Integrated Advertising Campaigns

Integrated Advertising CampaignsADV 425Where does great advertising come from?

A very strong idea of what you want to accomplishAn advertising-based marketing plan

Chinese proverbWalking ten thousand miles is better than reading ten thousand booksReal World?IdealisticAvery RealisticRothenbergStereotypicalBeaumontYou will live in all three!

Starting PointsTarget Audience KnowledgeWorking ProceduresWriting StyleGraphics-Computer SkillsThe Outline (Start with Avery)Bands of Brothers (and sisters)Less this

More this

Planning PointsGroups can fire people (unanimously)That person works on their own (or gets another group to hire themgood luck)AccountabilityOnce the Situation Analysis is done, make people accountable for specific tasksWhen everyone is responsible, no one is responsibleRASCI (or RSI)Situation?