONS

TARGET AUDIENCE- GAMES- EXPERIENCES- YOUNIVERSE

EXCITE YOUR LIFE

Young Lions 2014 MEDIA Competition

INGREDIENTSALL NATURAL. ALL COLA.

APP 31%

DIGITAL ADS 41%

CHALLENGES34%

TRIAL12%EXCITING

STIMULATINGPLAYFUL

INDIVIDUALNATURAL

Young Lions 2014 MEDIA Competition

„EARN YOUR

RED BULL COLA!“

EXCITEMENT FOR EVERYONEALL NATURAL. ALL COLA.

TRIAL

CHALLENGES for everyone in every capital city

BUZZ for the APP

Young Lions 2014 MEDIA Competition

DIGITAL MIXALL NATURAL. ALL COLA.

MOBILETEASER CHALLENGES

PERFORMANCEBUY VIA COST PER DOWNLOAD

OWNEDENGAGE THE TARGET AUDIENCE VIA OWNED MEDIA CHANNELS

DISPLAYCONNECT VIA PLAYFUL & CREATIVE FORMATS

Young Lions 2014 MEDIA Competition

30 DAYS OF EXCITEMENTALL NATURAL. ALL COLA.

24 HOURS BENEFITS

CHALLENGE FRIENDS

VIDEO I DID IT!

ONE CHALLENGE PER DAY

BENEFITS FOR USER & BRAND

USE YOUR NETWORK TO COMPLETE THE CHALLENGES

TRY NEW THINGSBUT STAY NATURAL

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CHALLENGE COMPLETED