Copyright © 2008, Zend Technologies Inc.

HIGH-IMPACT PHPHAROLD GOLDBERG

Thanks to Our Sponsors and Exhibitors

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Thank You, PHP Community!

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Thank You, Zenders!

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Welcome to the Epicenter of High-Impact Innovation!

Santa ClaraCounty

High-Impact Innovation in 1800: Yurok Eel / Fish Trap

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High-Impact Innovation in 1853: 1st Honeybees in California

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High-Impact Innovation in 1915: High Pressure Orchard Sprayer

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High-Impact Innovation in 1969: Intel’s 1st Product

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High-Impact Innovation in 2008:Zend / PHP Conference

Welcome!Welcome!

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Today’s Takeaways:

PHP is Poised for Widespread Enterprise Adoption

YOU are Central to PHP’s Success

Together, We’re Making History!

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Topics

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Why Now? A Look at Key Success Factors

PHP is Thriving

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Kargo Mobile Telephony ―Replacing Java with PHP

PHP enables Kargo to do more – faster – with fewerresources

Enabling a smooth transition to PHP 5 with Zend Framework and Zend Platform

Zero9 ― Content and Services for Mobile Devices

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“Java simply doesn’t perform as well as PHP”

Kevin Bowman, Orange UK

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Orange UK (France Telecom) ―“Big Telecom” Embraces PHP (Over Java)

PHP: Top Choice for Use with Ajax

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Source: Ajax Tools Usage Survey, conducted by Richard Monson-Haefel / Burton Group and Ajaxian.com

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High-Impact PHP:Enterprise Agility at Shaklee

Managing the flood of online traffic from successful TV promotion

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PHP Rapidly Driving Commercial Adoption

Source: Gartner Dec 2007, Findings – Corporate and IT Programmers Will Discover PHP's Benefits in Larger Numbers

Corporate ITDevelopers

Independent Software Vendors

Part-Time Developers and Hobbyists

Programmers (Millions)

4X Growth in Corporate IT PHP Developers

PHP Jobs Are Proliferating

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PHP

AJAX

ASP.NET

Java

RubyPerl

Global Remote Workforce Projects*

Javascript

*Source: Odesk

Standardizing on PHP at BNP Paribas

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“Without a company like Zend supporting us, we’d never have advanced PHP throughout BNP Paribas”

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Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308

Zend Framework: Raw Downloads

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Zend’s Contributions to High-Impact PHP

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Version 1.6

Version 1.5

Beta

Version 1.0

Announcing Zend Framework Certification

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http://www.zend.com/en/services/certification/framework/

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Topics

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Why Now? A Look at Key Success Factors

PHP is Thriving

Why Now? PHP Ecosystem is Now in Place

Why Now? Commitment to Heterogeneous Platforms

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Why Now? Sophisticated, Powerful Tooling and Best Practices

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Why Now? Integration with Key Technologies

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Why Now? Integration with Leading Applications and Value-Add Platforms

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Announcing Zend Studio 6.1

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Best Practices Are Flourishing

Best Practices and Reuse Testing

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Best Practices Are Flourishing

• PHP Security Crash Course

• Digging Through the Guts of Enterprise PHP

• SQL Query Tuning: The Legend of Drunken Query Master

• Knight Rider Methodology for Software Development

• Static and Dynamic Analysis at Ning

• Elegance in Handling PHP Errors and Exceptions

• Creating An Earned Value System for the Dep’t of Defense

• Building RIA with PHP and Zend Framework

• Don’t Just Plan for Security – Design for It!

Zend / PHP Conference Sessions

High-Impact PHP –Compelling User Experiences at Fox IGN

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Breakthrough entertainment delivered

consistently at breakneckspeeds

High-Impact PHP —Bell/Textron Best Practices for D.O.D

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Award-winning data warehouse created in weeks – not months

Bell Canada Professional Services: Montréal Exchange

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Migrating to PHP 5 withZend Platform, Zend Core,Zend Framework, and

Zend Studio

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Integration Magnifies PHP’s Impact and Reach...

New Partnerships

Announcing Zend Core for i5/OS 2.6

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Zend, PHP and IBM System i: API Group

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Integrating acquisitions via IBM System i and

Zend / PHP

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Zend and Adobe Partner to Accelerate Rich Web Application Development

ZEND STUDIO

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Stream Energy: Zend and Adobe

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Providing relevant, real-time information to customers in the fast-moving energy markets

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Extending Our Impact:Zend Framework and Dojo Partnership

Making rich web application development and ecommerce fun, engaging and interactive

for everyone

Zend Framework and Dojo at Lemonade.com

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The LAMP Stack..

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The Next-Generation “LAMP” Stack

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Our Call to Action for the Next 12 Months

Evangelize PHP Deeper into Your Organization

Transition from “Why PHP?” to…

“When, Where, How, What PHP?”

Copyright © 2008, Zend Technologies Inc.

Enjoy the Conference!