Instagram is
the #1 social
network for
swimmers and
they are 3x
more likely to
use it over
coaches
JOHN MARTIN
USA Swimming
INSTA(NT) GRATIFICATION
Video, Images & Posts That Get You Noticed on
INSTA(NT) GRATIFICATION
• Insta-Insights
• Next-Level Content
• New Tools
• Takeaways
Instagram: “Every hipster’s favorite way to make it look like they take really classy pictures when really they are still using their phones.”
– Urban Dictionary
INSTA-INSIGHTS
• Why Instagram?
• Who is on Instagram?
• What Makes a Good Post?
• @USASwimming
• Fun Club Posts
WHY INSTAGRAM?
“Twitter gets you on the news and
while most potential recruits are
active on Twitter, EVERY
potential recruit is on
Instagram.” – Alex Cervasio, Coaches & Influencers
WHO IS ON INSTAGRAM?
• @USASwimming: 3,100-plus percent increase in followers since April 2014
• 600 million active Instagram users
• 95 million photos shared per day, up from 70 million in 2016
• 4.2 billion Instagram likes per day
WHAT MAKES A GOOD POST?
• Bold, clean visual
• Celebratory
• Inspirational
• Let the image speak
• Minimal text
@USASWIMMING
@USASWIMMING
@USASWIMMING
@USASWIMMING
FUN CLUB POSTS
FUN CLUB POSTS
NEXT-LEVEL CONTENT
• Increase Your Reach
• Instagram Apps: Boomerang, Layout
• Flipagram Slideshows
• Account Takeovers
INCREASE YOUR REACH
• Include a location
• Tag other accounts
• Use multiple hashtags
• #city #swimming #training
#workout #fun #goals
#teamwork
• Post consistently
INSTAGRAM APPS
• Boomerang
• Layout
FLIPAGRAM SLIDESHOWS
FLIPAGRAM SLIDESHOWS
ACCOUNT TAKEOVERS
• Athlete first
• Behind the scenes
• Make it interactive
ACCOUNT TAKEOVERS
NEW TOOLS
• Business Profile
• Instagram Stories
• Going Live
• Multiple Photos & Videos
BUSINESS PROFILE
• Include contact info:
phone, email,
directions
• Realtime analytics for
each post and story
• Gain insight to your
followers
• Access to paid
advertising – same
tools as Facebook
INSTAGRAM STORIES
• See stories at the top of your feed
• Multiple photos and videos appear
in a slideshow format
• Share as much as you want – great
for live event coverage
• Will disappear in 24 hours
INSTAGRAM STORIES
GOING LIVE
• Live video lives within your story
• Is only shown live, is not saved
within story; can download it
• Followers will be notified when you
are live
MULTIPLE PHOTOS & VIDEOS
• Creates a gallery of up to 10
photos or videos in a single post
• Followers can swipe through
photos and videos
• Great way to share multiple
photos from an event without
overposting
TAKEAWAYS
• Bold, clean visuals are best – use a
professional on occasion
• Vary your content – different types of
photos, video, graphics
• Try out the new Instagram new tools –
stories, multiple images, business profile
• Post consistently – 5-7 times per week,
but find your sweet spot
MIC DROP