Date post: | 10-May-2015 |
Category: |
Technology |
Upload: | marc-van-den-broeck |
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The “gamified” singularity is near
Don’t get left behind
Gamification
• Gamification is the use of game play elements[1] for non-game applications (cfr Wikipedia)
Gamification =
• Loyalty program on steroids
• Use game techniques to turbo charge products and services
• Use rewards and status to drive behaviour
• Turn real life issues into a game like story
Gamification
•HYPE
Serious is dead
The fun quotient
• Everything has the potential to be fun.
Everything is fun
Even in real life
Fun
• Is just another word for learning
This is only for young startup companies right?
Can I implement this on any scenario
Player Journey
Novice
Expert
Master
Goals
Goals is not enough
We need rules
And feedback
Create a playground with interesting challenges
Design for flow
Mandatory
• Provide interesting challenges
• Provide goals that are clear, paced and varied
• Provide juicy feedback
• Beware of unintended behavior (hacking the system)
Player types
People Environment
Acting
Interacting
KILLERS Achievers
SocializersExplorers
Player types
People Environment
Acting
Interacting
Harras Hack Sabotage Cheat
Taunt
Win Show off ChallengeProud Compete
Help Give
Hello Like Greet Share
Explore Vote Review
SAPS
Status
Access
Power
Stuff
Badges
Leaderboards
Who is doing this?
Example
• Foursquare
• Core activity :
Checkin : Earn points
…….……
……………………..
…………………….
Badges visualize progress and suggest goals
Mayor rewards loyalty
Sharing checkin
• social engagement
Deals
Gamified brainstorm
• Give 2 votes for the best ideas
• 1 vote = 1 point
• Every INSPIRATION session we will vote
• At the end of the year, the number 1 on the leaderboard can have the last on the leaderboard as his personal slave for 1 day, to fetch him coffee, printouts, etc…