• Owned and operated by Alister Purbrick, the second generation winemaker/owner of Tahbilk Winery
• Cool climate wines are excellently balanced
• Fashionable packaging and image
• Wines often recognized in top publications
• “Inspire the Moment” aspirational brandingINSPIRING THE MOMENT.
O v e r v i e w
• Most diverse region in Australia
• 500 million year-old Cambrian soil
• Diverse temperature climate and unique terroir
• Chilly mountain ranges, humid valley plains, fertile river flats, thick forests, dry rolling hills
• Famous for Shiraz, Rhone varietals, cool climate whites, sparkling wines
INSPIRING THE MOMENT.
C e n t r a l V i c t o r i a
V I C T O R I A
• Known for it’s fruit forward style of wines
• Fruit sourced from select vineyards around Central Victoria
• Sites range from temperate plains to rocky hillside vineyards
• Mostly cool climate sites, ranging from 200 – 600m above sea level
• Alluvial sandy loam soils composed of granite, quartz, and gravel
• Long cool growing season with ample summer sunshine
• Style geared toward younger generation of wine drinkers
• Crisp, fresh whites for relaxed drinking and opulent reds
INSPIRING THE MOMENT.
W i n e m a k i n g
INSPIRING THE MOMENT.
W i n e s
Sauvignon Blanc Chardonnay Merlot Cabernet Sauvignon Shiraz
• Educate on the growing regions
• Note the connection to Tahbilk
• Emphasize the high-fashion image of the brand
• Competitive Benchmarks:Robert OatleyWoop Woop Vinaceous Jip Jip RocksThe Lucky Country
INSPIRING THE MOMENT.
S a l e s S t r a t e g y
• Brand One Pager • Fact Sheets • Shelftalkers • Tasting Kits
INSPIRING THE MOMENT.
S u p p o r t M a t e r i a l s
• Owned by Alister Purbrick of Tahbilk
• Fruit sourced from a number of select Central Victoria vineyard sites
• Fruit forward in style
• Easy drinking
• Fashionable packaging and image
INSPIRING THE MOMENT.
S u m m a r y