Insights for ArcGIS: An Introduction
Insights for ArcGIS is available as part of ArcGIS Enterprise and Online and provides a new user experience
for analysis that focuses on simpler ways to work with your data and share results. This includes
visualization, drag and drop analytics, and on-the-fly filtering and aggregations making interactive and
exploratory analysis fast and intuitive.
You will learn how to get started with Insights for ArcGIS, including adding data from numerous sources,
exploring some of the available analyses, and seeing how to share results and models, as we work through
some analysis examples.
Scott Sandusky Dara Burlo
Today’s Agenda
• What is Insights?
1. Data preparation
2. Mapping & charting
3. Analysis
4. Sharing presentations & models
• Roadmap & Resources
What is Insights?
Self-service location analytics
Link (aka Graph)
SpatialStatistical
Python & R
Exploratory
Predictive
Data files
Enterprise GIS
Enterprisebusiness data
Available as a SaaS, within your Enterprise, and locally on Windows or Mac
Powerful Analysis Made SimpleUsable Across Roles, Titles, and Skill Levels
Industry Expert
Data Analyst
GIS Analyst
Business Analyst
Data Scientist
Decision Maker
Interactive
Pages & Reports
Analytical Models
& Methodology
Perform Analysis – Basic to Advanced
Viewers
Analysts
Data &
Analysis Results
Data Stores
& Applications
Business Data and Spatial Data Together in One Place
Business Data Spatial Data
Exploratory Analysis
• Charts, tables, and maps
• Interactivity between visualizations
• Context of the largest digital atlas in world
Data Preparation
• Format fields
• Calculate new fields
• Filter data
• Hide fields
• Rename fields and datasets
• Join datasets
GeoEnablement
• Geocode address
• Convert X,Y
• Join to boundaries
• Enrich proportionally with
demographic variables
• Descriptive stats
• Regression
• Link analysis
Statistical AnalysisSpatial Analysis
• How is it distributed?
• How is it related?
• What’s nearby?
• How has it changed?
Record & Repeat Analysis
• Share model to analysts
• Document best practices
• Re-run with new data
Share Results
• Share with executives
• Tell your story
• Share with public
Analysis creates new data and information, and finds answers..
Dashboards present the answers to others.
Insights is analysis first, reporting second
• Dashboards present answers
• A visualization or interaction that
communicates information
• Data remains within the visualization
• Analysis finds answers
• A process or procedure that
creates new information
• Derivative data available for re-use
in other systems
Workbook
Data Pane
Page 1 Page 2 Page 3
Page View
Analysis View
Card 1 Card 2 Card 3
Widget 1 Widget 2 Widget 3
Data Preparation
Use Data Where It Lives
Data Files Enterprise GIS Relational Databases Python or R
Working with your data
Categorical
Numeric
Shape
Date / time
Date components
Ratio
Data pane
Multiple spatial fields
Shape fields
Enable Location
Latitude, Longitude Coordinates• Custom spatial references supported
Address geocoding• Granularity down to point accuracy• Points of interest• Global• One or multiple source address fields
Geography• Conflate spatial fields onto your data
• point, line, or boundary• Use boundaries that come with Insights• Use your own custom boundaries
Enrichment – thousands of data attributes for over 130 countries
Your Data
with Variables
+ =
Enrich VariablesYour Data
Create Relationships
Data Preparation
Demo
Mapping & Charting
Charts
Combo chartBar & column chart
Stacked bar & column chartTreemap
Bubble chart
Heat chart
Key performance indicator
Chord diagram
Scatterplot
Scatterplot matrix
Link chart
Data clock
Line graph Time series graph
Histogram
Box plot
Donut chart
Maps
Location
Aggregation
Binned
Unique value
Flow Choropleth
Heat
Proportional symbol Spider lines
Density
Visualization Options
https://www.esri.com/content/dam/esrisites/en-us/media/pdf/data-visualization-options-in-insights-english-3.0.pdf
Cross filters
Tables (there are 2 types)
Data Table Summary Table
• The entire dataset
• Calc new fields
• Not part of a shared page
• Extracts significance from detailed dataset
• Pivot, and show descriptive statistics
• Interactive with chart and map cards
• Included with a shared page
Mapping & Charting
Demo
Analysis
StatisticalSpatialExploratory
Powerful analysis made simple
• Find the right questions to ask • Relate and overlay datasets • Quantify and describe
The Action Button
Spatial Analysis Techniques
Statistical Analysis Techniques
Link maps (aka graph analysis)
• Spider lines/Desire lines
- A desire line map shows straight lines connecting
the origins and the destinations
- Shows the shortest line between origin and
destination
• Flow maps
- Shows movement of people, goods, transport etc.
- Displays direction of movement and can also show
volume
Python & R Integration
• Connect to data
• Perform analysis with open data science tools
• Embed scripts into an Insights model
Analysis
Demo
Sharing Presentations & Models
Maximizing Your Work With Others
• Share results
- Interactive cards
- Tell your story
- Internal stakeholders or public
• Repeat and understand analysis
- Share models to analysts
- Document your methodology
- Rerun with new data
• Export resulting datasets
- Use in different systems
Model
Data
Page
Systems
Analysts
Viewers
Methodology – Documented and Repeatable
Refined and finished information products
• Organization branding, theme, and logo
• References and site resources
• Context, story, and narrative
ABC Tool
Company, Inc.
Authors: L. Bird & M. Johnson
Data source: World Wide Sports
• Title
• Hyperlinks, videos, images
• Textual descriptions
Sharing Presentations & Models
Demo
Roadmap & Resources
Your Infrastructure(Physical, Virtual, or Cloud)
ArcGIS Enterprise
SaaS
ArcGIS Online
OR
• Oracle
• SQL Server
• SAP HANA
• PostgreSQL / PostGIS
• .xlsx & .csv
• shapefile
• file geodatabase
• json & geojson
Org 1 Data Org 2 Data
Insights Localon Windows and Mac
• CPU processing Power
• Licensing
• Data Store
• Basemap & Boundary Data
Local Features:
ArcGIS Online or
Enterprise
Basemaps
Geocoding
Sharing
Living AtlasDrive Times
GP Services
Enrichment
Python
and R
Insights Local – on Windows and Mac (beta)
• Work offline
• Performance
• Ease of deployment
• Connect to databases
• No size limits (add and export)
• Leverage Python & R
• Do more when connected
• Connect to multiple orgs
Continuous Development
Python & R Integration
Jupyter Notebook
Insights
Desktop
Mac and Windows PC
More spatial, analysis &
visualization methodsScheduled refresh of analysis
Resources & Next Steps
Training
- Getting Started - http://esriurl.com/GetStartedInsights
- Analyze county development permits - http://esriurl.com/CountyPermits
- Investigate prescribed drugs - http://esriurl.com/PerscriptionDrugs
- Find a new home with Zillow data - http://esriurl.com/ZillowData
Success Stories
- Bavarian State Building Administration - http://esriurl.com/BSBA
- Opelika Water Utilities - http://esriurl.com/Opelika
- National Geospatial-Intelligence Agency - http://esriurl.com/NGA
- East Valley Water District - http://esriurl.com/EVWD
Free Trial - esri.com/insights
Other Sessions This Week
• Insights for ArcGIS SIG (Special Interest Group)
- Tuesday 11:30 – 12:30, Room 10
• Insights for ArcGIS: Best Practices
- Wed 8:30 – 9:30, Room 10
- Wed 4-5, Room 04
• Insights for ArcGIS: Data Visualization, Analysis, and Science
- Wed 1-2, Room 01A/B
- Fri 9-10, Room 03
Experience This Week
• Hands-on learning lab: Discover Patterns Using Insights for ArcGIS
- Tues & Wed 9-6, Ground Level Exhibit Hall A
- Thurs 9-4, Ground Level Exhibit Hall A
• Expo – Location Analytics Area: meet with the dev team
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