INSTA – WOWPresentation by Birch Solutions
What We’ll Cover
• What it is & Who Uses it
• Your Goals and Profile
• Posting to Insta
500 Million Active Users Daily* and Growing –Instagram is becoming the go-to social channel
for consumers and businesses.*Hubspot
•Ages 13–17: 57 million (7%)
•Ages 18–24: 270 million (32%)
•Ages 25–34: 270 million (32%)
•Ages 35–44: 131 million (15%)
•Ages 45–54: 68 million (8%)
•Ages 55–64: 30 million (3%)
•Ages 65+: 18.3 million (2%)-Hootesuite
Gender
Male Female
Demographics
•Who do you want to attract?
•Why do you want to attract them?
•What do they need from you?
Goals
Sample Profiles
Your Profile• Username• Profile• Name• Website• Bio
Create Your Profile
•Who serves the same folks you would like to get in front of?
• Let’s do some Hashtag recon…
Hashtags
Display Purpose
Focalmark, AutoHash
POSTING
Posting Options• Posts – photos/videos• Stories – 15 Seconds• IGTV – Hour long videos• Highlights
Automation Tools
• Buffer• Hootsuite• Hubspot• MeetEdgar• Sprout Social• Social Flow
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