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grownyc.org/recycle 1 Inspiring Better Recycling Behavior with Effective Outreach
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Inspiring Better Recycling
Behavior with Effective Outreach
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There are few tangible rewards that municipalities can apply cost-effectively to compel residents to
recycle.
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How do we identify the motivators that inspire people to make environmentally
conscious choices?
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Speak into interests that motivate participation.
Environment Community Money
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“The Conversation” 1. Why is recycling important to you? 2. Listen to the response. 3. Respond with supportive facts.
• “I recycle because it’s good for the environment,”
• “I recycle because it’s good for the community,”
• “I recycle because it’s good for the economy,”
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Leverage your work with Volunteers
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Train & Incentivize Volunteers
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Improving recycling in communities that recycle the least.
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Neighbor-to-neighbor communication is exponentially more effective
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People are looking for opportunities to contribute to
their community.
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Environmental Ambassadors demonstrate that recycling is a contribution that everyone
can make to their community.
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Create community pride and ownership
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Meeting People Where They Are
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Be a bigger fish at a smaller event.
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“Got questions about recycling?” “Play the recycling game!”
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You are the face of government
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Reward Volunteers
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See you next
week…
Keep the conversation going by staying positive in the face of negativity
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