-MADHAV CHOPRA
INSIGHTS AND HIDDEN OPPORTUNITIES
I LEARNT QUITE A LOT FROM THIS EXPERIENCE
PRICE IS A KEY FACTOR THAT ATTRACTS CUSTOMER
HENCE SALES,DISCOUNTS AND FREE TRIALS WORK WONDERS!!
THE ENVIRONMENT OF THE STORE SHOULD BE APPEASING TO THE CATEGORY OF CUSTOMERS IT CATERS TO
INTERIORS, DISPLAY AND MUSIC, SHOULD SUIT THE MAJORITY
LIGHTS, ERGONOMIC FACTORS, ARRANGEMENT AND DISPLAY SHOULD BE CAREFULLY PLANNED
PERSONNEL SHOULD BE PLEASING AND POLITE
THEY MUST BE AWARE OF THE DETAILS OF THE STORE
FEEDBACK FROM CUSTOMERS GREATLY HELPS IN IMPROVING SALES PROFILE
CUSTOMER RELATION STRATEGIES SHOULD BE EMPLOYED TO MAKE THE CUSTOMER FEEL “IMPORTANT”
NO FILTH, DIRT OR MESSY ARRANGEMENT SHOULD BE SEEN
PRODUCT QUALITY SHOULD BE GOOD, DAMAGED MERCHANDISE SHOULD NOT BE ON DISPLAY
ARRANGEMENT OF MERCHANDISE SHOULD FACILITATE MAXIMUM CONVENIENCE TO CUSTOMERS
IMPRESSION MATTERS!!!
HOPE TO HELP EMERGING ENTREPRENEURS!!!
THANK YOU!!!