INSYNC

all syncing productivity app

LEXI GIOVAGNOLI

MIGUEL RODRIGUEZ

EDWIN GARCIA

ALISA ADAMS

OLIVIA DUNCAN

OZZY SALAS

MISSION

To provide unique tools

that maximize productivity

VISION

Our vision is a simplified life

where the multitude of

productivity tools are

synchronized into one tool

Be the #1 app in

the productivity

category by 2016

ROI 50% within 5

years of launch

PRIMARY SMART OBJECTIVE

CORPORATE SOCIAL RESPONSIBILITY

Partner with Chrysalis & DoSomething.org to do

campaigns & drives

These events would happen around August &

January (the most prominent months for CSR

campaigns)

Also- Insync creates other opportunities for users

to aid these organizations, such as a donate

button, when creating an account on the app

CORPORATE PHILANTHROPY

InSync annually provides scholarships

for five disadvantaged youths who

are unable to afford college tuition

These scholarships are merit based &

applied for through the company

website via applications & essays

PARENT COMPANY

They already excel at the options we offer

(calendar, reminders, to-do lists)

Google would benefit from InSync’s synchronization

feature

InSync would benefit from Google’s strong market

share

GOOGLE

SWOT STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

Integrates existing calendars,

reminders, & to-do lists on one app

Accessible on all smartphone devices,

web, & desktop

Use existing Google calendar software

to make the app & existing products

Many productivity apps to sync with

Each productivity app has a different

format which needs to be integrated

into ours so the data can be imported

Google has a slight disadvantage

with Apple products

Affordable productivity app that can

compete with other apps, free or paid

Competing app that is against Apple’s

calendar & reminder functions built in

Be the default calendar, reminder, to-do

list app for all smart phones & devices

Many productivity apps in the market

Many competing apps are free &

similar

Other Google competitors (Apple) also

try to replicate the syncing process

COMPETITION OVERVIEW

OUR POINT OF DIFFERENCE

InSync syncs together all features in our one platform

InSync offers Groupon & Yelp deals

InSync is accessible over: Mobile, Web, Desktop

COMPETITORS PRODUCTEEV GMAIL EVERNOTE iCLOUD FANTASTICAL 2

THEIR

POINT OF

DIFFERENCE

Delegate tasks

To-do lists

Free

Email

Calendar

To-do lists

Reminders

Docs

Notes

Desktop/Mobile

Lim. data space

Storage

Syncs content

Apple devices

Calendar

To-do lists

Reminders

Low market share

PERCEPTUAL MAP

AGE

EASE OF USE

InSync

Gmail

Producteev

iCloud

Evernote

Fantastical 2

POSITIONING STATEMENT

To busy young professionals,

InSync is the brand of Productivity App

that supports organization & efficiency

because of its unique ability to

synchronize your life.

ASSOCIATIVE NETWORK

InSync

SIMPLICITY

EFFICIENCY

ORGANIZATION

PRODUCTIVITY

PRICE

FREE TRIAL – for a limited time

REGULAR – $2.99

DELUXE – $4.99

TACTICS – odd-even & single-pricing

KEY PRODUCT FEATURES

Calendar | To-Do List | Reminders | Notes

Synced Interfaces

In-app Purchase Upgrade Avaliable

Deluxe – Groupon & Yelp Offers, More Data Space

DISTRIBUTION CHANNEL

Retail / Direct Channels

App Store / Android Marketplace

AD CAMPAIGN

AUDIENCE – college students / young professionals

APPEALS – admiration / convenience

MEDIA TYPES – broadcast / digital

EXECUTION – musical / humorous

N’SYNC (“Buy, Buy, Buy” … “I Want You App”)

THANK YOU