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INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Date post: 13-Apr-2017
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Instant Business Model Mapping Rapidly Visualize, Understand, Classify, Analyze, and Design (VUCAD) Business Model Conversa>ons All Business Model Conversa1ons On The Planet Deal With Only 3 Market Games (Pa=erns) World-class Coaching on Request Sprint Map & Master of Business Model Engineering (MBME). Design Sprint Strategist Dr. Rod King. [email protected] & @rodKuhnKing
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Page 1: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

AllBusinessModelConversa1onsOnThePlanet

DealWithOnly3MarketGames(Pa=erns)

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Page 2: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

AllBusinessModelConversa1onsOnThePlanet

DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

Page 3: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

AllBusinessModelConversa1onsOnThePlanet

DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

WHAT

WHY

HOW

WHO

Page 4: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

AllBusinessModelConversa1onsOnThePlanet

DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

HOW(Performer;Supplier)

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

WHAT

WHY

(Customer;Demander)WHO

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Page 5: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

AllBusinessModelConversa1onsOnThePlanet

DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

ENTERPRISE(Performer;Supplier)

Customer(User/Payer;Demander)

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Page 6: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

AllBusinessModelConversa1onsOnThePlanet

DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

ENTERPRISE(Performer;Supplier)

Customer(User/Payer;Demander)

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Page 7: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

AllBusinessModelConversa1onsOnThePlanet

DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

ENTERPRISE(Performer;Supplier)

Customer(User/Payer;Demander)

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Page 8: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

BUSINESSMODELCLASSIFICATIONSYSTEM(Taxonomy/Visualiza1on)

BusinessModelPLATFORM

BusinessModelPIPE

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

Page 9: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

BUSINESSMODELCLASSIFICATIONSYSTEM(Taxonomy/Visualiza1on)

BusinessModelPLATFORM

BusinessModelPIPE

LINEARMODELq  1-SidedConversa>onq  OneMarketq  OneCustomer

Segmentq  OneValueCreatorq  EconomiesofScale

NON-LINEARMODELq  2/3-SidedConversa>onq  Two/Mul>-Marketsq  Two/Mul>-Customer

Segmentsq  One/Two/Mul>-ValueCreatorsq  NetworkEffects;API

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

Page 10: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

BUSINESSMODELCLASSIFICATIONSYSTEM(Taxonomy/Visualiza1on)

BusinessModelPLATFORM

BusinessModelPIPE

LINEARMODELq  1-SidedConversa>onq  OneMarketq  OneCustomer

Segmentq  OneValueCreatorq  EconomiesofScale

NON-LINEARMODELq  2/3-SidedConversa>onq  Two/Mul>-Marketsq  Two/Mul>-Customer

Segmentsq  One/Two/Mul>-ValueCreatorsq  NetworkEffects;API

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

1-SIDEDMARKET/Conversa1on

Pipe

u  Encyc.Britannicau  Tradi.onalTaxiu  Tradi.onalHotelu  iPodu  Tradi.onalNike

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

Page 11: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

BUSINESSMODELCLASSIFICATIONSYSTEM(Taxonomy/Visualiza1on)

BusinessModelPLATFORM

BusinessModelPIPE

2-SIDEDMARKET/Conversa1on

1-SIDEDMARKET/Conversa1on

LINEARMODELq  1-SidedConversa>onq  OneMarketq  OneCustomer

Segmentq  OneValueCreatorq  EconomiesofScale

NON-LINEARMODELq  2/3-SidedConversa>onq  Two/Mul>-Marketsq  Two/Mul>-Customer

Segmentsq  One/Two/Mul>-ValueCreatorsq  NetworkEffects;API

Pipe Valley

u  Encyc.Britannicau  Tradi.onalTaxiu  Tradi.onalHotelu  iPodu  Tradi.onalNike

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

Page 12: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

BUSINESSMODELCLASSIFICATIONSYSTEM(Taxonomy/Visualiza1on)

BusinessModelPLATFORM

BusinessModelPIPE

2-SIDEDMARKET/Conversa1on

MULTI-SIDEDMARKET/

Conversa1on

1-SIDEDMARKET/Conversa1on

LINEARMODELq  1-SidedConversa>onq  OneMarketq  OneCustomer

Segmentq  OneValueCreatorq  EconomiesofScale

NON-LINEARMODELq  2/3-SidedConversa>onq  Two/Mul>-Marketsq  Two/Mul>-Customer

Segmentsq  One/Two/Mul>-ValueCreatorsq  NetworkEffects;API

Pipe DiamondValley

u  Encyc.Britannicau  Tradi.onalTaxiu  Tradi.onalHotelu  iPodu  Tradi.onalNike

u  Wikipediau  Uberu  Airbnbu  iPhoneu  Nike+Accelerator

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons

Page 13: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

APPENDIX:Templatesfor

InstantBusinessModelMapping

Page 14: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Pain/Delight(-/+):….....

WHY

WHEN

WHO

WHERE

WHAT

HOW

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BoldRequest/JobToGetDone(JTGD):..............................................

RequestSprintMap

RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals

Page 15: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Pain/Delight(-/+):….....

WHYProfit(Value)

WHENTime

WHOCustomer

WHERESpace/Context

WHATProduct/Offer

HOWProvider/Performer

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BoldRequest/JobToGetDone(JTGD):..............................................

RequestSprintMap

RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals

Page 16: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Pain/Delight(-/+):….....

WHYProfit(Value)

WHENTime

q  WHOisthecustomer?

q  HOWdoesorganizaMondeliverproduct/service?

WHOCustomer

WHERESpace/Context

WHATProduct/Offer

q  WHATistheproduct/service?

q  WHYdocustomerschooseproduct/service?

HOWProvider/Performer

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BoldRequest/JobToGetDone(JTGD):..............................................

RequestSprintMap

RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals

Page 17: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Pain/Delight(-/+):….....

WHYProfit(Value)

WHENTime

q  WHOisthecustomer?

q  HOWdoesorganizaMondeliverproduct/service?

WHOCustomer

WHERESpace/Context

WHATProduct/Offer

q  WHATistheproduct/service?

q  WHYdocustomerschooseproduct/service?

HOWProvider/Performer

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BoldRequest/JobToGetDone(JTGD):..............................................

RequestSprintMap

RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals

WHAT

WHY

HOW

WHO

BusinessModelStrip

Page 18: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Pain/Delight(-/+):….....

WHYProfit(Value)

WHENTime

WHOCustomer

WHERESpace/Context

WHATProduct/Offer

HOWProvider/Performer

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BoldRequest/JobToGetDone(JTGD):..............................................

RequestSprintMap

RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals

Page 19: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Pain/Delight(-/+):….....

WHYProfit(Value)

WHENTime

WHOCustomer

WHERESpace/Context

WHATProduct/Offer

HOWProvider/Performer

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BoldRequest/JobToGetDone(JTGD):..............................................

RequestSprintMap

RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals

WHAT

WHY

HOW

WHO

BusinessModelStrip

Page 20: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

InstantBusinessModelMap(IBMM)q  Future q  Present q  Past

WHAT

WHY

HOW

WHO

Page 21: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

InstantBusinessModelMap(IBMM)q  Future q  Present q  Past

WHAT

WHY

HOW

WHO

TOOL(ALTERNATIVES)

Page 22: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

ENTERPRISE(Performer;Supplier)

Customer(User/Payer;Demander)

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

InstantBusinessModelMap(IBMM)q  Future q  Present q  Past

Page 23: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

ENTERPRISE(Performer;Supplier)

Customer(User/Payer;Demander)

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

TOOL(ALTERNATIVES)

InstantBusinessModelMap(IBMM)q  Future q  Present q  Past

Page 24: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

InstantBusinessModelMap(IBMM)q  Future q  Present q  Past

Page 25: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

TOOL(ALTERNATIVES)

InstantBusinessModelMap(IBMM)q  Future q  Present q  Past

Page 26: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

q  AssetSaleq  Bundling

(Supermarket)q  Cellphoneq  Disinterme-

dia1onq  Frac1onaliza-

1onq  Leasing(Rent)q  LowTouch

(NoFrills)q  Mul1level

Marke1ngq  DoItYourself

q  Nega1veOpera1ngCycleq  Pay-as-

you-goq  Pay-what-

you-wantq  Product-

to-Serviceq  Reverse

Auc1onq  Standardi-

za1onq  Subscrip-

1onClub

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

TOOL(ALTERNATIVES)

InstantBusinessModelMap(IBMM)q  Future q  Present q  Past

Page 27: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

q  AssetSaleq  Bundling

(Supermarket)q  Cellphoneq  Disinterme-

dia1onq  Frac1onaliza-

1onq  Leasing(Rent)q  LowTouch

(NoFrills)q  Mul1level

Marke1ngq  DoItYourself

q  Nega1veOpera1ngCycleq  Pay-as-

you-goq  Pay-what-

you-wantq  Product-

to-Serviceq  Reverse

Auc1onq  Standardi-

za1onq  Subscrip-

1onClub

q  Adver1singq  AffinityClubq  Auc1on

(WithoutAds)q  Bank

(Tradi1onal)q  Brokerage

(Commission)q  Co-crea1onq  Da1ngClub

(Tradi1onal)q  Freemium

(WithoutAds)

q  Outsourcingq  Partneringq  Razor/

Bladesq  Reverse

Razor/Blades

q  ShoppingMall

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

TOOL(ALTERNATIVES)

InstantBusinessModelMap(IBMM)q  Future q  Present q  Past

Page 28: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

q  AssetSaleq  Bundling

(Supermarket)q  Cellphoneq  Disinterme-

dia1onq  Frac1onaliza-

1onq  Leasing(Rent)q  LowTouch

(NoFrills)q  Mul1level

Marke1ngq  DoItYourself

q  Nega1veOpera1ngCycleq  Pay-as-

you-goq  Pay-what-

you-wantq  Product-

to-Serviceq  Reverse

Auc1onq  Standardi-

za1onq  Subscrip-

1onClub

q  Adver1singq  AffinityClubq  Auc1on

(WithoutAds)q  Bank

(Tradi1onal)q  Brokerage

(Commission)q  Co-crea1onq  Da1ngClub

(Tradi1onal)q  Freemium

(WithoutAds)

q  Outsourcingq  Partneringq  Razor/

Bladesq  Reverse

Razor/Blades

q  ShoppingMall

q  Auc1on(withAd-Revenue)

q  B2B-Mul1sided(FinancialServices)

q  Crowdfund-ing

q  Crowdsourc-ing(withAd-Revenue)

q  Crowdsourc-ing(withCashDona1on)

q  Freemium(withAd-Revenue)

q  Healthcareq  Razor/

Blades-Mul1sided(Gaming)

q  StripClubq  User

Communi-1es(WithAd-Revenue)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

TOOL(ALTERNATIVES)

InstantBusinessModelMap(IBMM)q  Future q  Present q  Past

Page 29: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Example1InstantBusinessModelMapping

forSmartPhoneProject

Page 30: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

q  WHATistheproduct/service?

Pain/Delight(-/+):….....

WHYProfit(Value)

WHENTime

q  WHOisthecustomer?

q  HOWdoesorganizaMondeliverproduct/service?

WHOCustomer

WHERESpace/Context

WHATProduct/Offer

q  WHYdocustomerschooseproduct/service?

HOWProvider/Performer

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

RequestSprintMapBusinessModelStrip

InstantBusinessModelMap(IBMM)forSmartPhoneProject

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?

Page 31: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)ü  ClassiciPhone

InstantBusinessModelMap(IBMM)forSmartPhoneProjectq  Future q  Present ü  Past(2007)

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?

Page 32: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)ü  ClassiciPhone

InstantBusinessModelMap(IBMM)forSmartPhoneProjectq  Future q  Present ü  Past(2007)

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?

Blackberry Palm

Page 33: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Pain/Delight(-/+):….....

WHAT

WHY

HOW

WHO

TOOL(ALTERNATIVES)ü  ClassiciPhone

InstantBusinessModelMap(IBMM)forSmartPhoneProject

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?

q  Future q  Present ü  Past(2007)

Blackberry Palm

Page 34: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

ENTERPRISE(Performer;Supplier)

Customer(User/Payer;Demander)

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)ü  ClassiciPhone

InstantBusinessModelMap(IBMM)forSmartPhoneProject

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?

q  Future q  Present ü  Past(2007)

Blackberry Palm

Page 35: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)ü  ClassiciPhone

InstantBusinessModelMap(IBMM)forSmartPhoneProject

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?

q  Future q  Present ü  Past(2007)

Blackberry Palm

Page 36: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

ü  AssetSaleü  Bundling

(Supermarket)ü  Cellphoneü  Disinterme-

diaMonq  Frac1onaliza-

1onq  Leasing(Rent)q  LowTouch

(NoFrills)q  Mul1level

Marke1ngq  DoItYourself

q  Nega1veOpera1ngCycleq  Pay-as-

you-goq  Pay-what-

you-wantq  Product-

to-Serviceq  Reverse

Auc1onq  Standardi-

za1onq  Subscrip-

1onClub

q  Adver1singq  AffinityClubq  Auc1on

(WithoutAds)q  Bank

(Tradi1onal)q  Brokerage

(Commission)q  Co-crea1onq  Da1ngClub

(Tradi1onal)q  Freemium

(WithoutAds)

ü  Outsourcingü  Partneringq  Razor/

Bladesq  Reverse

Razor/Blades

ü  ShoppingMall

q  Auc1on(withAd-Revenue)

q  B2B-Mul1sided(FinancialServices)

q  Crowdfund-ing

q  Crowdsourc-ing(withAd-Revenue)

q  Crowdsourc-ing(withCashDona1on)

q  Freemium(withAd-Revenue)

q  Healthcareq  Razor/

Blades-Mul1sided(Gaming)

q  StripClubü  User

Communi-Mes(WithAd-Revenue)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)ü  ClassiciPhone

InstantBusinessModelMap(IBMM)forSmartPhoneProject

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?

q  Future q  Present ü  Past(2007)

Blackberry Palm

Page 37: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Example2InstantBusinessModelMapping

forMusicProject

Page 38: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Pain/Delight(-/+):….....

WHYProfit(Value)

WHENTime

q  WHOisthecustomer?

q  HOWdoesorganizaMondeliverproduct/service?

WHOCustomer

WHERESpace/Context

WHATProduct/Offer

q  WHYdocustomerschooseproduct/service?

HOWProvider/Performer

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

RequestSprintMapBusinessModelStrip

InstantBusinessModelMap(IBMM)forMusicProject

BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?

q  WHATistheproduct/service?WHAT

WHY

HOW

WHO

Page 39: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)q  PortableMusicPlayerq  PortableCasse^ePlayerq  PortableCompactDiscq  MusicJukebox

InstantBusinessModelMap(IBMM)forMusicProjectq  Future q  Present q  Past

BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?

Page 40: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Pain/Delight(-/+):….....

WHAT

WHY

HOW

WHO

BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?

TOOL(ALTERNATIVES)q  PortableMusicPlayerq  PortableCasse^ePlayerq  PortableCompactDiscq  MusicJukebox

InstantBusinessModelMap(IBMM)forMusicProjectq  Future q  Present q  Past

Page 41: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

ENTERPRISE(Performer;Supplier)

Customer(User/Payer;Demander)

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)q  PortableMusicPlayerq  PortableCasse^ePlayerq  PortableCompactDiscq  MusicJukebox

InstantBusinessModelMap(IBMM)forMusicProjectq  Future q  Present q  Past

BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?

Page 42: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)q  PortableMusicPlayerq  PortableCasse^ePlayerq  PortableCompactDiscq  MusicJukebox

InstantBusinessModelMap(IBMM)forMusicProjectq  Future q  Present q  Past

BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?

Page 43: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

q  AssetSaleq  Bundling

(Supermarket)q  Cellphoneq  Disinterme-

dia1onq  Frac1onaliza-

1onq  Leasing(Rent)q  LowTouch

(NoFrills)q  Mul1level

Marke1ngq  DoItYourself

q  Nega1veOpera1ngCycleq  Pay-as-

you-goq  Pay-what-

you-wantq  Product-

to-Serviceq  Reverse

Auc1onq  Standardi-

za1onq  Subscrip-

1onClub

q  Adver1singq  AffinityClubq  Auc1on

(WithoutAds)q  Bank

(Tradi1onal)q  Brokerage

(Commission)q  Co-crea1onq  Da1ngClub

(Tradi1onal)q  Freemium

(WithoutAds)

q  Outsourcingq  Partneringq  Razor/

Bladesq  Reverse

Razor/Blades

q  ShoppingMall

q  Auc1on(withAd-Revenue)

q  B2B-Mul1sided(FinancialServices)

q  Crowdfund-ing

q  Crowdsourc-ing(withAd-Revenue)

q  Crowdsourc-ing(withCashDona1on)

q  Freemium(withAd-Revenue)

q  Healthcareq  Razor/

Blades-Mul1sided(Gaming)

q  StripClubq  User

Communi-1es(WithAd-Revenue)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)q  PortableMusicPlayerq  PortableCasse^ePlayerq  PortableCompactDiscq  MusicJukebox

InstantBusinessModelMap(IBMM)forMusicProjectq  Future q  Present q  Past

BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?

Page 44: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Example2InstantBusinessModelMapping

forBookProject

Page 45: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

Pain/Delight(-/+):….....

WHYProfit(Value)

WHENTime

q  WHOisthecustomer?

q  HOWdoesorganizaMondeliverproduct/service?

WHOCustomer

WHERESpace/Context

WHATProduct/Offer

q  WHYdocustomerschooseproduct/service?

HOWProvider/Performer

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

RequestSprintMapBusinessModelStrip

q  WHATistheproduct/service?WHAT

WHY

HOW

WHO

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?

InstantBusinessModelMap(IBMM)forBookProject

Page 46: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?

TOOL(ALTERNATIVES)q  Book(Hardcopy)q  Book(Digital)q  App(So`ware)q  Wiki(Community)

InstantBusinessModelMap(IBMM)forBookProjectq  Future q  Present q  Past

Page 47: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Pain/Delight(-/+):….....

WHAT

WHY

HOW

WHO

TOOL(ALTERNATIVES)q  Book(Hardcopy)q  Book(Digital)q  App(So`ware)q  Wiki(Community)

InstantBusinessModelMap(IBMM)forBookProjectq  Future q  Present q  Past

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?

Page 48: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm:Valley)

MulM-SidedConversaMon

(PlaEorm:Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

ENTERPRISE(Performer;Supplier)

Customer(User/Payer;Demander)

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)q  Book(Hardcopy)q  Book(Digital)q  App(So`ware)q  Wiki(Community)

InstantBusinessModelMap(IBMM)forBookProjectq  Future q  Present q  Past

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?

Page 49: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)q  Book(Hardcopy)q  Book(Digital)q  App(So`ware)q  Wiki(Community)

InstantBusinessModelMap(IBMM)forBookProjectq  Future q  Present q  Past

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?

Page 50: INSTANT BUSINESS MODEL MAPPING: Revolutionizing the Language of Business Modeling (Conversations)

MARKETGAME(PaCern)

1-SidedConversaMon(Pipe;Chain)

2-SidedConversaMon

(PlaEorm;Valley)

MulM-SidedConversaMon

(PlaEorm;Diamond)

q  AssetSaleq  Bundling

(Supermarket)q  Cellphoneq  Disinterme-

dia1onq  Frac1onaliza-

1onq  Leasing(Rent)q  LowTouch

(NoFrills)q  Mul1level

Marke1ngq  DoItYourself

q  Nega1veOpera1ngCycleq  Pay-as-

you-goq  Pay-what-

you-wantq  Product-

to-Serviceq  Reverse

Auc1onq  Standardi-

za1onq  Subscrip-

1onClub

q  Adver1singq  AffinityClubq  Auc1on

(WithoutAds)q  Bank

(Tradi1onal)q  Brokerage

(Commission)q  Co-crea1onq  Da1ngClub

(Tradi1onal)q  Freemium

(WithoutAds)

q  Outsourcingq  Partneringq  Razor/

Bladesq  Reverse

Razor/Blades

q  ShoppingMall

q  Auc1on(withAd-Revenue)

q  B2B-Mul1sided(FinancialServices)

q  Crowdfund-ing

q  Crowdsourc-ing(withAd-Revenue)

q  Crowdsourc-ing(withCashDona1on)

q  Freemium(withAd-Revenue)

q  Healthcareq  Razor/

Blades-Mul1sided(Gaming)

q  StripClubq  User

Communi-1es(WithAd-Revenue)

INSTAN

TBU

SINESSMODE

LSTRIP

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pain/Delight(-/+):….....

TOOL(ALTERNATIVES)q  Book(Hardcopy)q  Book(Digital)q  App(So`ware)q  Wiki(Community)

InstantBusinessModelMap(IBMM)forBookProjectq  Future q  Present q  Past

BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?


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