Sponsorship and Exhibitor Opportunities
Inspiring Tech Careers
2016
Inspiring Tech CareersDes carrières
technologiques inspirantes
November 5
Ted Rogers School of Management Ryerson University
November 14
The Living Arts CentreMississauga
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Thank you for your interest in the ITAC Talent Inspiring Tech Careers events.
Since 2007, ITAC Talent has worked with visionary business leaders, the
public sector and educators to develop and implement a talent strategy
designed to motivate young people to select today’s in demand technology
related careers and improve the availability and quality of post-secondary
technology related education.
In this information kit, we have included details about the BTM TalentMash
and the CareerMash events including an outline of our marketing strategy
as well as an overview of sponsorship and exhibitor opportunities. We
hope you will consider participation in one or both of these exciting
opportunities!
The BTM TalentMash is designed to connect employers with Business
Technology Management (BTM). Last year’s event was another great success
with over 300 students and over 60 employer representatives. We are
continuing to build on this success and look forward to your support.
Robert C WatsonPresident and CEO
ITAC
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Inspiring Tech Careers
With emerging tech careers exploding in the labour market and predictions
of many more yet to come, Canada needs talent to fill these up-and-coming
careers to compete in the global economy.
ITAC Talent is hosting two Toronto events that bring industry, educators and
students together to learn about new and up-and-coming tech careers that
are changing the way we live and work. These events will inform hundreds
of Ontario students about evolving careers and education opportunities.
BTM TALENTMASH
Digital Disruption: Innovate for Competitive Advantage
November 5, 2016
Ted Rogers School of Management, Ryerson University
Over 300 BTM students from 7 universities
The BTM TalentMash is designed to connect employers with Business
Technology Management (BTM) students and recent graduates, spread
awareness about the BTM program, and create a forum for students to
network and have an opportunity for professional development.
Offered since 2013, BTM TalentMash has become the must-attend event
for employers looking for the next generation of talent. Last year’s event
was another great success with over 300 students and over 60 employer
representatives who were speakers, sponsors, and or exhibitors. We are
continuing to build on this success and look forward to your support.Ted Rogers School of ManagementRyerson University
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
BTM students have:
• A real understanding of organizations and the world of business,
• The techniques – like business design and project management – to make
change happen,
• Excellent interpersonal, communication, and leadership skills,
• A keen understanding of how best to use technology,
• Practical skills to put it all together in projects.
This year’s conference theme is Digital Disruption: Innovate for
Competitive Advantage.
We have assembled an excellent program which includes: Key Note
Speakers, Skills sessions, an Employer Career Fair, and a Case Competition
which will engage students who are participating in BTM TalentMash events
across Canada.
Watch a clip of the BTM TalentMash event
“We were amazed with
the professionalism
and drive of students
attending this event.
Their motivation is
amazing. With all these
new grads hitting the
market place this is a
must-attend for us.”
Andrew Laverty,
Account Manager, CDW
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
CAREERMASH
Inspiring Our Next Generation of Tech Leaders
November 14, 2016
The Living Arts Centre
Over 1,000 grade 9-12 high school students
ITAC Talent created the CareerMash initiative in 2007. CareerMash spreads
the word about the endless possibilities of today’s tech careers. Our goal
is to get students excited about how technologies are bringing innovation
to everything – environment, health care, entertainment, shopping,
mobility, our social lives and more. CareerMash demystifies technology by
helping students, teachers, guidance counsellors, parents understand all
the different ways the world is being changed by technology and the new
career opportunities these changes are creating.
The CareerMash event is designed as a platform to provide exciting
experiences and motivate high school students to pursue tech related
careers. Run for the third year, we anticipate attendance at this year’s
CareerMash to exceed 1000 students representing high schools across
Toronto and the GTA.
We have assembled an excellent program which includes: Key Note
Speakers, Panel Discussions, and a Career Tech Fair of corporate and
post-secondary institution exhibitors which will result in an exciting and
rewarding event.
Watch a clip of last years event
Living Arts Centre
CareerMash polled
the attendees at the
event. Of the 500
students who were
not interested in a
tech career before the
event, 100% of them
were more interested
afterwards.
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Communications Plan
We will employ a multi-pronged approach to generate student registrations
for each event. For BTM TalentMash our campaign will focus heavily on social
media and email. We are also actively working with BTM schools and utilizing
campus communication channels and public relations directed towards
students. For CareerMash we are working directly with over 25 high school
principals and teachers across Toronto and the GTA.
BTM TalentMash
November 5, 2016
Primary Target Audience
• 1st to 4th year students and recent graduates - Enrolled in BTM and
BTM type programs in Toronto and the GTA
- Age ranging from 18 – 25
- Audience division: 20% 1st and 2nd year 80% 3rd and 4th year
Secondary Target Audience
• University faculty teaching business and technology courses
• The Press
CareerMash
November 16, 2016
Primary Target Audience
• Grade 9 -12 students from Toronto and the GTA, age ranging from 14-18
Secondary Target Audience
• High school teachers and guidance counsellors
• The Press
“What’s great is that
organizations are
going to talk about
these amazing tech
careers that are out
there. If you want
to mash your career
with tech this
is the must attend
event for you. I’ll
guarantee
you will find your
perfect tech mash.”
Chris Drummond, Past Managing Director,
ITAC Talent
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Marketing Plan
• Online advertising will include a website for BTM TalentMash
(www.btmtalentmash.ca) and CareerMash (http://itactalent.ca/
events/careermash) which will include: the event information, click-
through links and possibly ads
• Email advertising will be a large component of our efforts to reach and
engage students. Working together with universities and secondary
schools, we will promote the event to their students
• Utilize social media channels to engage with students
• Engage with traditional media outlets, focusing on trade publications and
certain mainstream media outlets to attract them to the events
FACTDemand for high value
tech professionals
exceeds current and
anticipated supply.
Estimates vary, but they
agree that the number
of people employed in
business + technology
related occupations
has grown substantially
– perhaps as much as
doubling from 100,000
to 200,000 over ten
years.
Online Reach: 12,350Newsletter Subscribers: 5600Facebook: 3,600Twitter: 3,000YouTube, Instagram, Pinterest 150
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Sponsorship Opportunities
Sponsoring and exhibiting at the BTM TalentMash and CareerMash events
will allow your brand to be associated with these innovative programs that
are committed to strengthening Canada’s economic future. This unique
opportunity will enable you to showcase your company brand, products,
services and job opportunities as well as:
• Meet over 300 BTM students and over 1,000 high school students from
schools within Ontario;
• Build relationships with highly qualified BTM students;
• Learn about the BTM program and the benefits it offers you;
• Excite and motivate high school students to consider a career in technology;
• Network with other sponsors, corporate and academic exhibitors
throughout the events.
Sponsorship Levels
Level BTM TalentMash CareerMash Multi-event
Platinum $4,000 $4,000 $6,000
Gold $2,500 $2,500 $4,000
Silver $1,000 $1,000 $1,800
Fun Activity
or Sponsor
a Host
Determined
by You!
Determined
by You!
Determined
by You!
Be one of
our Lunch
Sponsors
Determined
by You!
Determined
by You!
Determined
by You!
Choose your desired sponsorship
level from the selection of
sponsorship opportunities to
maximize your exposure for your
organization. ITAC Talent will
tailor a sponsorship package to
meet your individual organization
needs. We offer you event specific
sponsorship as well as multi-event
sponsorship.
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Sponsorship Benefits
Level BTM TalentMash CareerMash Multi-event
Platinum
$4000
• An exclusive opportunity to provide your organization with the highest profile available as well as prominent recognition which includes:
- positioning your organization as an innovator and leader
- company logo displayed on BTM TalentMash website
- company logo printed and displayed on all event signage throughout main room and Exhibitor Hall
- verbal acknowledgement of sponsorship
- opportunity for you to share company video at event
- opportunity to be the Keynote Speaker
- opportunity to sponsor the BTM TalentMash Competition*
- your access to top BTM talent participating in all BTM 2016 events across Canada
• Driving brand awareness during the conference marketing campaign
• Up to 3 exhibitor booth locations
• An exclusive opportunity to provide your organization with the highest profile available as well as prominent recognition which includes:
- positioning your organization as an innovator and leader
- company logo displayed on CareerMash website
- company logo printed and displayed on all event signage throughout main room and Exhibitor Hall
- verbal acknowledgement of sponsorship
- opportunity for you to share company video at event
- opportunity to participate in career fair 5-10 min speakers forum
• Co-Hosting & Opening the Event with ITAC Talent
• Driving brand awareness during the conference marketing campaign
• Exclusive opportunity to provide SWAG material on participants seats
• Up to 3 exhibitor booth locations
• An exclusive opportunity to provide your organization with the highest profile available as well as prominent recognition which includes:
- positioning your organization as an innovator and leader
- company logo displayed on both the BTM TalentMash and CareerMash websites
- company logo printed and displayed on all event signage throughout main room and break out rooms, and Exhibitor Hall
- verbal acknowledgement of sponsorship
- opportunity for you to share company video at both events
• Opportunity to be the BTM TalentMash Keynote Speaker
• Opportunity to Co-Open, with ITAC Talent, the CareerMash Event
• Access to top talent at BTM TalentMash by sponsoring the BTM TalentMash Competition* (see p.12 for description)
• Driving brand awareness during the conference marketing campaigns
• Up to 3 exhibitor booth locations at each event
(Table continued on next page)
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Sponsorship Benefits (continued)
Level BTM TalentMash CareerMash Multi-event
Gold
$2500
• An opportunity to sponsor a Skills Breakout Session where students will participate in interactive, hands on activities allowing them to experience key skills development. As a sponsor, you will be able to bring and display your company logo in the breakout room
• Company logo displayed on BTM TalentMash website. Company recognition on event programme and signage
• Company recognition on
event programme and signage
• Drive brand awareness during the conference marketing campaign
• Up to 2 exhibitor booths
• An opportunity to provide SWAG, including your company card, which can be handed out to all participants at the registration table
• An Opportunity to participate in The Speakers Forum (5-10 min) held in the Exhibitors Hall during the Career Tech Fair
• Company recognition on event programme and signage
• Drive brand awareness during the conference marketing campaign
• Up to 2 exhibitor booth locations
For TalentMash - An opportunity to sponsor a Skills Session where students will participate in interactive, hands on activities which allow them to experience key skills development. You will be able to see BTM’s top talent in action - creating a potential recruitment opportunity. You can display your company logo in the breakout room
For CareerMash - An opportunity to provide SWAG, a takeaway for all participants handed out at the registration table. You will also have an opportunity to participate in The Speakers Forum (5-10 min) held in the Exhibitors Hall during the Career Tech Fair
At both Events:• Company recognition on event
programme and signage
• Company logo featured on both websites
• Drive brand awareness during the conference marketing campaign
• Up to 2 exhibitor booth locations
(Table continued on next page)
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Sponsorship Benefits (continued)
Level BTM TalentMash CareerMash Multi-event
Silver
$1000
• Your opportunity to contribute to the development and production of participant materials provided at registration. Your company card included with the material will indicate that a portion or all of this material generated has been sponsored by your organization
• Company logo on BTM TalentMash Website
• Company recognition on event programme and all event signage
• Driving brand awareness during the conference marketing campaign
• One exhibitor booth location
• Your opportunity to contribute to the development of a participant kit provided at registration. Your company card included with the kit will indicate that a portion or all of the kit has been sponsored by your organization
• Company logo on CareerMash website
• Company recognition on all event signage
• Drive brand awareness during the conference marketing campaign
• One exhibitor booth
• At TalentMash you have the opportunity to contribute to the development and production of participant materials provided at registration. Your company card included with the material will indicate that a portion or all of this material generated has been sponsored by your organization
• At CareerMash you have the opportunity to contribute to the development of a participant kit provided at registration. Your company card included with the kit will indicate that a portion of this material generated has been sponsored by your organization
• Company logo on both websites
• Company recognition on all event signage
• Drive brand awareness during the conference marketing campaign
• One exhibitor booth at both events
(Table continued on next page)
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Sponsorship Benefits (continued)
Level BTM TalentMash CareerMash Multi-event
Fun Activity *
or Lunch
Sponsorship
You
decide on
amount!
• Your opportunity to sponsor a Fun Activity* or contribute to Student Lunch
• Company logo on website
• Company logo featured on all conference specific communications and marketing collateral
• Drive brand awareness during the conference marketing campaign
• Specific signage at event indicating your company logo and type of sponsorship
• up to 2 exhibitor booths
• Same benefit • Same benefit
Throughout the day of the event, we will provide
opportunities for students to engage in a variety of contests.
As a Fun Activity Sponsor, you will be engaging with students
throughout the conference and have the opportunity to
award them various, exciting prizes. Your organization will
be at the top of mind as students compete to claim one
of the prizes. We will verbally announce your sponsorship
throughout the activity.
* Fun Activity
Competition Descriptions
The BTM TalentMash Competition allows students to tackle
real world challenges thereby developing skills across
several disciplines including: research, collaboration, project
management, leadership. Individuals will be assessed on their
ability to demonstrate strong communication skills, flexibility
in their thinking, problem solving, innovation, enthusiasm
and ability to pitch their idea effectively. Competition entries
are judged by a panel prior to the event utilizing on line
technology. A monetary prize for 1st, 2nd, and 3rd place will
be awarded at the November 5 BTM TalentMash event.
* BTM TalentMash Competition (Platinum Level only)
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Recognition
Regardless of Sponsorship level, all sponsors and exhibitors will receive the
following recognition:
• Logo on the sponsor & exhibitor page of the conference websites;
• Recognition in the conference event programme;
• Recognition on the event signage;
• One booth at each of the career fairs;
• Employee Engagement and Professional Development Opportunities:
Involvement in the conference creates opportunities for your employees
to actively get involved in various event related initiatives, leading to
competency gains, improved relations with other partner organizations,
enhancement of your corporate image, and creates a better
understanding among your workforce about the ITAC Talent initiatives.
Exhibiting Opportunities
>>>>>BOOTHS ARE FREE AT BOTH EVENTS!<<<<<
As a career fair exhibitor your will receive:
• Exhibitor booth space, display table, WiFi and power outlet
• Recognition in conference event programme, conference website, and event
signage
• Ability to showcase your corporate brand and company talent opportunities
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Exhibiting Opportunities (continued)
What exhibition is the right fit for your organization?
TalentMash Audience
Post-secondary institutions
ICTHardware/Software/Services
Retail Recruitment Non Profit
300+ BTM students
√ √ √ √
Benefit • Showcase your company talent opportunities
• Connect with top students that fit your company’s talent needs
• Showcase your company talent opportunities
• Connect with top students that fit your company’s talent needs
• Showcase your company brand and opportunities
• Connect with top students that fit your clients’ talent needs
• Showcase your company brand and opportunities
• Connect with students and engage them to become active in your organization
CareerMash Audience
Post-secondary institutions
ICT Hardware/ Software/Services
Retail Non Profit
1,000+ high school students
√ √ √ √
Benefit • Showcase your organization’s ICT related programs
• Showcase your company’s cool and innovative technologies and/or employment opportunities
• Help to demystify tech by helping students, teachers, and guidance counsellors understand all the different ways the world is being changed by tech and the new career opportunities these changes are creating
• Showcase your company’s cool and innovative technologies and/or employment opportunities
• Help to demystify tech by helping students, teachers, and guidance counsellors understand all the different ways the world is being changed by tech and the new career opportunities these changes are creating
• Showcase your company brand and opportunities
• Connect with students and engage them to become active in your organization
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Conference Agenda – BTM TalentMash – November 5
Registration Main Lobby 9:00 a.m. - 10:00 a.m.
Opening Remarks 10:00 a.m. - 10:15 a.m.
Keynote Presentation 10:30 a.m. - 11:00 a.m.
Competition Awards 11:00 a.m. - 11:15 a.m.
Breakout Session 1A 11:15 a.m. - 11:45 a.m.
Breakout Session 1B 11:15 a.m. - 11:45 a.m.
Breakout Session 2A 12:00 p.m. - 12:30 p.m.
Breakout Session 2B 12:00 p.m. - 12:30 p.m.
Sponsored Lunch 12:30 p.m. - 1:15 p.m.
Panel Discussion(Tata & other organizations)
1:15 p.m. - 1:45 p.m.
Closing Presentation 1:45 p.m. - 2:15 p.m.
Career Fair 2:15 p.m. – 4:00 p.m.
Close and Evaluations 4:00 p.m. - 4:15 p.m.
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Conference Agenda - CareerMash – November 14
Pre-event busing logistics 8:00 a.m. – 10:00 a.m.
Registration 9:00 a.m. - 10:00 a.m.
Pre Conference Activity 9:30 a.m. - 10:30 a.m.
TED-style Keynote Presentations 10:30 a.m. -12:00 noon
Tech Career Fair and Lunch 12:00 noon – 2:00 p.m.
Closing of Event 2:00 p.m.
Upcoming BTM Events
ITAC Talent is also hosting 3 additional BTM TalentMash events in the Fall 2016 indicated below:
October 1 Quebec BTM TalentMash Montreal John Molson School of Business Concordia University
October 15 BC BTM TalentMash Vancouver Harbour Centre, Simon Fraser University
October 22 Alberta BTM TalentMash Edmonton University of Alberta
For more information on all the BTM TalentMash Events please visit www.btmtalentmash.ca
Should you wish to sponsor or exhibit at any of these events please contact [email protected].
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Inspiring Tech Careers BTM TalentMash 2016 CareerMash 2016
Contact Us
Reserve your involvement today!
Jan Hall
Telephone: (905) 301-7751
About ITAC Talent
ITAC Talent is the division of the Information Technology Association of
Canada (ITAC) dedicated to addressing the significant demand for ICT talent
and innovation by Canadian business and to help make Canada a global
leader in the 21st century knowledge economy.
We are creating the skills for the digital economy and growing the talent
pipeline. We inspire young people to choose technology careers, help
transform education to accelerate the flow of talented people from all
backgrounds into technology careers, support diversity in the industry, and
help shape public policy to support the growth of talent.
Inspiring Tech CareersDes carrières
technologiques inspirantes