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Instant Karma.pptx

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    Instant KarmaCommercialization of Asian Indian C

    HS-301 Intro to Sociology

    Group 8

    Durgesh Bagri

    Jitender Kumar

    Bajaranj Lal Kudi

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    Overview

    Cultural aspects Material (Dressing sense, Music, Fashion etc

    Non-material (Social norms, Beliefs, Ethics et

    Commercialization and mainstreaming.

    Fashion, Yoga, Music, Bollywood Movies etc

    Connection between Indian culture and we

    audience.

    Effects of Instant Karma on the ethnic identiAsian Indian Youth.

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    Study Work

    Interviewed 30 female participants in San Fraarea.

    Captured the regional and cultural diversity oIndia.

    Asked to express views on their Background, Identification, cultural practices and views oncommercialization etc.

    Ethnic identity formation of Asian Indian Yout

    Content analysis focuses on famous magazinvanity fair, vogue, InStyle etc.

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    Commercialization of Asian IndiaCultural Products

    Bollywood Films

    Music

    Fashion

    Yoga

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    Bollywood Films

    Bollywood director Mira Nair made a film whi

    was great hit with the Americans.

    It was a home made Bollywood style movie.

    It won 6 awards also nominated for BAFTA aw

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    Devdas Won 44 awards also nominaforeign language independent film

    Swades showed typical Indian village

    collection of each movie was above

    dollars.

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    Music

    Hindi songs are popular in Hip-hop USA ind

    DJ Quik sampled a Lata Mangeshkars son

    it reached on 5th on Billboard chart.

    Erick Sermon followed DJ Quik and sample

    Hindi song in his React album.Many Hip-hop producers sampled Hindi so

    which gained huge popularity in USA

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    Fashion

    Mehandi evolved from Hindu marriage ritual to henna

    tattoo.

    Bindi

    Evolution from religious symbol to decorativebody art.

    Temporary Indianness way of making boldest

    fashion statement without making any effort.

    When Sumita hennas my hand and feet, I am ttime and place, a world o magic, passion and r

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    Fashion

    Clothing

    InStyle Magazine featured Indian inspire

    fashions in Style file-titled Indian Summ

    Traditional dress of India

    Made with beautiful rich sari trims, swirli

    intricate embroidery and chakra symbo

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    Yoga

    Physical activity in health clubs in USA.

    Yoga is in vogue in US.

    Absolute vodka capitalizes popularity of

    yoga.

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    Commercialization of Indian We

    Matrimonial Sites.

    Wadding Co-ordination agencies.

    Wedding magazines

    Wedding photographers

    Brands

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    Arguments by author

    Ethnic identities are mostly symbolic to w

    audience.

    Mistaken Identity

    Ethnic identities to Asian Indians is impo

    real.

    In Indian villages wearing bindi, mehan

    jangling Bengals gives instant karma.

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    Conclusion

    Social consumption vs Social Acceptanc

    Temporary vs Permanent.

    Trends vs Tradition

    Assurance vs Uncertainty.

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    Questions for Discussion

    Does the commercialization process als

    reproduce cultural stereotypes?

    How do we inherit any type of culture?

    Is there any kind of commercialization i

    itself apart from Culture?

    Do you think the title Instant Karma is an

    appropriate one?

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