IST 613 M002 Spring 2015 Page 1 Instructor Name & Contact Information: 1 Instructors Jill Hurst-Wahl Email [email protected]Twitter Jill_HW, hashtag for the class is #613campus Telephone (315) 443-1070 Office Hinds Hall, room 208 Office Hours Thursdays, 2-4 p.m. Course Title & Number: Library Planning, Marketing, and Assessment, IST 613 M002 Term: Spring 2016, Jan. 21 – April 28 (Spring Break: March 13-20) Class Time: Thursday, 5:00 – 7:45 p.m. (Note: We will discuss class time during first class) Class Location: Hall of Languages, room 207 Syllabus Modified: Oct. 25, 2015 A. Pre-and/or Co-requisites: None. B. Course Purpose: On a regular basis, librarians must understand their user base, plan their services based upon the needs of users, market their services to those users, and assess the success of those services. The goal of this class is to focus on those activities as applied to the core functions of the library, focusing on the development of print and electronic library collections, systems, and public services. Catalogue Course Description: User-focused planning, marketing, and assessment activities that support core functions of libraries, such as collection development, systems, and public services. Curriculum Outcomes (mapped to iSchool MSLIS program outcomes): 1. Philosophy, Principles, & Ethics of Librarianship a. In different library and information contexts, students will apply theory, conceptual principles, and scholarly research. 1 Please note that the discussion of grades must occur in person, by telephone, using the private message feature in Blackboard, or using an SYR email account. This DRAFT syllabus is provided so you can: 1) see what textbooks are used in the class, and 2) understand what the class schedule and assignments have been in the past. This syllabus will be updated and republished prior to the start of the Spring 2016 semester.
Please note that the literature review must have a works cited page and either in line citations or
footnotes (depending on the writing style used).
4. Team Member Reflections:2,3 Once your literature review is complete, each teach member
will write a half-page reflection and submit it through Blackboard. (Pay attention in class
about how you are to submit ALL of your Team Member Reflections!!!) The reflection is a
2 Please note that you do not give your reflections to the host librarian. 3 The reflection is a serious document and should be treated as such. For more information on how to write a reflection
paper, read “Reflective writing: a basic introduction” from University of Portsmouth,
Task - You will develop a marketing plan for a new/revised service/system offered by your host
library.
Evidence of Learning - The creation of a coherent and executable plan will provide evidence of
your learning.
The marketing plan should include the following components:
1. Introduction
Describe any existing marketing efforts for this service/system.
Identify the needs/gaps in marketing this service/system.
2. Relevant Literature
Highlight information from the literature review assignment that informs the Marketing
Plan.
3. Marketing Goals and Outcomes
List goals and outcomes for marketing the service/system. (Note: These are not the
same as the Project Plan goals and outcomes.)
4. Target Audiences
Identify & describe the internal target audiences for marketing efforts.
Identify & describe the external target audiences for marketing efforts.
5. Positioning Statement
Provide the positioning statement for the service/system overall.
6. Key Messages
Provide a key message for each target audience.
7. Message Delivery Strategies
Tools – Identify and describe the marketing tools used to promote the service/system.
Action Plan & Timeline – Provide an action plan for implementation of marketing tools.
Include a timeline for development and rollout.
Budget – Describe marketing resource requirements and estimate a marketing budget.
IST 613 M002 Spring 2015 Page 15
Responsible Parties – Identify staff responsible for marketing, competencies required, time
commitments, and deliverables.
8. Mockups of Selected Marketing Methods
9. Team Member Reflections Pay attention in class about how you are to submit ALL of
your Team Member Reflections!!!
Assessment Plan – The assessment plan counts for 15 points toward your course grade.
Task - You will collect examples of assessment plans. Then, you will develop an assessment
plan for a service/system offered by the host library.
Evidence of Learning - The creation of a coherent and executable plan will provide evidence of
your learning.
The assessment plan should include the following components:
1. Introduction
Goals of the Service – State the service goals. (Note: These should be the same as the Project
Plan goals.)
Outcomes of the Service – State the service outcomes. List in order of priority for
assessment. Briefly explain the rationale for the order. (Note: These should be the same as the
Project Plan outcomes.)
2. Relevant Literature
Highlight information from the literature review assignment that informs the Assessment Plan.
3. Assessment Plan for Outcomes (Repeat this section for each outcome.)
Outcome – State outcome.
Target Audience – Identify target audience for this outcome.
Methods & Tools for Evidence Collection – Identify tools and methods for collecting
assessment data about this outcome.
Recommendations for Pilot Assessment – Describe how the tools and methods described
above should be piloted before full deployment.
Alternative Methods & Tools – Identify alternative tools and methods for collecting
assessment data about this outcome.
Analysis of Evidence (Data Plan) – Describe who and how assessment data for this outcome
will be analyzed.
IST 613 M002 Spring 2015 Page 16
How Assessors Will Know the Outcome Has Been Met – Describe assessment results that
will demonstrate achievement of this outcome.
Result Scenarios & Decision Making Indicators – Predict possible assessment
results. Predict possible decisions made as a result of different assessment scenarios.
Recommendations for Reporting – List suggestions for reporting assessment data.
Responsible Parties – Identify staff responsible for assessment planning, deployment,
analysis, reporting, etc.
Timeline – Provide a timeline for assessment of this outcome.
4. Timeline for Continuous Assessment & Impact Rubric
Describe a continuous assessment cycle incorporating all service/system outcomes.
Separately, develop a rubric with criteria, performance levels, and detailed performance
descriptions to evaluate the service impact.
5. Team Member Reflections Pay attention in class about how you are to submit ALL of
your Team Member Reflections!!!
Poster on the Complete Project & Completed Plans for the Host Librarian (15 points) – At
the last class (location TBD), each team will present a poster about their project. Suggestions
of what might be presented on the poster will be discussed earlier in the semester.
At the last class, each team will give a copy of the final “binder” to their host librarian, along
with a digital copy (without the reflections). A copy of the final “binder” is also given to the
instructor. In addition, a final reflection will be due from each team member.
Please note that team members should dress in appropriate business attire for the last class.
Examples of Past PMA Documents: Examples of PMA documents can be found at in
Blackboard. Please note that these examples are several years old and were created under
slightly different assignment criteria. In addition, none of the examples is perfect. You should
use these examples in order to understand how others have approached this assignment, while
being mindful of the criteria set in this syllabus.
Assignment Style Guide:
Assignments should be prepared in a professional manner with correct grammar, spelling,
citations, etc.
All assignments should be single-spaced and use Times New Roman, 12-point font.
(Section headers may be formatted differently.)
Use a running header that contains the last names of your team members on the left and the
page number on the right.
Use consistent heading and subheading formats. Try to be consistent across assignments.
IST 613 M002 Spring 2015 Page 17
The works cited page must be in MLA or APA format. You cannot vary this by
assignment. If you do the first assignment using MLA, then all of the assignments must use
MLA.
In the body of your text, use either in-line citations or footnotes, whichever is appropriate
for the citation style that you are using.
Submitting Assignments: As a team, please give one hardcopy version your assignment to the
instructor on its due date. In addition, each team member is to submit his/her reflection in
Blackboard. Reflections are to be submitted in Blackboard for each assignment.
Late Assignments: No late assignments will be accepted; however, every plan – along with the
literature review – must be present in the final package that is given to the host librarian.6
F. Attendance, Class Participation, Group Projects and Grades:
Attendance & Class Participation (15 points): This is a face-to-face, on-campus course. Your
active and constructive involvement in the class sessions will help to ensure that you receive
the most benefit from this class and that that you can contribute to your team’s project. In other
words, active participation is important. Like the professional environment, it is expected that
you will be in class every week and that you will consistently appear on time. You are
expected to ask questions and seek clarification, when something in unclear to you. In
addition, you are expected to actively participate with your teammates in class, during team
meetings, and on your PMA documents.
Attendance will be taken throughout the semester. Like the professional work environment,
not all absences are will be excused. Excused absences include:
Religious observances arranged according to official SU procedures.
Serious illness
Death in the family
Out-of-town travel for a professional interview appointment
Travel required for business
Unexcused absences, as well as the lack of in-class or group participation, will affect your
participation grade.
It is suggested that students check Blackboard 1-2 times per week for any new information
from the instructor or classmates. Your use of Blackboard, however, will not factor into your
grade for the class.
Group Assignments: All of assignments during this class are group assignments. During week
1, you will form groups of 3-4 and will work with the same team of students for the entire
semester. During the semester, group members will confidentially evaluate each other’s
contributions. That evaluation will be taken into account for both the assignment grades and
the class participation grade.
6 If you are having problems completing an assignment, please discuss your situation with the instructor before the
assignment is due for guidance and advice. Any extenuating circumstances should be discussed with the instructor when
they arise.
IST 613 M002 Spring 2015 Page 18
All members of the group will receive the same grade unless there are circumstance that
dictate otherwise. Assignments are assessed using the rubric at the end of this document. Lower grades are given when requirements are ignored or when papers contain errors (e.g.,
spelling or grammar).7 Students should pay particular attention to any comments that are
written on the papers, because they will show where improvements can be made.
Each assignment is worth a specific number of maximum points (see assignment details).
Points earned from the assignments will be tallied for your final grade.8 The scale for final
grades is as follows:
A 96 - 100 B- 76 - 80
A- 91 - 95 C+ 71 - 75
B+ 86 - 90 C 66 - 70
B 81 - 85 F ≤ 65
Note that final grades will be posted in Blackboard after the last class. Final grades are due to
the Registrar by May 12 and will also be available in MySlice.
G. The Writing Center: Experienced consultants at the Writing Center (101 Huntington Beard
Crouse Hall, on the Quad) are available to work one-on-one with you at any stage of your
writing process and with any kind of writing you¹re creating. Whether you need help
understanding an assignment, brainstorming ideas, revising subsequent drafts, or developing
editing strategies, face-to-face and online chat appointments are available for 25- or 50-minute
sessions throughout the semester. Appointments can be reserved up to seven days in advance
via their online scheduling program, WCOnline. In addition, drop-in appointments are welcome
Monday through Thursday from 10:00 a.m. to 2:00 p.m. and brief concerns, questions, or drafts
(max of 5 pages) can be emailed to consultants via their eWC service. For more information on
hours, location and services, please visit http://wc.syr.edu. This is a free resource to all students
and highly recommended for every assignment you work on in this class.
H. Academic Integrity: Syracuse University’s Academic Integrity Policy holds students
accountable for the integrity of the work they submit. Students should be familiar with the
policy and know that it is their responsibility to learn about course-specific expectations, as
well as about university policy. The university policy governs appropriate citation and use of
sources, the integrity of work submitted in exams and assignments, and the veracity of
signatures on attendance sheets and other verification of participation in class activities. The
policy also prohibits students from submitting the same written work in more than one class
without receiving written authorization in advance from both instructors. The presumptive
penalty for a first offense by an undergraduate student is course failure, accompanied by a
transcript notation indicating that the failure resulted from a violation of Academic Integrity
Policy. The standard sanction for a first offense by a graduate student is suspension or
expulsion.
For more information and the complete policy, see http://academicintegrity.syr.edu
7 If you are using MS Word on a Mac, be aware that some have experienced problems with the spell check feature and
noticed that it did not catch all of the misspelled words. 8 Meeting with the instructor: 10%; literature review: 15%; project plan: 15%; marketing plan: 15%; assessment plan:
15%; participation: 15%; poster & final package: 15%.
