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Instant Localization in
Magento 2
MagentoLive France 2017
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Evangelist
Senior Manager, Strategy & Growth
Ben Marks
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Introduction
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Magento: Worldwide Presence
190,000+Engaged
Magento
Developers
6,100+Certified
Developers
145+ Events
34 Countries
6 Continents
$4.2B
Ecosystem revenue in 2016
300+
Top-Tier
Solution
& Technology
Partners
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Audience:
• How many of you localize for France?
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Audience:
• How many of you localize for multiple markets?
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Audience:
• Is Magento a turnkey product in France?
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Audience:
• What are your steps for customization for FR?
• How do these requirements change for other
markets?
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Localization in M2Current State
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M2 Localization: Current State
• Similar to Magento 1:
– Scopes / Configuration
– Language packs + Translation (“Locale”)
– Special entities for translation via EAV (e.g. Product, Category, etc.)
– CMS content
– Currency
– Taxes
– Extensions
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Scopes
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Scopes
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Language Packs
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Entity Translations
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CMS Content
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Currency
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Taxes
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Taxes
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Extensions
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The challenge? Functional changes.
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Functional LocalizationThe Challenge of China
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Changes for China: Admin
• Translation & locale
• Catalog data
• CMS content
• Currency
• Tax
• Customer data
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Changes for China: Custom/Extention
• Checkout fields
– One name
– One address (no separate
billing / shipping)
– New fields for address
• No email as account ID;
phone number instead
• Transactional updates via SMS
• New payment & shipping methodshttp://www.tmogroup.asia/these-are-the-5-must-have-magento-extensions-for-your-ecommerce-store-in-china/
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Changes for China: Irrelevant Settings
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This challenge of functional localization exists in
every market.
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Functional LocalizationA proposal for the future
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(Life pro-tip: never complain to a CEO unless you
already have a solution or a plan.)
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Functional Localization: Proposal
• Define minimum functional changes for each market
• Facilitate community contribution where possible, contract out
FunLoc packages where necessary
• Ensure crucial integrations with third-party services exist
• Ensure relevant sample data exists
• Productize feature-complete Functional Localization packages &
extension sets, likely deliver through Marketplace
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Functional Localization: Advantages
• Reduces baseline effort to build stores in certain regions
• Standardizes the way in which standard functional location
customizations are built (e.g. checkout modification)
• Allows Magento Inc. to test product updates against standard
customizations
• Makes Magento market-appropriate during demos
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Discussion
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Evangelist
Senior Manager, Strategy & Growth
Ben Marks
