INTEGRATE 2014 POST SHOW REPORT

OVERVIEWIntegrate, in association with InfoComm International and CEDIA, serves the AV and systems integration market as the leading platform to launch new products to the market, learn about current trends, to network and do business. The show is a conduit for local and global brands to meet with buyers and distributors, while communicating new solutions to AV technicians and end users.

WHEN26-28 August 2014

WHERESydney Showground, Sydney Olympic Park

WEBSITEwww.integrate-expo.com

5,100 TOTAL VISITS

4,180 VISITORS

4,836 SQUARE METRES

129 EXHIBITORS

Show Floor Offerings/Product Categories Represented on the Show Floor (page 3)

Simple infographics or list displaying the 27 product categories (maybe with the floorplan watermarked in the background?) – you’ve got this original file as Ned designed it.

Audio Processing

Audio Systems & Acoustics

Building Management

Cabling / Connectors / Signal Management

Conferencing & Collaboration

Content Creation & Management

Control Systems

Digital Signage

Energy Management

Furniture / Racks / Cases & Mounts

Home Automation

Home Cinema

HVAC Control

Image Processing

Interactive Display

IP & Network Distribution

Large Scale Display

Lighting & Lighting Control

Media Distribution

Paging & Evacuation Systems

Presentation Systems

Rigging & Staging

Security & Access Control

Show Control

Streaming Media

Video Projection & Display

Wireless Communication

SEE EMERGING TECHNOLOGIES IN:

THE INTEGRATE BAR WAS TRANSFORMED INTO A LIVE ARCHITECTURAL CONNECTIVITY CASE STUDY, DESIGNED BY ARCHITECT MATT REYNOLDS OF POPULOUS AND SUPPORTED BY RUTLEDGE SOLUTIONS.

This environment showcased AV technologies, networks and visual displays from leading solution providers and demonstrated their practical application in spaces within the entertainment and hospitality industry.

The brief was to deliver a pop-up bar that integrates AV technology in a unique space, while lending itself as a collaborative working and networking environment, capable of supporting presentations, host informal meetings and social events.

Designed by Matt Reynolds from Populous, the concept was born from the need for a space for respite from the frenetic energy on the exhibition show floor. Overhead monitors display images to denote a sense of peace. A communal and inviting space allows visitors to stop and recharge, while networking in the collaborative meeting space.

LIVE ARCHITECTURAL CASE STUDY

RECOGNISING THE CONVERGENCE BETWEEN AV AND IT, INTEGRATE LAUNCHED THE FUTURE TREND TALKS SEMINAR SERIES IN 2014. WE WORKED WITH THREE PARTNER ASSOCIATIONS TO DEVELOP AN IN-DEPTH PROGRAM EACH DAY THAT EXPLORED KEY EMERGING TRENDS AROUND UNIFIED COMMUNICATIONS, CONVERGED BUILDING AND DIGITAL SIGNAGE TECHNOLOGY.

Three sessions ran each day, comprising a morning international keynote followed by two supplementary sessions. Over the three days, more than 1,200 sessions were booked.

In partnership with the IMCCA, the first day’s program focussed on Unified Communications Talks, and featured sessions from Dimension Data, Acano, Pexip, Samsung and more.

Day 2’s Smart Building Talks were presented in partnership with the KNX Association. Chief Technical Officer of the KNX Association, Joost Demarest delivered an engaging keynote, and participated in a panel discussion that debated world class technologies in Australian smart buildlings.

Digital Screenmedia Association were the partners for Day 3’s Digital Signage Talks, which brought to life the complete network, aiding attendees in understanding how suppliers and brands work together to create an engaging network that draws consumers in.

Following on from the success of Future Trend Talks this year, in 2015 the series will continue to be further developed.

FUTURE TREND TALKS

“ We decided to exhibit at Integrate because it is one of the best and largest shows for integrators in Australia, and we had some core products that we wanted to show to that audience, so it was a no brainer for us. Our target audience is predominantly integrators with a mix of end users, and both have been here in abundance.” Mathew Alexander Product Marketing Manager – Broadcast Business Systems, Panasonic

Suported by:

CEDIA TRAINING

CEDIA Training this year introduced a number of key elective courses, encouraging attendees to gain advanced knowledge of ways to assess and manage AV, lighting, video and network systems, increase their technical proficiency, understand profit and growth potential, and more.

INFOCOMM EDUCATION

InfoComm International brought together the leading audiovisual and information communication industry pioneers worldwide to deliver proven training sessions designed to rev up your skills and explore emerging trends to keep you competitive in the quickly evolving AV industry.

EDUCATION AT INTEGRATE

ENTERTAINMENT TECHNOLOGY TRAINING ARENA

The arena comprised seminars, hands-on workshops and live demos. Driven by current exhibitors, including Audio Products Group, Sennheiser, Jands and Crestron, the free program presented topics that are relevant to the audio and entertainment technology industry.

TECHNOLOGY FOR WORSHIP

Technology for Worship Magazine joined Integrate again in 2014 to provide educational seminars and training workshops on the latest technology and how to use it in your space. Speakers included representatives from Kramer Electronics and Production Audio Video Technology.

Suported by:

VISITOR KEY STATS 85%

of visitors discovered new products, services or suppliers

TOP REASONS TO VISIT INTEGRATE• Keep up to date with new technology• Find new products• Compare/find suppliers

62% of visitors had never attended Integrate before

2011 2012 2013 2014

2,737

3,328

3,8804,180

Growth in visitor numbers year on year6.9

HOURS

Average dwell time at the show

visitors had a high level of authority over purchasing decisions

of visitors would recommend or specify

products seen at the show

visitors were satisfied or very satisfied

with the show

88%93%90%

EXHIBITOR KEY STATS

TOP REASONS TO EXHIBIT AT INTEGRATE

90% 86% 96%of exhibitors were satisfied or very satisfied with the quality of visitors

of exhibitors were satisfied or very satisfied with the show

of exhibitors were satisfied or very satisfied with the quantity of visitors

average number of leads generated at the show

65average value of leads generated at the show

$192,000• Brand Awareness• Making New Contacts• Generate large volume of leads

“Great team , very personable, strong numbers – the stand was busy!”

Creston

2014 Exhibitor

PRODUCTS THAT VISITORS CAME TO SEE

2%

Entertainment Technology

Audio

Unified Communications Display Building Control

Residential

Systems Integration

6% 14% 14% 14% 19% 33%

“ The show has been very beneficial for me in my role to see what new products are out there, making sure I’m getting the latest products and information, and helping me make smarter decisions.” Iain Brew Multimedia Coordinator, Macquarie University

INDUSTRY BREAKDOWN OF VISITORSLive Events

& Worship

33%

Systems Integration

28%

End Users

18%

Education

8%Facilities & Building

8%

Government, Military, Healthcare

8%

“ It’s certainly the most relevant trade show in Australia for what I do, and it’s the only time of year you can come and see everything you need to see in one place.” Scott Lambert Audio Visual Support Officer, Department of Defence

JOB FUNCTIONS OF VISITORS

Core AV

43%

End Users

24%

Sales & Marketing

19%

Facilities & Building Management

5%

Education

5%

Consultants

4%

MORE THAN

SALES LEADS AT THE SHOW

EXHIBITOR KEY STATS

87% of exhibitors felt they achieved an increase in product or brand recognition at Integrate

86% of exhibitors were satisfied or very satisfied with the quantity of visitors

96% of exhibitors were satisfied or very satisfied with the quality of visitors

Over 90% of exhibitors were satisfied or very satisfied overall

MOST IMPORTANT REASONS TO EXHIBIT• Improve brand or product awareness• Making new contacts• Generating a large volume of sales leads

44NEW EXHIBITORS

42%50

OF EXHIBITORS GENERATED

OUR DEDICATED MARKETING TEAM PUTS TOGETHER A SEVEN MONTH CAMPAIGN TO ENSURE THAT YOU GET THE GREATEST REACH POSSIBLE FOR YOUR BRAND AND PRODUCTS.

MEDIA REACHDIGITAL & EMAIL MARKETINGInternal Databases 18,000+Exhibitor Databases 13,000+Media Partner Databases 78,000+Paid Online Advertising 51,000+Social Media (Impressions) 500,000+Search Engine Optimisation (Impressions) 700,000+DIRECT MAILMain Direct Mail 14,000Educational Institutions 15Exhibitor Invitations 10,000ADVERTISINGIndustry Print Media 90,000+TELEMARKETINGCalls Made 23,000Data Building Hours 150MOBILE MARKETINGSMS 7000+

MARKETING ACTIVITY SUMMARY

This year Integrate:

Reached over 78,000 people in media partner databases

23,000 telemarketing calls were made

10,000 exhibitor invitations were sent out

FEEDBACK FROM INTEGRATE

“ We’ve been very impressed with the visitors coming to the stand… it’s really hit the mark in terms of the target market. We just wouldn’t have gotten the same outreach if we didn’t do the show.” Gino Severin National Manager – Printer & ICT Channel, Ricoh

“ Integrate is the quintessential show for the AV industry… it now attracts such a broad range of the industry that it’s a great return on our investment. For us it’s THE SHOW within the industry, and it’s really broadening to encompass the end users as well as the trades themselves. We don’t exhibit at any other show.” Graham Barrett Technology Director – Australia & New Zealand, AMX

“ We’re in a business that is changing and evolving all the time, so it’s great to be able to come to an event like this and find out what’s new and keep learning.” Rob Muir General Manager, East Coast Audio Visual

Partners:

Industry Partners:

Media Partners:

Platinum: Gold: Silver:

SPONSORS AND SUPPORTERS

SOREN NORGAARD Event Manager

P: 02 9275 9234 E: snorgaard@divcom.net.au

DANIEL MCMAHON Event Sales Manager

P: 02 9275 9210 E: dmcmahon@divcom.net.au

HAYLEY DRINAN Event Sales Executive

P: 02 9275 9233 E: hdrinan@divcom.net.au

JUSTINE FRKOVIC Event Co-ordinator

P: 02 9275 9207 E: jfrkovic@divcom.net.au

LISA MEEHAN Operations Manager

P: 03 9261 4632 E: lmeehan@divcom.net.au

STEPHANIE BLEAKLEY Marketing Manager

P: 03 9261 4513 E: sbleakley@divcom.net.au

CONTACT THE TEAM

BE PART OF INTEGRATE 2015 AS WE MOVE TO MELBOURNE25-27 AUGUST 2015MELBOURNE CONVENTION & EXHIBITION CENTRE