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Insights and Trends Impacting Face-to-Face Engagement

Date post: 05-Jul-2015
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Description:
The rapid pace of change in technology and consumer marketing has created a new dynamic for the events industry, where audiences now arrive at events with higher expectations for engagement, interaction, and personal gain. This session will examine how three categories of major disruptive change—social dynamics, technology and audience expectations—are impacting event engagement. Technology has changed the way people interact so when they gather for face-to-face events their expectations and interactions have also changed. Event attendees want more customized experience, content that is on-demand and on-the-go, engaging formats, and participatory experiences. This interactive presentation provides insights into the audiences of tomorrow along with new learning and engagement models that break away from traditional classroom setups by extending educational experiences onto the tradeshow floor.
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© 2014 Freeman. All rights Reserved. Proprietary & Confidential. Insights and trends impacting face-to-face engagement
Transcript
Page 1: Insights and Trends Impacting Face-to-Face Engagement

© 2014 Freeman. All rights Reserved. Proprietary & Confidential.

Insights and trends impacting

face-to-faceengagement

Page 2: Insights and Trends Impacting Face-to-Face Engagement
Page 3: Insights and Trends Impacting Face-to-Face Engagement

Customized

experiences

On-demand,

on-the-go content

Engaging formats

Participatory

experiences

Expectations are driven by experience

Page 4: Insights and Trends Impacting Face-to-Face Engagement

Technology

Global Change

Learning

Page 5: Insights and Trends Impacting Face-to-Face Engagement

Devices, platforms, and tools impacting the way we communicate,

interact, and manage everything.

Technology

Page 6: Insights and Trends Impacting Face-to-Face Engagement

Big data gets personal

Page 7: Insights and Trends Impacting Face-to-Face Engagement

Mobile internet

Page 8: Insights and Trends Impacting Face-to-Face Engagement

Constantly connected

Page 9: Insights and Trends Impacting Face-to-Face Engagement

Proximity technology

Page 10: Insights and Trends Impacting Face-to-Face Engagement

Second screen

photo: solstice-mobile.com_blog_the-second-screen-apps-moment-has-arrived

Page 11: Insights and Trends Impacting Face-to-Face Engagement

Augmented reality

Page 12: Insights and Trends Impacting Face-to-Face Engagement

3-D printing

Page 13: Insights and Trends Impacting Face-to-Face Engagement

Sergey Brin of Google, photo credit: BLOOMBERG

Wearable technology

Page 14: Insights and Trends Impacting Face-to-Face Engagement

Courtesy of TANDBERG Corporation

Telepresence & virtual events

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Flexible technology

Page 17: Insights and Trends Impacting Face-to-Face Engagement

Virtual presenters

Page 18: Insights and Trends Impacting Face-to-Face Engagement

Global ChangeSocial, economic, generational, demographic, and other shifts that are impacting our lives

Social, economic, generational, demographic, and

other shifts that are impacting our lives.

Global change

Page 19: Insights and Trends Impacting Face-to-Face Engagement

Decline of traditional media

Page 20: Insights and Trends Impacting Face-to-Face Engagement

Content marketing

Page 21: Insights and Trends Impacting Face-to-Face Engagement

The millennial dynamic

Page 22: Insights and Trends Impacting Face-to-Face Engagement

The millennial dynamic

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Provenance, authenticity,social responsibility

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Global

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The rise of BRIC middle class

Page 26: Insights and Trends Impacting Face-to-Face Engagement

Brain mechanics

Page 27: Insights and Trends Impacting Face-to-Face Engagement

LearningApproaches, philosophies and technology solutions

that are changing and enhancing how we learn

Page 28: Insights and Trends Impacting Face-to-Face Engagement

Flipped learning

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Flipped learning

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MOOCs

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Gamified education

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Gamified education

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The participation culture

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DIY labs

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“Bite-sized” education

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Environment-designed ed

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Environment-designed ed

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“What’s past is prologue.” — Shakespeare

Page 39: Insights and Trends Impacting Face-to-Face Engagement

Score Yourself Now: Connectionsindex.com

www.slideshare.net/freemanco/presentations


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