INSPIRING A GENERATION

MILESTONE GROUP PLC • BUILDING A BRAND FOR GOOD • MAKE A PROFIT & MAKE A DIFFERENCE

!MILESTONE FOUNDATION

• YOUTH UNEMPLOYMENT • LACK OF SAFE SPACES • EMOTIONAL INTELLIGENCE / RESILIENCE

WHAT IS IT?A ROUTE TO WORK PLATFORM THAT CONNECTS AND NURTURES EMPOWERED YOUNG PEOPLE TO REAL EMPLOYMENT !

• CENTRES ON SELF DEVELOPMENT FOR THE INDIVIDUAL

• THROUGH PARTICIPATION IN SPORT, FASHION AND MUSIC

• DIGITAL PLATFORM TO SUPPORT AND SIGNPOST YOUNG PEOPLE

• ACCESS TO RECOGNISED TRAINING AND EDUCATION

• OFFERING “REAL” OPPORTUNITIES FOR EMPLOYMENT & EXPERIENCE

• ONE STOP SHOP • USES TOPICS OF INTEREST • RELEVANT CAREERS ADVICE BASED ON THE INDIVIDUAL • HOLISTIC GUIDANCE & SUPPORT • OPPORTUNITY TO CREATE A DIGITAL PROFILE • INTEGRATES WITH OTHER SOCIAL MEDIA • THIRD PARTIES ACCESS CAN BE GRANTED IF

REQUIRED • INCORPORATES ‘LIFE’ AND ‘WORK READY’

RESILIENCE TRAINING • MANAGES EXPECTATIONS

BENEFITS TO YOUNG PEOPLE

WHO DEVELOPED IT?

MILESTONE GROUP PLC • BUILDING A BRAND FOR GOOD • MAKE A PROFIT & MAKE A DIFFERENCE

!MILESTONE FOUNDATION

• YOUTH UNEMPLOYMENT • LACK OF SAFE SPACES • EMOTIONAL INTELLIGENCE / RESILIENCE

MAKE A PROFIT / MAKE A DIFFERENCE • OUR USP = AUDIENCE AGGREGATION • ABLE TO BRING TOGETHER ALL SECTORS • NEUTRAL – HONEST BROKER • BUILD A BRAND FOR GOOD

!YOUTH UNEMPLOYMENT

• “ LOST GENERATION ” • GLOBAL PROBLEM • GLOBAL IMPACT • AFFECTING EVERYONE

WHY ARE WE DOING IT?

WHO IS INVOLVED?

• YOUNG PEOPLE • CHARITY SECTOR • YOUTH ORGANISATIONS • CORPORATE / BUSINESS • PUBLIC SECTOR • PRIVATE SECTOR

PURPOSE

THAT WHICH

YOU LOVE

THAT WHICH

YOU WILL BE PAID FOR

THAT WHICH YOU’RE GOOD AT

PASSION MISSION

PROFESSION VOCATION

THAT WHICH

THE WORLD NEEDS

END GAME:

• HEALTHY HAPPY PEOPLE • MAKING A POSITIVE CONTRIBUTION TO SOCIETY • ALIGNING PASSION WITH PURPOSE

3 RULES

• THE YOUNG PERSON ALWAYS COMES FIRST !

• THROUGH YOUR AUTHENTIC PARTICIPATION YOU WILL RECEIVE WHAT YOU NEED FROM THE PROGRAMME !

• NO ONE INDIVIDUAL OR ORGANISATION IS MORE IMPORTANT THAN ANY OTHER

HOW DOES IT WORK?

AGREED AND MEASURED

Image here - always bleeding off right hand side.

Other dimensions vary with image.

• EVENTS • SOCIAL MEDIA • TRAINING PLATFORM • JOBSBOARD • RECRUITMENT PLATFORM • INNOVATION FORUM

ALL DIGITAL PLATFORMS

TOOLS

• SOCIAL MEDIA INTERACTION • CONTENT - INSPIRATIONAL / ASPIRATIONAL • VIDEO - HOW TO’S • NEWS • PROFILE BUILDER • CAREERS ADVICE - “THE GAME ” • PSYCHOMETRICS • MENTORING • TRAINING • EMPLOYMENT OPPORTUNITIES • WORK EXPERIENCE • ENTREPRENEURSHIP PROGRAMME • FUNDING FORUMS

WHAT PROBLEMS DOES IT SOLVE?

FOR YOUNG PEOPLE !

FRAGMENTED LANDSCAPE NOT INSPIRED BY WHAT IS ON OFFER

FEEL DISCONNECTED LACK OF ROLE MODELS / GUIDANCE

NO REAL HOPE / BELIEF LACK OF JOBS / STATE OF ECONOMY

!

FOR CHARITY !

PEOPLE NOT AWARE OF THEM CONSTANT NEED TO FUNDRAISE

CROWDED MARKETPLACE LACK OF REVENUES

NEED TO COLLECT DATA HARD TO PROVE IMPACT !!!

FOR CORPORATE !

BRAND IMAGE PROTECT REPUTATION

NEED TO WIN NEW BUSINESS ENGAGE / RETAIN STAFF

POOR CSR STRATEGY / NEED FOR IMPACT EXPAND IN CHOSEN MARKET

MARKETPLACE

GOVERNANCE

COMMERCIALISATION

OUTCOME

THE PASSION PROJECT ECO-SYSTEM

(RESOURCE EXCHANGE)

(RESOURCE EXCHANGE)

CHARITABLE NEEDS

RAISE AWARENESSCREATE REVENUES

ATTRACT COMMERCIAL PARTNERS

COLLECT DATAMEASURE IMPACT

CORPORATE NEEDS

PROMOTE BRAND INTEGRITY ENHANCE PUBLIC PERCEPTION

INCREASE MARKET SHAREBUILD CUSTOMER LOYALTY

PROMOTE STAFF ENGAGEMENTDELIVER “REAL” CSR

C HA R ITA B L E PA R T N E RS

CORPORATE PARTNERS

MILESTONE GROUP

MILESTONE FOUNDATION

HOLISTIC USER JOURNEY

OUR ECO SYSTEM

BENEFITS: CORPORATES

• RAISE AWARENESS OF YOUR ORGANISATION • BRAND PROTECTION • CROSS SECTOR COLLABORATION • PROMOTE YOUR MEMBERS • GENERATE NEW REVENUES • COLLECT DATA • MEASURE IMPACT • UNIQUE MARKETING OPPORTUNITY • OPPORTUNITY FOR SUSTAINABILITY • HELP DIRECT POLICY

NEXT STEPS

• BECOME A MEMBER • REQUEST A CSR AUDIT • JOIN OUR COMMUNITY

registered charity no. 1148323

free confi dential help for young people under 25

prospects improve

OUR PARTNERS

REACH POTENTIAL

6,999,000TWITTER

FOLLOWERS

14,766,715FACEBOOK

LIKES

677,200INSTAGRAMFOLLOWERS

EXAMPLE 1 (TV PARTNER) EXAMPLE 2 (MEDIA PARTNER)6,337,044 UNIQUE SOCIAL MEDIA3,418,235 TWITTER FOLLOWERS233,900 NEW FOLLOWERS IN LAST 30 DAYS19,304,235 VIDEO VIEWS ON YOUTUBE664.8 MILLION IMPRESSIONS IN LAST 30 DAYS

•••••

60 MILLION SUBS - 152 COUNTRIES - 28 SATELLITES - 225 PAID CARRIAGE DEALS WITH DTH, CABLE, DSL & MOBILE PLATFORMS55% FEMALE - 45% MALE - 15-34 YEAR OLDMOBILE: 1.5 MILLION SUBSCRIBERS

• ••

• CURRENT PARTNERS COMBINED SOCIAL MEDIA AUDIENCE

THE PASSION PROJECT INSPIRING A GENERATION