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7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Book
Mini
WoW
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Book
ChristmasTh e Ema i l Min i Ww B
Do you know when youre going to receive a great email?Of course you dont
because great emails are always a
surprise. Think about ityou scan read your inbox regularly
until... bam! An email jumps out at you and compels youto read on.
During the run up to Christmasthats been happening a lot
to us here at Red C- wonderful Christmas emails have beenarriving like little presents. Weve now got so many
we
thought we should pull them all together and share them with
you. Well it is the time for giving after all!
So here it isthe Red C Ch ri st mas Email Mini
Ww B. We hope it brings you some inspiration thesame way it has for us.
Enjoy!
SteveWhiteStrategyDirector
Cntents
Zara
M in i
Fash in Un in
My Wardrbe.c m
Sel f r id ges & C
Sype
Mars & Spenc er
Swin tonIn s uranc e
Cowsh ed
PNP
Ai r New Zea land
no to n t he h i gs t re e t.c om
Ho t te r Sh oes
Mr&Mrs Sm ithHotels
Wh i s t le s
Hal frds
Joh nLewis
P i zzaExpre s s
The Trai nli ne.c om
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Minis Big Mini Xmas Hint Drop email
really caught my eye with its un and
estive style and tongue in cheek humour.
The Christmas is a time or giving big hints
message is quirky, un and enables you to
interact with the email. Even better or
Mini, the email also gets customers talking
about Mini products with loved ones at a
key time o year.
The interactive nature o the email is a
clever way to showcase the Mini Christmas
products and land them in as many inboxes
as possible. Using humour and a riendly,
chatty tone throughout makes this email
stand out rom the typical product listingemails that we see so many o at this time
o year.
Date: 08 December 2011Subject line: Whats Christmas really about?
Mini
NatalieKinseySeniorAccountExecutive
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Date: 06 December 2011Subject line: On the 6th Day oChristmas Fashion Union gave to me...
Fashin Unin
I got a series o emails rom Fashion Union
12 days o Christmas, and thought it
was lovely. The design is simple and clean,
with estive colours that look classy and
elegant. I think the dates with the scribbled
out eect is really striking and creates a
strong sense o urgency. But what makes
this email really special is that the
animated gi sparkles, which really adds
another dimension to this estive email.
SonyaGreenwoodArtDirector
No baubles. No snowlakes. Just 4
beautiully crated images eaturing
careully chosen gits or the style obessive
in your lie. This a classy Christmas email
rom My Wardrobe!
NickCliffeSeniorArtDirector
Date:10December,2011
Subjectline:Alltheywant
forChristmas
My Wardrbe.cm
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Date: 17 November 2011Subject line: Get it rightwith The Great Git Guide
StuartClarkSeniorCopywriter
Sype
Date: 5December2011
Subject line:Theultimategitguide:
fndtheperectgit
I really like this Skype email
design. Its small and simple
and keeps with the brand well,
while introducing a warmcopy tone that reminds you
that you cannot always be
with your riends and amily
over the Christmas period.
It tugs at the heart strings
without being too obvious and
the visual o houses connecting
really enhances the concept.
A cool twist on the traditional Christmas
git guide. Rather than the bog-standard
Weve got gits or the whole amily
line, Selridges uses smart copy to group
the product selection into characters.
So rather than gits or her, gits or him
and so on, youre told what to get or
your avourite luxe-loving Uptown Girl
or style-savvy Mr Fashion-Forward, to
name but two.
There are no prices o course, because
price is irrelevant. A git rom Selridges
says I know what you want and to hell
with the cost. Its the ultimate present,
and this email points you in the right
direction perectly.
AndrewBurridgeJuniorAccount
Executive
Selfridges & C
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Date: 24 November 2011Subject line: 25% o coats TODAY ONLYplus Dine in this weekend
Mars & Spencer
AdrianRoweChairman
Date: 24 November 2011Subject line: Discounts at Zara Home!We bring you Christmas tomorrow...
Sometimes less is more and Zara Home
illustrate this beautiully with this
antastic email. It uses a si mple, clean cut
design to achieve standout against its
competitors which is complemented by
intriguing copy that grabs your attention.
The copy mentions the 25th November
and tells you something special will
happen on that date, which automatically
makes you look out or another email.
Then, a day beore the 25th November,I received an email oering 20% o all
purchases. It was a really eective way
o grabbing my attention!
SurakshithaJagadeeshAccountManager
I you wouldliketofndout moreinormation
about eyetracking,emailRachaelTaylor
call on01618721361to arrange your
eyetrackingstudy
For a company ounded rom a market stall in Leeds
well over a century ago, M&S have lost none o their
street trading skills when it comes email marketing.
Scantily clad women, mouth-watering estive ood and
dozens o great oers make this email extremely
eective in engaging recipients to the very bottom, as
our eyetracking heatmap clearly shows. Christmas 2011
will go down as one o the toughest or decades or
many UK retailers, and M&S respond here with typi cal
proessionalism, making great use o eye contact,
peppering the email with pre-Christmas special oers
and a rich variety o content designed to elicit a strong
click rate.
I particularly like the way M&S use extra navigation and
explicit calls to action throughout the email. For
example, encouraging recipients to View Christmas
Food to Order or Watch the Christmas Hampers Video
ensures that every screenul has plenty o visible call s
to action. This email combines good design structure,
tempting money-saving oers and great copy to create
a really compelling email. Now, wheres my Christmas
git list?
Zara
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Date: 24 Nov 2011Subject line: Ms Bennett, your insurance isdue on 28-DEC-2011 Great Deals orWomen Drivers
Swintn Insurance
SophieBennettAccountManager
Date: 13 December 2011Subject line: Are you set or a ragrant,rolicksome Christmas?
AngelaCromackSeniorAccountManager
Good example o an email that helps
you to ind the right git in just a ew
clicks. Cowshed not only give me deeper
site navigation by categorising the
products by price band, they also send me
ideas based on the product range, with a
shop by mood navigation which eatures
some really lovely estive copy.
This Christmas trigger email aimed to
help people save money and prepare or
Christmas. It includes a handy money-
saving tips article about creating your
own DIY Christmas, a price comparison
git generator bursting with Christmas
git ideas or amily and riends and a
Christmas competition with the chance
to win 100 Love2shop vouchers. And
to celebrate the estive season, Swinton
oered their database 75 Cashback
on Car Insurance and 50 Cashback on
Home Insurance.
Now thats more than enough reasons
to click through!
Cwshed
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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PNP
Date:07December2011
Subjectline:Helpmesp
readthemagic
ofChristmasinvideo
What could be more exciting than
getting an email rom Santa Claus?
A guaranteed opener!
And its not disappointing. The email
itsel is not the most creative, but it
uses techniques such as a ake play
button on the video to hint at
interaction.
It also works closely with social media,
expanding on the service o 2010 and
bringing Santa into the 21st century.
RachaelTaylor
BusinessDevelopmentManager
Ai r New Zeal an dDate: 9 December 2011Subject line: Christmas shopping in LA rom422 + New Zealand Wine Treats
LeighWhitnallAccountDirector
I absolutely loved this email when
it landed in my inbox. The subject
header oering the possibility o
a Christmas shopping spree in Los
Angeles or less than 500 enticed me
to open it and the creative inside was
a lovely pay o. The copy tone
is riendly and inormal too, exactly
what youd expect rom a Kiwi!
From a unctionality point o view,
I opened this email on my android
smartphone, so I really appreciated the
concise, thumb-riendly top nav and
big click through buttons thoughout. A
cracking Christmas email!
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Nt n the high street.cm
Date:13December2011
Subjectline:Christmasi
scooking
LorenzoBurridgeEyeTrackingAnalyst
Whistles
Date:07December2011
Subjectline:WHISTLESRES
ORT12.
NOWDailyAdventCa
lendartreats!
This is an email rom Whistles
introducing their advent calendar, and is
a great example o using a combination
o intriguing estive copy combined with
great integration o social media. Each
day you open a door o the advent
calendar and you get an oer rom
Whistles. On Day 2 the Bubble spot
dress was on oer, the number o likes it
had on Facebook dictated how much o a
discount would be available! The more
likes, the more you get o the dress!
SurakshithaJagadeeshAccountManager
This email scored really highly in one o our
recent eye-tracking studies, and it incorporates
several very eective techniques. I would
generally advise against using the whole o the
opening screen or an image theres a high
risk that recipients wont be drawn down the
email but in this case it works well. By
numerically reerencing each product in an
inviting kitchen table shot, the reader is enticed
down to ind out more. The shallow depth o
ield and diagonal placing o the key products
draws the eye and creates engagement.
While our studies generally show that non-linear
design structures work better that the
rectangular approach taken here, momentum is
maintained by the changes o background and
unusual, intriguing products eatured. As can be
seen rom the heatmap, high levels o at tention
are sustained throughout the email.
Iyouwouldliketofnd out moreinormation
abouteyetracking, email Rachael Taylor
at [email protected] or
call on 0161 872 1361toarrangeyour
eyetrackingstudy
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Halfrds
Date:09December2011
Subjectline:Greatsavin
gsoncooltools
thisChristmas
This is bold, brash and perect or the
economic climate that we ind ourselves
in. Money is tight or many people and
Halords recognise just that and make
no apologies or being down and dirty
in design and styling. In total there are
around 30 oer-driven messages which
range rom time sensitive oers creating
a sense o urgency, product price cuts
detailing percentage discounts and bundle
deals with up to 50% o.
It may not be the prettiest email Ive ever
seen but it certainly does a good, solid
job in ensuring that their customers and
prospects know where to go or a good
Christmas deal!
SteveWhiteStrategyDirector
Jhn Lewis
Date:07December2011
Subjectline:A20vouche
rwhen
youspend200
I was initially drawn to this email because
o its very timely oer: a 20 voucher
when you spend 200. However, it wasnt
until I clicked through and took part in
this emails Guess the Git competition
that I truly ell in love with it.
The Guess the Git competition is
basically a series o videos where kids
described gits and you had to guess
rom a choice o options what they were.
The idea was cute, charming and, most
impressively, able to take me back tohow I elt about Christmas when I was
little. What was also very clever about
this competition was how it gave me
lots o great ideas as to what Christmas
gits I should be buying.
Both clever and i nspiring. Well done
John Lewis.
ClaireBrown
AccountManager
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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TheTrainline.cm
Date:21October2011
Subjectline:Findoutify
ouvebeen
naughtyornice...
AdrianRoweChairman
Lots o brands used an email sequence
to communicate more oten and more
urgently running up to Christmas this
suite o Festive Tips rom The Trainline,
which started appearing in my inbox
rom late October, was one o the most
eective I received.
Maintaining a strong and single-minded
ocus in each communication, the theme
that Trainline could help me with my
Christmas travel arrangements comes
across very powerully. Simple, consistent
navigation and quirky design relective
o the TV campaign provide a backdrop
to the key messages and oers.
Almost everyone travels at some point
over Christmas to visit riends and amily,
see a show or make a big shopping trip
the Trainline positions itsel really
eectively as the one-stop resource or
all your Christmas travel needs.
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Pizza Express
Date:14December2011
Subjectline:Moreprese
ntswaiting
foryou
RosemaryWaltonClientServicesDirector
Ht te r Sh esDate: 02 December 2011Subject line: Your Winter Recipes + TheHotter Christmas Advent Calendar!
KatieAtkinsonAccountManager
I love everything Hotter do and this
certainly is a dierent take on selling
shoes!
Who says all email copy should be
short and sweet? I say i its relevant
and content rich go or it, and thats
obviously what Hotter have done!
Theres a nice ree git, a lovely advent
calendar and even an Recommend a
Friend in there!
Very nicely constructed and executed.
There are lots o things I like about this
email rom Pizza Express. First o all, I like
the proposition Every customer gets a
Christmas present with every main course.
And then theres the design, which is
lovely especially the little break out
Christmas present at the top which is
great or eye tracking.
The Facebook competition, where
customers are invited to share what
they love about Christmas, is warm
and engaging, which is proven by the
act it is still selling well.
Very nice all round.
7/30/2019 Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book
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Mr & Mrs Smith Htels
Date:19December2011
Subjectline:Badpresent
s
At a time when inboxes are choc-a-bloc
with emails ull o git inspiration and
perect present ideas, a subject line
entitled bad presents really grabbed
my attention.
This novel approach came rom Smith
Hotels who gave the well-used advent
calendar concept a bad-taste twist by
illing it with awul presents you may
receive rom your loved ones. Ater a
sweater the colour o wee and re-gited
jewellery, behind the 12th window they
revealed a present really worthunwrapping a git card or Smith hotels.
This email raised a smile with light-
hearted humour and the short, snappy
subject line set it apart rom the other
generic estive email messages.
KatieWhittakerAccountDirector
2012
DesignStuff
Thisistheemail,
promptingyoutotakealook
atthelandingpage.
Andheresthelandin
gpage,
nicelydesignedusingthis
calendarconcept.
Eachofthe12numbersthenrevealsa humorousrhymedetailingsomeprettyhorrendouspresentssuchasabagfull ofstalepotpourri!
To fnd out how we can give your email marketing
the WOW actor, contact Rachael
on [email protected] call 0161 872 1361