International Housewares Association Member Servicesprovide opportunities and programs to assist membersin increasing profits and growing their business.
MembershipApril 1, 2018 – March 31, 2019
www.housewares.org
insights, opportunities and education
Welcome
2 Member Connect
For more information, visit: www.housewares.org
Dear IHA Member,
Your membership in the International Housewares Association offersyou many opportunities to grow your business in addition to yourparticipation in our world-class trade event, the International Home +Housewares Show.
Whether you are trying to grow your international business, get theattention of the consumer, save on international container freight, gaininsight on the industry or leverage a network of peer executives, theAssociation’s many services can provide solutions.
Review the following pages to make certain that you are maximizing thebenefit that your company can receive from IHA.
We strongly encourage your participation in these services andwelcome your ideas for additional opportunities to bring value to you.
Best Regards,
Brett Bradshaw Phil BrandlBradshaw International, Inc. International Housewares Association2017-2018 IHA Chairman of the Board President and CEO
Brett Bradshaw
Phil Brandl
www.housewares.org 3
For more information, visit: www.housewares.org/members
In addition to a world-class trade show that is offered to members at anindustry-benchmark low cost with exposure to key retailers from around theworld, IHA offers other opportunities, including:
• Executive-level member share groups and conferences through COREand CHESS
• A wide range of international business development tools through the IBC,including networking and learning at the annual Global Forum as well asTrade Missions and pavilions in key global markets
• Access to the consumer through The Inspired Homeplatform and Press Events
• Information services such as the annual State ofthe Industry Report and the quarterly HousewaresMarketWatch publication
• Group rates on container freight through the IHSAand discounts on domestic shipping
Take advantage of all the services offered to maximize the benefitsof your membership in the International Housewares Association!
The International Housewares Association provides its members with a wide
variety of meaningful services to assist in business growth and profitability.
Providing Meaningful Member Services
COrECHIEF OFFICERS REACHING EXCELLENCE
GLOBALFORUM
Facilitating Networking andForging RelationshipsNetworking Share Groups - IHA-facilitated meetings where members help members.
4 Member Connect
www.housewares.org/core www.housewares.org/chess
CORE is a unique resource ofnetworking peer groups designedexclusively for industry decision-makers. Since 1998, CEOs in thehousewares industry have been usingCORE groups as a sounding boardand a special resource to help meetprofessional challenges. Meetings areheld quarterly in Chicago, Dallas/Ft.Worth, Ft. Lee (NJ), Los Angeles,Seattle, San Francisco, Toronto, andWeston (FL).
Why Join CORE:
n Learn from your peers and shareyour expertise and experience innon-compete forums intended tofoster personal and professionalgrowth.
n Each CORE group is led by aprofessional facilitator withindustry experience who keepsmeetings lively and on-track.
n Meeting topics are chosen bygroup members and haveincluded current business trends,new channel developments,personal challenges, new productand business growth ideas.
n CORE Membership is free topaid IHA members.
CHESS is IHA’s annual strategic,senior-level conference for industryleaders. Held every fall, CHESSattracts more than 150 chief officersfrom IHA’s most prominent membercompanies. The program includeskeynotes, panel discussions,general sessions and networkingopportunities—the most valuablepart of the two-day event accordingto past participants.
Why Attend CHESS:
n Learn from high-profile industryexperts and have direct accessafter programs to continue thediscussion.
n Share information and ideas withother housewares and homegoods decision makers.
n Receive attendee-only access topresentations.
n IHA members receive asignificantly discountedattendance fee.
CHESS 2018 will be heldOctober 2-3, Hilton Rosemont,Rosemont, IL.
Visit the blog to hear and see whatmembers said about CHESS 2017.
www.housewares.org 5
Housewares Industry Resources – Discounted services for our members.
www.housewares.org/members/
industry-resources
www.housewares.org/
RepConnect
Building BusinessFoundations
UPS Discount ProgramIHA Members can save on smallpackage and freight shipping andprinting costs through UPS.
Benefits include:n Save up to 26% on Small
Package shipping.
n Savings begin at 70% forheavyweight shipments.
n Savings begin immediately.
n Enrollment is complimentary forIHA members.
RepConnectRepConnect is a resource forhousewares manufacturers who areseeking U.S.-based sales reps. Thelist catalogs all reps who attend theInternational Home + HousewaresShow and is sortable by state,products and retailer types.
Benefits include:n Developed in association with
IHA’s partner, the InternationalHousewares RepresentativesAssociation (IHRA).
n Free to IHA members.
n Other IHRA tools are available toIHA members.
The IHSA is a not-for-profitassociation formed to benefitcompanies belonging to theInternational HousewaresAssociation. Through the combinedleverage of members, IHSAnegotiates freight contracts andpartners with other logistics providersto lower supply chain costs.
Benefits include:n Annual rebate depending on the
level of participation.
n Option to choose preferredcarriers from the participatingIHSA carriers.
n Programs available to assistmembers with customs housebrokerage and marine cargoinsurance.
n Enrollment is complimentary forIHA members.
Job CenterFinding housewares careeropportunities is made easy usingour housewares-specific JobCenter. IHA members can list jobopenings or search throughresumes posted exclusively byhousewares professionals.
Benefits include:n Search for jobs by function,
industry or state.
n Create an account to savepostings.
n Receive email alerts whenrelevant openings are posted.
International Home +Housewares ShowDiscounted ServicesIHA regular members receive adiscount on booth space and canget a list of registered buyers at theShow. Make plans to exhibit at the2019 Show, March 2-5.
www.housewares.org/
members/freight
www.jobs.housewares.org
www.housewares.org/
show/marketing-kit
Establishing Media Relationships– IHA’s Inspired Home Press Events provide
IHA members and exhibitors opportunities to promote their new products to topconsumer and trade journalists and bloggers.
Each four-hour event showcases housewares-focused product introductions, sneak previews anddemonstrations, giving participants time to establish connections with key media and generate newscoverage for their brands and products. The International Home + Housewares Show Preview is held in
January in New York City and features 60 exhibitors from all Show categories. In June, the New York event offerseditors a peek at new products for the second half of the year and the holiday selling season.
Exhibiting companies receive:n One-on-one opportunity to demonstrate and explain your products to 50-60
consumer and trade editors and bloggers.
n 6-foot table and electricity to demonstrate your products; no booth set-up needed.
n Complete list of media who attended/RSVP’d along with contact information forfollow-up.
n Brief demonstration video posted online on the post-event page.
6 Member Connect
2019 International Home +Housewares Show PreviewJanuary 17, 2019New York CityOpen to Show exhibitors only
The Inspired Home PresentsHousewares for the HolidaysJune 14, 2018New York CityOpen to IHA members only
Registration fee for the New York events is: $1500/1 company representative; $1700/2 company representatives; $1900/3 company representatives
www.housewares.org/members/consumers-press-events
PRESS EVEnTS
www.housewares.org 7
For more information, please contact Tracy Teitelbaum, [email protected]
Connecting With Consumers
TheInspiredHome.com
CONSUMER FOCUSED. INDUSTRY DRIVEN. ALWAYS INSPIRED.
Stay in front of consumers with The Inspired Home,IHA's consumer-focused digital platform.
The Inspired Home focuses on our missionto help our exhibiting members reach theconsumer through lifestyle-oriented
content to ultimately increase sales of homeand housewares products.
The Consumer Voice for Our Industryn Powerful Influencer Network
n Robust Website
n Engaging Social Channels
n Shareable Content
n Media Relations
n Print Magazine
Learn how to become involved with thisfree member benefit:www.housewares.org/theinspiredhome
Building Global TradeIHA Global Opportunities – Helping members succeedin international markets.
International Business CouncilThe International BusinessCouncil is a special interestgroup of IHA members,dedicated to helping itsmembership market and selltheir products internationally
by sharing information, providing networkingopportunities and offering programs to assist,support and educate.
Join the International BusinessCouncil to:
n Discover new markets through membershipactivities: Trade Missions to global markets, table-top trade shows and IHA-IBC global memberpavilions at housewares industry trade fairs.
n Understand the international business environmentusing IBC members-only resources: Key Retailerand Key Distributor Reports and the monthly IBCGlobal Connect Newsletter.
n Stay on top of developments in global trade byaccessing the IBC members-only website andattending the annual IBC Global Forum.
n Benefit from tools at the International Home +Housewares Show: Pre-and post-Showinternational attendee list, Networking After DarkReception and booth sign designating yourcompany as an exporter.
Joining the International Business Council iscomplimentary to all Regular IHA members uponcompletion of a membership survey.
IBC Global ForumThe IBC Global Forum is the annual meeting ofthe International Business Council. Sessions offerstrategic planning and pragmatic international salespresentations to help members facilitate sales andbusiness development in key export markets.Presenters at the 2018 Global Forum will includekey non-US retailers and distributors who will giveattendees insights on working within their marketsas well as working directly with their companies.The event also provides extensive networking withhousewares buyers, industry professionals andseasoned IBC members.
Participants will:
n Learn from global home and housewaresretailer and distributor presenters.
n Network with global buyers andindustry peers.
n Gain strategic insights from veteran IBCmembers who are experienced inglobal markets.
n Meet home and housewares buyers at atabletop trade show.
8 Member Connect
IBC INTERNATIONAL BUSINESS COUNCIL
www.housewares.org/members/IBCwww.housewares.org/
members/global-forum
September 23-25, 2018 • Toronto
Trade MissionsIHA-IBC Trade Missions offer a solid introductionto international markets through buyer meetingsand home and housewares retail tours, allowingfor extensive networking with other industry participants whoshare common interests and goals. IHA handles the meeting,travel and housing logistics so attendees can focus on thebusiness meetings.
Attendees will:
n Visit home and housewares stores during retail toursto learn about the competitive and complementaryproducts offered by key retailers in the targeted markets.
n Meet one-on-one with key retailer buyers totake advantage of sales opportunities within thetargeted markets.
n Learn from networking with other housewaressuppliers attending the missions.
www.housewares.org/members/IBC
Colombia • June 10-15, 2018
France & Spain • November 3-10, 2018
www.housewares.org 9
Educating the Industry
State of the Industry The annual State of the Industry Reportprovides a vital measurement of thehousewares industry and serves as atrusted source for housewarescompanies, media, educators anduniversities throughout the world. The2017 Report includes new informationfrom leading research experts to
understand more about the various trends andmotivating factors that influence consumer purchases.
Benefits include:n Benchmarks of product category and retail
channel sales.n IHA members receive a copy upon completion of
their Membership Profile.n $500 value.
10 Member Connect
www.housewares.org/education/marketwatch www.housewares.org/education/webinars
www.housewares.org/education/soi www.housewares.org/education/reports
HousewaresSmartBriefThis free daily e-newsletterdelivers a daily snapshot ofthe housewares industrywith news from Industryand other leading sourcesto more than 20,000opt-in subscribers.
Benefits include:n Summaries of industry relevant news, written by
expert editors to save you time and keep youinformed and prepared.
n Registration is free.n Reach retailers and other industry professionals
through advertising at reasonable rates.
HousewaresMarketWatchThe quarterly publication providesboth point-of-sale (POS) andconsumer analysis data from TheNPD Group’s databases. Thisresearch is provided at no charge toIHA members, retailers and otherindustry professionals. Issues covervarious product categories within theareas of Small Appliances (including
kitchen electrics, personal care, homeenvironment and floor care) and Housewares (dinnerware,beverageware, flatware, kitchen and dining textiles).
Use this data to:n Make fact-based marketing decisions.n Create category presentations.n Benchmark category performance and determine future
product trends.
WebinarsIHA curates presentations on critical issues to educate members on the latest industrydevelopments. All webinars are free of charge and cover avariety of industry topics to help you increase your ROI atthe International Home + Housewares Show, marketglobally or stay on top of current industry trends.
Benefits include:n Webinars are recorded live and posted on IHA’s website
for access anytime.n Presenters are industry experts or IHA’s business
solutions partners.n Topics covered include trends in cook and bakeware,
trend licensing, integrating traditional and onlinemarketing, global homewares trends and opportunities,making the most of your Housewares Connect 365listing, marketing opportunities for the HousewaresShow and boothmanship and booth etiquette.
STATE OF THE
I N D U S T R Y
Providing resources to facilitate industry planning and growth
www.housewares.org/show
www.housewares.org 11
Bringing Buyers andSellers TogetherThe International Home + Housewares Show is your opportunity to jointhe world’s largest audience of home goods and housewares professionals.
Every March the world’s mostimportant professionals gather todo business at Chicago’s state-of-
the-art McCormick Place Exposition Center.As the industry’s not-for-profit tradeassociation, IHA is charged by itsmembership with creating a value-ladenevent that brings together buyers andsellers in the most efficient and cost-effective manner. The International Home +Housewares Show is owned by thehousewares industry, is directed by a Boardof IHA-member chief executives andoperated as a benefit to the industry.
To help exhibitors tap the global market,the Show brings together retailers fromaround the world and from many diverseretail channels. On the U.S. side, the2018 Show registered 99% of the top200 U.S. retailers and internationally,the Show attracted more than 8,000attendees from 130 countries, with anemphasis on Latin America.
Value-Added Seminars, Displays & EventsThe Show includes a full schedule of educational seminarsincluding keynote sessions on color, consumers and hot industrytrends; presentations on innovation, design and relevantbusiness issues in the Innovation Theater; engaging discussionson Smart Home technologies and the Internet of Things on theSmart Talk stage; and programs on product development andmarketing in the Inventors Revue. The Hall of Global Innovationfeatures displays covering color trends, the best in retailmerchandising and product design through the IHA GlobalInnovation Awards (gia), and the future of housewares throughstudent designers. Network with colleagues and buyers at theNetworking After Dark Reception, Toast to Trends reception,“HYPE” Housewares Young Professionals Event and theHousewares Charity Foundation gala.
Housewares Connect 365 and the companion mobile app serveas the Show’s online directory, and all exhibitors receive freelistings. For the 2018 Show cycle, 300,000 searches wereconducted by buyers, news media and consumers looking fornew products and new suppliers.
Why exhibit: n Access to buyers from 130 countries.n Free list of all registered buyers and news media after
the Show.n Free value-added services including online and printed directory
listing, badges, meeting rooms, educational webinars, ExhibitorServices Manual and Exhibitor Marketing Kit.
n More than 375 million consumer impressions generated bynews media coverage of the Show.
www.housewares.org
UNITED STATES6400 SHAFER COURT, STE. 650ROSEMONT, IL 60018 USATEL: +1 847.292.4200FAX: +1 847.292.4211www.housewares.org
INTERNATIONAL OFFICES
IHA CANADA
IHA GERMANY
IHA MEXICO
www.housewares.org/iha/offices-representatives
is the industry’s key resource forinformation, education and planning, attracting close to a million visits every year.The website is organized into seven distinct sections to make navigating the site andfinding relevant content quick and easy:
SHOW – Under the SHOW tab, exhibitors, attendees andpress can access relevant and useful information about theInternational Home + Housewares Show. Find specificinformation on exhibiting, about the many displays &events and about planning your tripto Chicago.www.housewares.org/show
MEMBERS – IHA’s more than 1,600member companies can access theMEMBERS section of the website tofind information on the many year-round resources and services offered– from CEO networking andconsumer engagement to globalsales support and ocean freight.www.housewares.org/members
PRESS – The PRESS tab containsresources for traditional trade andconsumer media as well as for digitalpublishers and bloggers. Accessinformation on the Show’s press room,about IHA’s annual Press Events,recent press releases and more. www.housewares.org/press
CONSUMERS – There is little doubtthat successfully engaging with theconsumer will increase sales. TheCONSUMER landing page providesinformation about IHA services offered to help membersincrease consumer engagement. Learn how to participatein and benefit from IHA’s annual press events and TheInspired Home program. www.housewares.org/consumers
EDUCATION – The EDUCATION tab provides access toexecutive and industry education created to keep membersinformed about the housewares market, product segmentsand emerging trends. Access IHA’s annual State of the
Industry Report, quarterly HousewaresMarketWatch reports and frequentwebinars. Also find videopresentations and audio filesrecapping the seminars and educationprovided at the Show each March.www.housewares.org/education
ABOUT IHA – The InternationalHousewares Association was createdfor members and is run by members.Under the ABOUT IHA tab, view IHA’sstrategic direction and learn about theIHA Board of Directors andCommittee members who provide thestrategic plan and insight needed tomove the Association and industryforward each year. And, find contactdetails for IHA’s full-time staff, whostand ready to help you with anyquestions you may have.www.housewares.org/iha
IHA Blog – The IHA BLOG containsrelevant and timely information aboutindustry news, events and trends.Visit the blog frequently to access
posts created to keep IHA members informed and up-to-date on a wide variety of topics. blog.housewares.org
Making Digital Connections
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