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Institutional Research. Kate Burton.
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Page 1: Institutional research

Institutional Research.Kate Burton.

Page 2: Institutional research

Genre Ratings

Comed

y

Adve

ntur

e

Dram

a

Actio

n

Thril

ler/

Susp

ence

Roman

tic C

omed

y

Horro

r0

500

1,000

1,500

2,000

2,500

3,000

3,500

Mark...

(1995 – 2012)

Page 3: Institutional research

genre Rating.

• From the statistics shown in the bar chart Drama is the highest rated genre in amount of tickets bought to see the film, Comedy closely follows behind. This shows that perhaps a way of getting a higher amount of views is to merge one of these genres together with horror, so that there is more of what the audience prefers, but in a different variation.

Page 4: Institutional research

Genre market share.

Comed

y

Dram

a

Thril

ler/

Susp

ence

Horro

r

Mus

ical

Wes

tern

Mul

tiple

Gen

res

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Market Share

Column2

Market Share

Page 5: Institutional research

Genre market share.

• Again Comedy is proven to be the most popular as the market shares for Comedy is the highest with 23.48% from copies sold within the year of their release. Horror is the last film genre to have any significant market share before the line graph seems to go flat. They in fact only make 4.77% of the market share, which is small in comparison to the others that were mentioned.

Page 6: Institutional research

Horror films of 2012.Rank Movie

ReleaseDate

TheatricalDistributor

MPAARating 2012 Gross Tickets Sold

1 Prometheus 08/06/201220th Century Fox R $126,477,084 16,152,884

2 Paranormal Activity 4 19/10/2012Paramount Pictures R $53,885,000 6,881,864

3 The Devil Inside 06/01/2012Paramount Pictures R $53,261,944 6,716,512

4 The Possession 31/08/2012 Lionsgate PG-13 $49,130,154 6,274,604

5 Abraham Lincoln: Vampire Hunter 22/06/2012

20th Century Fox R $37,519,139 4,791,716

6 House at the End of the Street 21/09/2012 Relativity PG-13 $31,611,916 4,037,281

7 Chernobyl Diaries 25/05/2012 Warner Bros. R $18,119,640 2,314,130

8 Silent Hill: Revelation 3D 26/10/2012 Open Road R $17,530,219 2,238,853

9 Silent House 09/03/2012 Open Road R $12,739,737 1,627,041

10 The Collection 30/11/2012 LD Distribution R $6,810,754 869,828

11 The Apparition 24/08/2012 Warner Bros. PG - 13 $4,936,819 630,500

12 Piranha 3DD 01/06/2012 Weinstein Co. R $30,904 47,369

13 Slaughter Creek 14/09/2012 Nocturnal Features

Not Rated $136,815 17,473

14 V/H/S 05/10/2012 Magnet Pictures R $100,345 12,815

15 The Awakening 17/08/2012Cohen Media Group R $95,933 12,251

Page 7: Institutional research

Horror films of 2012.

• According to the table, Prometheus was the most seen horror film of 2012. Perhaps this is because the film leaves the audience with a lot of questions, a perfect way to ensure an even better audience if there was to ever be a next one. All the questions that may have been asked are covered on the guardians page: ‘What was that about?’

• They cover questions such as…

Page 8: Institutional research

Prometheus: what was that about?

Here are just a few of the many asked questions, showing that a little mystery can go a long way.

• 1. What's going on in the prologue? That's an alien creating life on earth, right?

• 2. How did the constellation get onto all those ancient cave paintings and artifacts? And why would the engineers provide a map anyway?

• 9. Why did the engineers change their minds and decide to destroy life on earth?

Page 9: Institutional research

Paranormal Activity 4.

• As part of a successful franchise Paranormal Activity 4 had no doubt in getting a lot of views. As the film starts off with the ending of the second film then jumps five years ahead it immediately sparks the views interest, especially for fans of the other films. A sense of familiarity will be there as it will be filmed on the same street as past movies, but with the storyline of a different family having moved in. Again mystery seems to be the most potent part of the film, as it has run throughout the entire franchise and each film reveals something new about the supernatural happenings.

Page 10: Institutional research

Theatrical Distributor.

• According to the top horror movies of 1995 – 2013 Miramax is the best theatrical distributor for horror films. They distributed the Scream Movies 1, 2 and 3. And also distributed The Others and Halloween: H2O. They are known as an independent distributor of foreign films.

• The second best distributor for horror films is Sony Pictures. They released the original Phantom of the Opera in 1989, as well as Night of the Living Dead, Sleepwalkers, Bram Stokers Dracula and Frankenstein. A lot of well known and famous horror films.

Page 11: Institutional research

Theatrical Distributors.

• The top ten distributors had a 94% share of the market on 2011, the same as in 2010. This could mean that there would be little space for an independent distributor to make any large sort of profit. Monday to Thursday accounted for 42% of the box office, the highest share since records began. This is because the prices will be cheaper on weekday viewings and show that weekday showings are just as important as Friday and weekend showings.

• This may not be relevant to a horror film like mine, however, as my movie is aimed at a younger adult audience, who will probably go to the cinema at the weekends and Fridays. Therefore my film make make a sufficient profit as the prices are higher at weekends and have a larger share of the box office.

Source: Statistical Yearbook 2012.

Page 12: Institutional research

Weekend Box office.

• In 2011 a 58% share of the box office was taken at weekends (Friday – Sunday), which is the lowest percentage of the last eight years . Films released in 2011, just like 2009 and 2010, attracted large audience’s for weekday showings. Promotions such as Orange Wednesday’s helps to boost weekday viewing into popularity. However, films aimed for the generation of younger adults continue to benefit from expensive weekend showings. Films such as Harry Potter and the Deathly Hallows part 2 took ₤23.8 million on it’s opening weekend, which is the record for a three weekend box office figures (including previews.)

Source: Statistical Yearbook 2012.

Page 13: Institutional research

My Film.

• With all of this information it’s clear that to include drama within my horror film would benefit it when it comes to the audiences favored genres. The best distributor for my film would be Sony Pictures as they are famous for all the classic horrors that changed the genre completely, and they have a sufficient funding's for their films. The fact that they already have a reputation for brilliant films will help, as people may not even be fans of horror or know about my film, but would give it a chance anyway. Because my film is aimed at younger adults the profit from weekend prices would also be quite successful.


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