Date post: | 19-Dec-2015 |
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• Raise awareness of Iceland as a travel destination during winter season to increase tourism
• Drive as much traffic to www.inspiredbyiceland.com through paid search channels
• The channel used is:
Summary of the brief
• The Inspired by Iceland Facebook campaign was initially set from October 11th to November 11th 2011 with a budget of $ 2.500,-
• The budget was increased in mid-air to $ 6.400 and the duration extended to November 30th
• The overall outcome of the campaign is:
• Campaign reach: 19.538.424• Fjöldi einstaklinga sem hefur séð aug-
lýsingarnar, hver að meðaltali 3,4 sinni
• Impressions: 67.032.452
• Social reach: 535.375• Fjöldi þeirra sem sá auglýsingarnar
á síðum vina sinna sem höfðu smellt
• Clicks: 45,896
FacebookCampaign Overview
• Click-Through-Rate (CTR): 0,068%
• Average Cost-Per-Click (CPC): $ 0,14
• Average Cost-Per-Mille (CPM) $ 0,09
• Media spend: $6.433.69 (£ 4.100)
• The blue line indicates the “Clicks” progress. It visualises the trend of how many people clicked on the Inspired by Iceland ads each day between October 26th and November 22nd
• The highest number of clicks per day was 1.366 (14.11.2011)
FacebookCampaign Performance graph – Clicks
New images
• We exchanged two of the images used in the ads and consequently we had a new performer
FacebookAd Performance
• We have generated 45,896 clicks and 67.032.452 impressions, spending $ 6.433,69
• The targeted audience was 350.358.020 users, living in:
• The United States, Ireland, Italy, Japan, Mexico, Netherlands, Norway, Canada, Spain, Sweden, Switzerland, United Kingdom, Finland, Denmark, Belgium, Venezuela, Argentina, Australia, Chile, Austria, Russia, Portugal, France or Germany
• Age 18 and older
Campaign summary
• The ad image is decidedly the most important factor
• Future initiatives need to be run in separate campaigns for maximum impact
Conclusion
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