Instagram facts as of December 2013
Instagram Launch Date: October 2010
Monthly active instagram users: 200 Million with 20 billion photos shared total and 60 million photos shared daily
Percentage of Instagram users that login at least once a day: 70%
Percentage of users that check Instagram multiple times a day: 35%
Percentage year over year growth for the Instagram mobile app: 66%
Number of daily Instagram users: more than 75 million
Percentage of internet users that use Instagram: 13%
Total number of photos shared: 16 billion
Average daily Instagram users: 7.3 million
Average number of Instagram photos posted daily: 55 million
Instagram facts as of December 2013
Number of selfies posted on Instagram to date: 35 million
Number of “Likes” per day on Instagram: 1.2 billion
Number of “Likes” per second on Instagram: 8,500
Number of comments per second on Instagram: 1,000
Number of Instagram videos posted in 1st 24 hours: 5 million
Average time per month spent by users on Instagram: 257 minutes
Celebrity with most Instagram Selfies: Kylie Jenner with 451
Most popular Instagram filter: No filter. Last updated 10/15/13
Percentage of Fortune 500 that use Instagram: 25%
Most common day for Fortune 500 Instagram accounts to post: Thursday
Percentage of top 1,000 most shared Instagram videos posted by brands: 40%
Most shared branded Instagram video: Peanuts’ Snoopygram
Most shared brand on Instagram video: MTV
Photos taken per year
1 bil. 1.5 bil. 2 bil. 3 bil. 10 bil. 25 bil. 57 bil. 86 bil. 300 bil. 880 bil.
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1930 1940 1950 1960 1970 1980 1990 2000 2010 2014
Billions
1991: Kodak introduces 1st pro digital camera
1994: Apple introduces 1st consumer digital camera
1997: Apple introduces iPhone with camera
First ever photograph of a human being, 1838
Source: PetaPixel.
“Derriere la Gare Saint-Lazare,” Henri Cartier-Bresson 1932
Source: Iconic Photos.
Selfie with suicidal jumper in background
Source: For What It’s Worth.
What is a photograph?
Source: International Center of Photography.
Save your life
Source: Blipfoto.
Save your life
Source: Blipfoto.
Save your life
Source: Blipfoto.
Facebook vs. traditional photo archives
“Migrant Mother” by Dorothea Lange
Source: Library of Congress.
Tagged: John Smith
Source: Blipfoto.
blipfoto
We create and we share more than ever.
But we save less.
Save your life – one photo a day.
Source: Blipfoto.
Apple co-founder: “The Woz”
Source: Twitter.
The Woz blipping in Brisbane, Australia
Blipfoto’s place in social media
Source: Blipfoto.
Photos trigger memories
Omaha Beach
Source: Wikipedia.
Omaha Beach
Source: Magnum Photos.
Farmfresh’s journal: “Let’s see where photography takes me.”
Handwritten journal
Why do a photo journal?
Source: Blipfoto.
“If nobody viewed my photo journal, I would still do it. Every day. For me. For my children.
That’s the reason I do it.”
Growth in photo sharing
Source: Kleiner Perkins.
Oxford Dictionaries 2013 word of the year
Sources: CNN, Oxford Dictionaries, UK Column.
“Selfie”
Selfie from PA school stabbing victim/hero in hospital
Sources: CNN, Instagram.
Nate Scimio: “Chillin at Children’s”
Viewing photos leads to false memories
Photographic “evidence” can make people claim they performed actions they did not in fact do
Source: Applied Cognitive Psychology.
Doctored photo flatters Egyptian president
Source: New York Times.
Doctored photos
Doctored photos of fake childhood events led to false recollections of the events
Sources: Wade et al. 2002; Strange et al., 2007.
The influence of taking photos on memory for a museum tour
Henkel, 2014, Experiment 1
Source: Psychological Science.
Memory for Details About Objects
Memory for Objects on Tour
The influence of taking photos on memory for a museum tour
Henkel, 2014, Experiment 2
Source: Psychological Science.
Location Memory Memory for Details About Objects Memory for Objects on Tour
Photo and video survey
Sources: Photobucket, InfoTrends.
Most Precious Items People Value
41%
13% 12% 10%
24%
• Only 50% of us back up our photos and videos
• 35% have lost photos or videos in the last year
Not Always Top of Mind Until…
Photos are inherently viral
Source: Photobucket.
Sharing
• 100 million+ photos and videos uploaded each month
• 120 billion photos and videos served each month to over 3 million web sites
• 15 Billion photos and videos to date
• 2 million photos edited per month
• 20+ million users with active content each month
• Average time on site is 4 minutes and 9 pages
• 400,000 new registered users a month Photobucket
Grayson Perry quote
Sources: BBC Reith Lectures, Telegraph.
“We live in an age now where photography rains on us like sewage from above.”