Inspiring and Encouraging the Next Generation of

TechnologistsBy Sarah Lamb

2014: The Age of Social, Mobile & Wearables

As Bill Gates once said:

While the boys get video games, girls are encouraged to dress up and have tea parties`

The Good & The Bad

Where we are Today

School Children: 58%

University Students: 34%

35%

13%

A Typical IT Department

Myths & Outdated Views of What a Career in Technology is all about

IT, Engineering and Science are seen as a job/ trade and not a profession

Do these people look like they are just doing a job?

Technology skills are hard to learn

Technology is as easy as 0 and 1!

You need deep understanding of maths

The Maths Myth

It’s Boring

A sneak peak inside McLaren

Few Living Role Models

So many living role models! Too Many to Choose!

The Importance of Role Models

Role Models should be:• Inspirational• High Achievers• Positive• Encouraging• Accessible• Showcased in the media

Anita Krohn Traaseth - CEO, Innovasjon Norge (Innovation Norway), Norway

Kristin Skogen Lund - Director General, NHO, Norway

It’s Just Not Cool!

What is it really like to work in IT?

Are you sure?

Why work in Tech?

Innovation

Problem Solving

Every Day is Different

Variety of Jobs

How Changing Teaching impacts the Industry

How do we change perceptions?

Science, Engineering & Technology need a “virtual” makeover!• The stories about the industry need to be relevant and engaging• People need to hear the stories behind their daily gadgets & tech• Local, National and International role models need to be identified

and promoted positively in schools, colleges and universities• Stereotypes need to be challenged• Money motivates – Show the next generation where the high paid

jobs are!• Job opportunities and relevant skills need promoting

The Future!

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