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20141215
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comScore
2014111921
1,804
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!Key Findings!2013comScoreMobiLens/
TabLens
1.42
7
!20147(Multi-
Platform Media Metrix)
62%
!201437
!comScore 20147
Multi Platform Media Metrix
4:6
!/App
AppApp
86%:14%iPhone
iPhoneApp
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!Key Findings!comScore Device Essentials
!
!
!
!comScore Multi Platform Me
!
20147
2013317.3%
17
!201332014
84.1
98.6%151.8%%
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!Key Findings! /
93.5%
87.4%
34.1%
!
!14.7%
/(9.6%)
!55.6%
/(51.7%)
!29.7%
!
(97.9%)
(93.9%)
!
!
2610
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comScore MobiLen
20072013
/2013
comScore MobiLens/TabLens (US) ARO
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comScoreMulti Platform20147
62%201437(Desktop
(Mobile)(Overlapped)
comScore Media Metrix Multi Platform (US) ARO 2014
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comScore 20147Multi P
Metrix(Desktop)39%61%
(Mobile
(Smartphone)(Tablet)3:1
Mobile
Total Minutes
comScore Media Metrix Multi Platform (US) AR
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comScoreMobile Metrix
86%(Browsers)14%iPhoneiPad
iPhoneApp91iPad
(19%)
comScore Mobile Metrix (US) ARO
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20131comScoreDevice Essentials
(Tablet)
(Mobile Phones)
comScore Device Essentials (US) AR
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Multi PlatformcomScore
(Social Media)20133
(Total Minutes)120147
2.7(Retail)20133
2014
7
comScore Media Metrix Multi Platform (US) ARO 2014
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comScoreMobiLens, TabLens, Mobile Metrix, Multi-Platfo
Device EssentialsMobiLens/TabLens
comScore100
comScore
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!
(93.5%)
(87.4%)
34.1%
24
30-39
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!
(55.6%)/(51.7%)
29.7%
40
24
30-39
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!
(97.9%)
(96.8%)
(93.9%)
/
(86.9%)(58.1%)
(88.9%)
(83.7%)
(67.2%)
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!
/
(70.4%)(50%)
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!
/
(93.7%)(92.4%)
(84.4%)
(85.9%)
(73.2%)(73.2%)
(67.9%
(60.9%)
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!
/
/
/
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!
MobiLens/TabLens20072
Multi Platform
2.7Mobile MetrixA
comScore
20151Mobile Metrix (Tier 3)
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!
/(93.5%)
87.4%
(97.9%)(96.8%)(93.9%)
(55.6%)/
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930
874
19 306
20-24 182
25-29 184
30-34 223
35-39 206
40 702
861
451
492
(IX Survey)
CyberPanel
2014/11/192014/11/21
N=1,804
95%,2.31%201410
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comScoreUnified Digital MeasurementTM(UDM)
4
International Spiders and Bots List
Methodology
Global
PERSONMeasurement M
Panel
Unified Digital Measuremen
Mobile Metrix (Tier 3)
*comScore(UDM)unified(U)(u)comScore
comScore
(Mobile Web)(Mobile
Applications)comScoreSDK
Mobile MetrixcomScore
2015Tier 2
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