74
Institute for Competitiveness and Collaboration
Institute for Competitiveness and Collaboration
Agenda
I. Status of Global Competitiveness
II. Status of México Competitiveness
III.Harvard Network
IV.Clústers
V. Sintonía
MEXICO
I. Status of Global Competitiveness
I. Status of Global Competitiveness
MEXICO
I. Status of Global Competitiveness
I. Status of Global Competitiveness
I. Status of Global Competitiveness
0%
10%
20%
30%
40%
50%
60%
70%
-5% -4% -3% -2% -1% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%
Change in Mexico’s Share of NAFTA Employment, 2003 to 2008
Me
xic
o e
mp
loym
ent sh
are
in N
AF
TA
, 2
00
8
Employees 100,000 =
II. Mexico Traded Cluster Specialization within NAFTA
Overall change in the Mexico Share of
NAFTA Traded Employment: +0.95%
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.
Mexico Overall Share of NAFTA
Traded Employment: 16.3%
Added Jobs
Lost Jobs
Employment
2003-2008
Leather and
Related
Products
Footwear(67%, +20%)
Fishing and
Fishing Products
Apparel
Automotive
Textiles
Furniture
Power Generation
and Transmission
Oil and Gas
Products and Services
Prefabricated
Enclosures
Processed
Food
Communications
Equipment
Construction
Materials
Building Fixtures,
Equipment and Services
Analytical Instruments
Biopharma
Information
Technology
Forest Products
Chemical
Products
Distribution
Services
II. Mexico Job Creation in Traded Clusters2003 to 2008
Jo
b C
rea
tio
n, 2
00
3 to
20
08
-150,000
-100,000
-50,000
0
50,000
100,000
150,000H
osp
ita
lity
an
d T
ou
rism
Bu
sin
ess S
erv
ice
s
Au
tom
otive
Pro
ce
sse
d F
oo
d
Info
rma
tio
n T
ech
no
log
y
Fin
an
cia
l S
erv
ice
s
Bu
ild
ing
Fix
ture
s, E
qu
ipm
en
t a
nd
Se
rvic
es
Tra
nsp
ort
atio
n a
nd
Lo
gis
tics
An
aly
tica
l In
str
um
en
ts
Ed
uca
tio
n a
nd
Kn
ow
led
ge
Cre
atio
n
He
avy C
on
str
uctio
n S
erv
ice
s
Po
we
r G
en
era
tio
n a
nd
Tra
nsm
issio
n
Pu
blish
ing
an
d P
rin
tin
g
Pla
stics
Co
mm
un
ica
tio
ns E
qu
ipm
en
t
Me
dic
al D
evic
es
Bio
ph
arm
ace
utica
ls
Me
tal M
an
ufa
ctu
rin
g
Ag
ricu
ltu
ral P
rod
ucts
En
tert
ain
me
nt
Co
nstr
uctio
n M
ate
ria
ls
Ch
em
ica
l P
rod
ucts
Fo
rest P
rod
ucts
Le
ath
er
an
d R
ela
ted
Pro
du
cts
Dis
trib
utio
n S
erv
ice
s
Fo
otw
ea
r
He
avy M
ach
ine
ry
Lig
htin
g a
nd
Ele
ctr
ica
l E
qu
ipm
en
t
Te
xtile
s
Mo
tor
Dri
ve
n P
rod
ucts
Ae
rosp
ace
Ve
hic
les a
nd
De
fen
se
Pro
du
ctio
n T
ech
no
log
y
Fu
rnitu
re
To
ba
cco
Sp
ort
ing
, R
ecre
atio
na
l a
nd
Ch
ild
ren
's G
oo
ds
Je
we
lry a
nd
Pre
cio
us M
eta
ls
Oil a
nd
Ga
s P
rod
ucts
an
d S
erv
ice
s
Fis
hin
g a
nd
Fis
hin
g P
rod
ucts
Pre
fab
rica
ted
En
clo
su
res
Ap
pa
rel
Net traded job creation,
2003 to 2008:
+776,801
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.
II.
III. Harvard Network
III. Harvard Network
III. Harvard Network
University Institutes for Competitiveness
Binomial - Competitiveness Institutes / MOC Network Sintonía in Harvard
By. JCZ
Cluster is a geographic concentration of related companies, organizations, and
institutions in a particular field that can be present in a region, state, or nation. Clusters
arise because they raise a company's productivity, which is influenced by local assets
and the presence of like firms, institutions, and infrastructure that surround it.
IV. Clusters
By. JCZ
IV. Clusters
IV. Clusters
Institute for Competitiveness and Collaboration
It is a Collaborative Proposal to boost Productivity,
in order to increase Competitiveness, Economic
and Social Development of Puebla and Mexico ,
in a harmonized Tetra helix Model.
(Business, Governments, Universities , Society )
By. JCZ
• Dr. Michael Porter
• Dr. Amit Kapoor
• Dr. Rich Bryden
• Dr. Jon Azua
• Ifor Ffowcs-Williams
• Dr. Lars K. Eklund
• Fred Van Eenennaam
By. JCZ
I. MOC
II. Sintonía Process
III. Sintonía Model of Innovation
IV. Intervention
V. Shared Value
VI. Research (Cluster Mapping)
VII. FutureBy. JCZ
• Primavera 55 alumnos
• Otoño 45 alumnos
• Ejecutivo 40 alumnos
• 2013-2015 180 alumnos
MOC
• 142 alumnos
Strategic Planning
• 38 alumnos
Coaching
It is a graduate level course
offered to students in the
community of Harvard
University , developed by
Dr. Michael E. Porter 's staff
and members of the
Institute for Strategy and
Competitiveness at Harvard
Business School.
By. JCZ
SINTONIA PROCESS
13 Feb 2012
Kick off
Jon Azua
March April
WorkshopsTrainingConferences
MOC
55 students (Prim.2012)
46 decided to work onhis final project according toSintonía needs
May June
Meetings with clusters, began
MOC
63 students (Otoño 2012)
20 decided to work onhis final project according toSintonía needs
July August Sept. Oct. Nov. Dic.
21 clusters PlenarySessions
7 detonators projects that resulted in 39 proposals for strategic projects
Sintonía Effect : MOC demand twice a year
Jan
Conceptua-lization
Dr. Michael Porter Burke Murphy
By. JCZ
• Manuel Molano (IMCO)
• Thomas Karig (VW)
• Dean Kashigawi
• Think tank (business organizations).
• CITEX, CANADEVI, CANAIVE, CANACO, CANIRAC, CANACOPE, COPARMEX, CAMARA
MEXICO-AMERICANA, COMCE, CAMARA ESPAÑOLA, CANACINTRA Y CAMEXA)
• Alejandro Kasuga (Ki Wo Tsukau)
• Mariano Rojas (Happiness index)
• Dr. Fred Van Eenennaam
• Dirk Hogervorst
By. JCZ
• Amit Kapoor
• Jorge Huacuz
• Javier Sánchez Díaz de Rivera, IDIT
• Walther Junghanns Albers, IDEA
• Ricardo Rosas, Paola Ochoa y Fidel Pacheco,
CESAT
• Miguel Ángel Reyes, Clúster TI
• Think tank, como mejorar la competitividad
en las empresas (business organizations).
• CCE, CITEX, CANADEVI, CANAIVE, CANACO, COPARMEX,
CMIC, CANACINTRA
By. JCZ
• Juan José Ibarretxe President of the
Basque Government in the period
1998-2007
• Iñaki Azua
• Roberto Reyes
• Debbie Nightingale (MIT)
• Dan Shunk (ASU)
By. JCZ
Harvard Announces First place to:
" Automotive Cluster in Puebla "
presented within the framework of Sintonía
By. JCZ
SINTONIA INNOVATION
MODEL
• Through the University the Institute has been promoted.
UNIVERSITY
UPAEP
INITIATIVE
INSTITUTE FOR
COLLABORATION
AND
COMPETITIVENESS
SINTONIA
By. JCZ
Personal
Balance
Ecocomic-
Social
Political,
Legal
Spiritual
Innovation Model
US CLUSTER MAPPING PROJECT
MÉXICO REPORT INDUSTRY REPORT
1.- SCENARIO BUILDING
2.- INITIAL CLUSTERS TO WORK
CLUSTERS REPORT
PROJECT DETONATOR
THROUGH SHARED VALUE
PRACTICES
COMPETITIVENESS ENVIROMENT
M
O
D
E
L
O
F
S
I
N
T
O
N
I
A
ENTREPRENEURIALCOMPETITION
ENTREPRENEURIALCOOPERATION
By. JCZ
REFLECTION
IDENTIFICATION
SYNERGIES
DYNAMIC GROWTH
INTERVENTION
HEALTH TOURISM EDUCATION AUTOMOTIVE
TI FURNITUREPROCESSED
FOODFINANCIAL
ENERGY
By. JCZ
Cluster Project
Tourism:• Development of strategic steps to provide continuity to the unique brand
developed by the cluster.
• EU- LAC Foundation : Comparative Study of economic and social
development of the tourism sector in the Basque Country and Puebla: a
proposal for bi -regional cooperation
Furniture• Launching the website of the cluster that includes quality assessment of
suppliers.
• Joint purchases
Financial• Project leadership and skills VW Financial Services
• Provident skills training project
Automotive• Trade Mission to Bajio with Mazda Honda
• Cluster members to study AON wages and salaries were integrated to
identify opportunities and strategies for retention and recruitment of staff
before the arrival of Audi.
• Puebla including suppliers in the directory San Antonio corridor extends
SLP Puebla.
• Development sub cluster logistic
Cluster Project
Health• Signing a Competitiveness Agreement "Zero Tolerance
Maternal Mortality”
Education• Development of a program to unite and create collaboration
between universities
TI • Software factory
• Sub telephony cluster
Processed Food• Participation in contest : Nestlé Shared Value• Global Action Platform scholarship and proposal• Alliance Polytechnic Amozoc
Energy• Clean Tech Cluster- alliance Kandace Solar - Tuning as an
initiative to achieve negotiations with government and environmental agencies
HEALTH TOURISM EDUCATION
AUTOMOTIVE TEXTILE ENERGY
2%
9%
21%
3%
14%11%
5%
5%2%
6%
4%
8%
10%
Agribusiness
Food and beverages
Automotive
Builing
Education
Energy
Financial Services
Furniture
Chemical /Biopharmaceutical
SHARED VALUE
Update the maps of cluster and value chains
Puebla and region
To develop a unique value proposition for key
clusters.
Convene stakeholders together through shared
value
Develop a portfolio of foreign direct investment
to the region.
Identify business opportunities for new
business development
To accelerate economic and community
development, job growth and new business
development .
• Constant pursuit of welfare through diverse
projects
• Sanitas Project
• Reducing maternal mortality in Puebla
Director H. ChristusMuguerza Puebla
• Exacta
• H. Christus Muguerza
• Hospital Betania Cruz Roja
• Secretaría de Salud Hospital Puebla
• Recovery PáezRadiologíaDiagnóstico Clínico
• Unidad Médica La loma Red Estatal de prevención de
discapacidad
• Centro Medico Quirúrgico
• SINTONIA´s neutral brokers are partnered with the state government´s secretary of health and the Health Cluster to convene the public and private hospitals of Puebla to gain support for their “Zero Tolerance to Maternal Death.”
Project Detonator
Stakeholder:
Status of theproject
Cluster Coordinator
1. Improving health infrastructure. (Public and
private hospitals)
2. Timely and quality care to pregnant women.
3. Family involvement and community demand for
services from the first trimester of pregnancy.
4. Formation of social support networks for
pregnant women.
By. JCZ
• Creation of "Green Cocktail".
• Events that seek the education of the market about alternative energies
Sintonía / Kandass Solar.
• Private Business
• Kandass Solar.
• Supporting small entrepreneurs seeking sustainable growth
• Sintonía capitalizw the network, unifying wills creating a unique value proposition
Project Stakeholder:
Status of the project:
Cluster Coordinator:
By. JCZ
By. JCZ
Pro
ject
•Sintonia proposed to innovative a Casas Comunitarias model.
•Using a shared value approach
•In 30 villages near the volcano Popocatepetl.
•Integrating curricula for generating shared value projects (Vegetable Cluster of Tepeaca)
Sta
keh
old
er
•Casas Comunitarias
•RYC
•Instituto Tecnológico Superior de Tepeaca
Sta
tus o
f th
e p
roje
ct:
•The new model constructs a central casa or Integradora
•
• The objective is to break down barriers that limit access and collaboration through shared value practices
Clu
ste
r C
oo
rdin
ato
r
RYC Director
By. JCZ
The objective: break down barriers that limit access and collaboration through shared value practices.
Address the lack of access to profitable markets by facilitating campesinos to enter formal markets through an integral training program; created Societies of Rural Production (SPR), eliminate inefficient traditional practices through technical assistance.
The Integradora will be the rural place for training campesinos and formalizing their businesses as well as the coordination center between entities.
The beneficiaries are 706 families
Fuente: Sintonía-UPAEP University, Puebla, México.By. JCZ
RESEARCH
• The cluster map of all states was completed.
Examples
• Turismo Medico
• Dispositivos móviles
• Turismo Médico
• Vino
• Pezca
• Automotriz
• Biodisel
• TI
• Plástico
• Bioenergía
• Aeronáutico
• Porcicola
• Metalmecánico
• Petroquímica
• Mezcal
• Lácteos
• Aeronáutico
• Aeronáutico
By. JCZ
Congress TCI-Monterrey Basque Country
Systemic and informatic Congress , USA
Innovation Congress , Seville
First Conference on Economic and Social Planning , Chile
Global Economic Summit 2013 , India
Research visit Singapore
Basque Country Research
By. JCZ
I N D I A
By. JCZ
FUTURE OF SINTONIA
Most Mexican MOC members have agreed for Sintonía to
be the entity representing institutes for Collaboration and
Competitiveness of Mexican States, along with universities
for other states interested in implementing this concept.
By. JCZBy. JCZ
HARVARD
LATAM CHAPTER
SINTONIA NATIONAL
SINTONIA REGIONAL
Mexico universities affiliated with MOC-Harvard and
others as initial headquarters of Sintonía
D.F
• Universidad
Panamericana
Puebla
• UPAEP
• ITESM
Nuevo León
• ITESM
• U. DE
MONTERREY
Sonora
• UNISON
Baja
California
• CETYS
Chihuahua
• UA Chihuahua
Yucatán
• UADY
Guerrero
• UAGRO
Hidalgo
• UAH
I. Harvard research
• Cluster Map updated with new census
• Analysis of the level of social and economic progress in Mexico
• Market Competitiveness
II. Shared Value
III. MIT research
• Poverty Action Lab
By. JCZ
Model Social Progress Index
Basic human needs
Nutrition and basic medical care
Air , water and sanitation
Personal safety
Personal Security
Welfare foundation
Access to basicknowledge
Access to information and communication
Health and wellness
Sustainability of ecosystems
Opportunity
Own rights
Freedom and personal choice
Equity and inclusion
Access to highereducation
By. JCZ
“To serve others with joy and
love is to serve God”
Mother Teresa
www.sintonia.mx
sintonia
@SintoniaMexico
By. JCZ
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
14,0%
16,0%
-2,0% -1,5% -1,0% -0,5% 0,0% 0,5% 1,0% 1,5% 2,0% 2,5% 3,0%
Chemical
Products
Financial
Services
Heavy Construction
ServicesHospitality and
Tourism
Business
Services
Metal Manufacturing
Motor Driven
Products
Plastics
Publishing and Printing
Footwear
Change in Puebla’s share of National Employment, 2003 to 2008
Pu
eb
la’s
na
tio
na
l e
mplo
ym
ent sh
are
, 2
00
8
Employees 5,000 =
Traded Cluster Composition of the Puebla Economy by employment
Overall change in the Puebla Share of
Mexican Traded Employment: +0.09%
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.
Puebla Overall Share of Mexican
Traded Employment: 4.20%
Added Jobs
Lost Jobs
Employment
2003-2008
Education and
Knowledge Creation
Textiles
Apparel
Information
Technology
Construction
Materials
Automotive
Processed
Food
Building Fixtures,
Equipment and Services
Distribution Services
Heavy Machinery
FurnitureLeather and
Related ProductsForest Products
Chemical
Products
Power Generation
and Transmission
Entertainment
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000
Aerospace Vehicles and DefenseTobacco
Oil and Gas Products and ServicesCommunications Equipment
Lighting and Electrical EquipmentJewelry and Precious Metals
Sporting, Recreational and Children's GoodsFishing and Fishing Products
FootwearProduction TechnologyAnalytical Instruments
Heavy MachineryMedical Devices
Motor Driven ProductsAgricultural Products
Leather and Related ProductsBiopharmaceuticals
Information TechnologyPlastics
Prefabricated EnclosuresMetal Manufacturing
Power Generation and TransmissionChemical Products
EntertainmentFinancial Services
Forest ProductsPublishing and Printing
Business ServicesFurniture
Distribution ServicesTransportation and LogisticsHeavy Construction Services
Construction MaterialsHospitality and Tourism
Building Fixtures, Equipment and ServicesTextiles
Education and Knowledge CreationProcessed Food
AutomotiveApparel
Puebla Employment in Traded Clusters
Employment 2008
Source: Mexico Censos 2009; Prof. Michael E. Porter, Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn.
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000
Local Financial Services
Local Community and Civic Organizations
Local Logistical Services
Local Education and Training
Local Entertainment and Media
Local Utilities
Local Industrial Products and Services
Local Household Goods and Services
Local Personal Services (Non-Medical)
Local Health Services
Local Real Estate, Construction, and Development
Local Retail Clothing and Accessories
Local Motor Vehicle Products and Services
Local Commercial Services
Local Hospitality Establishments
Local Food and Beverage Processing and Distribution
Puebla Employment in Local Clusters
Employment 2008
Source: Mexico Censos 2009; Prof. Michael E. Porter, Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn.
Puebla Job Creation in Traded Clusters2003 to 2008
Jo
b C
rea
tio
n, 2
00
3 to
20
08
-20,000
-15,000
-10,000
-5,000
0
5,000
10,000
15,000A
uto
mo
tive
Bu
ild
ing
Fix
ture
s, E
qu
ipm
en
t a
nd
Se
rvic
es
Ho
sp
ita
lity
an
d T
ou
rism
Pro
ce
sse
d F
oo
d
Co
nstr
uctio
n M
ate
ria
ls
Tra
nsp
ort
atio
n a
nd
Lo
gis
tics
He
avy C
on
str
uctio
n S
erv
ice
s
Info
rma
tio
n T
ech
no
log
y
Fin
an
cia
l S
erv
ice
s
Bu
sin
ess S
erv
ice
s
Pre
fab
rica
ted
En
clo
su
res
Le
ath
er
an
d R
ela
ted
Pro
du
cts
Pu
blish
ing
an
d P
rin
tin
g
Fo
rest P
rod
ucts
Ag
ricu
ltu
ral P
rod
ucts
Bio
ph
arm
ace
utica
ls
Me
dic
al D
evic
es
Pla
stics
Me
tal M
an
ufa
ctu
rin
g
Fo
otw
ea
r
An
aly
tica
l In
str
um
en
ts
Sp
ort
ing
, R
ecre
atio
na
l a
nd
Ch
ild
ren
's G
oo
ds
Je
we
lry a
nd
Pre
cio
us M
eta
ls
Lig
htin
g a
nd
Ele
ctr
ica
l E
qu
ipm
en
t
Pro
du
ctio
n T
ech
no
log
y
Co
mm
un
ica
tio
ns E
qu
ipm
en
t
Po
we
r G
en
era
tio
n a
nd
Tra
nsm
issio
n
En
tert
ain
me
nt
To
ba
cco
Mo
tor
Dri
ve
n P
rod
ucts
Fis
hin
g a
nd
Fis
hin
g P
rod
ucts
Fu
rnitu
re
Oil a
nd
Ga
s P
rod
ucts
an
d S
erv
ice
s
He
avy M
ach
ine
ry
Te
xtile
s
Ch
em
ica
l P
rod
ucts
Dis
trib
utio
n S
erv
ice
s
Ed
uca
tio
n a
nd
Kn
ow
led
ge
Cre
atio
n
Ap
pa
rel
Net traded job creation,
2003 to 2008:
+38,254
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.
* Percent change in national benchmark times starting regional employment. Overall traded job creation in the state, if it matched national benchmarks, would be +15,863
Indicates expected job creation
given national cluster growth.*
0.0%
5.0%
10.0%
15.0%
-6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0%
Change in Puebla’s share of National Value Added, 2003 to 2008
Pu
eb
la’s
na
tio
na
l va
lue a
dd
ed s
ha
re, 2
00
8
Value Added $3Billlion
=
Traded Cluster Composition of the Puebla Economyby Value Added
Overall change in the Puebla Share of
Mexican Value Added : -0.6%
Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn.
Puebla Overall Share of
Mexican Value Added: 2.4%
Increase
Decline
Value Added
2003-2008
Automotive
Textiles
Apparel
Building Fixtures,
Equipment and Services
Processed Food
Leather and Related Products
Furniture
Education and Knowledge CreationProduction Technology
Heavy Construction Services
Agricultural Products
Hospitality
and Tourism
Metal Manufacturing
Transportation and Logistics
Information Technology
Business Services
Chemical Products
Distribution Services
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
-1.0% -0.8% -0.6% -0.4% -0.2% 0.0% 0.2% 0.4% 0.6% 0.8% 1.0%
Change in Puebla’s share of National Value Added, 2003 to 2008
Pu
eb
la’s
na
tio
na
l va
lue a
dd
ed s
ha
re, 2
00
8
Value Added $3Billlion
=
Traded Cluster Composition of the Puebla Economyby Value Added
Overall change in the Puebla Share
of Mexican Value Added : -0.6%
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.
Puebla Overall Share of
Mexican Value Added: 2.4%
Increase
Decline
Value Added
2003-2008
Hospitality
and Tourism
Plastics
Power Generation and
Transmission
Biopharmaceuticals
Construction
Materials
Heavy Machinery
Publishing and
Printing
Medical Devices
Entertainment
Motor Driven
ProductsPrefabricated Enclosures Analytical Instruments
Financial Services
Information Technology
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000
Aerospace Vehicles and DefenseTobacco
Jewelry and Precious MetalsConstruction Materials
Building Fixtures, Equipment and ServicesLeather and Related Products
Sporting, Recreational and Children's GoodsFootwear
Fishing and Fishing ProductsEntertainment
Oil and Gas Products and ServicesDistribution Services
Prefabricated EnclosuresHospitality and Tourism
Lighting and Electrical EquipmentProcessed Food
ApparelPublishing and Printing
FurnitureCommunications Equipment
Forest ProductsPlastics
Financial ServicesHeavy Construction Services
TextilesBusiness Services
BiopharmaceuticalsAnalytical Instruments
Metal ManufacturingTransportation and Logistics
Heavy MachineryEducation and Knowledge Creation
Information TechnologyMotor Driven ProductsAgricultural Products
Medical DevicesProduction Technology
Chemical ProductsAutomotive
Power Generation and Transmission
Puebla Wages in Traded Clustersvs. National Benchmarks
Wages, 2008
Puebla average traded
wage: 63,495 Pesos
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.
Mexican average
traded wage: 86,006 Pesos
l Indicates average
national wage in the
traded cluster
FurnitureBuilding
Fixtures,
Equipment &
Services
Fishing &
Fishing
Products
Hospitality
& TourismAgricultural
Products
Transportation
& Logistics
Puebla Cluster Portfolio, 2008
Plastics
Oil &
Gas
Chemical
Products
Biopharma-
ceuticals
Power
Generation &
Transmission
Aerospace
Vehicles &
Defense
Lighting &
Electrical
Equipment
Financial
Services
Publishing
& Printing
Entertainment
Information
Tech.
Communi
cations
Equipment
Aerospace
Engines
Business
Services
Distribution
Services
Forest
Products
Heavy
Construction
Services
Construction
Materials
Prefabricated
Enclosures
Heavy
Machinery
Sporting
& Recreation
Goods
Automotive
Production
TechnologyMotor Driven
Products
Metal
Manufacturing
Apparel
Leather &
Related
Products
Jewelry &
Precious
Metals
Textiles
Footwear
Processed
Food
Tobacco
Medical
Devices
Analytical
InstrumentsEducation &
Knowledge
Creation
LQ > 3.0
LQ > 1.5
LQ > 1.0
LQ, or Location Quotient, measures the state’s share in cluster employment relative to its overall share of Mexican
employment. An LQ > 1 indicates an above average employment share in a cluster.
