Disruption Technology, innovation & ecology will continue to disrupt business survival, sustenance and growth C-Suite Priority Future-proofing the brand and being profitable Challenge Teams are time-poor and resource crunched especially in MSMEs Problem Organizational ability and bandwidth to orchestrate growth initiatives Siloed Partners Consulting firms don’t execute. Agencies don’t do business strategy The Need Integrated Strategy & Execution services with deep understanding of technology 1 2 6 4 3 5
Transcript
Disruption
Technology, innovation & ecology
will continue to disrupt business
survival, sustenance and growth
C-Suite Priority
Future-proofing the brand and being
profitable
Challenge
Teams are time-poor and
resource crunched especially in MSMEs
Problem
Organizational ability and bandwidth to orchestrate growth
initiatives Siloed Partners
Consulting firms don’t execute. Agencies don’t do business
strategyThe Need
Integrated Strategy & Execution services with deep understanding of
technology
1
2
6
4
3 5
Integrated Business Growth Solutions
Purpose
To help our clients solve their biggestgrowth challenges and to build a greatfirm for ourselves that attracts, develops &retains exceptional people
We are driven by Integrity, Accountability& Diversity. We believe that success isabout mutual prosperity and that we willbe prosperous if we help our clients solvetheir biggest growth challenges
Values
Our Purpose & our values inspire who wehire and how we work with our clients andpartners
Behaviour
Business & brand consulting
firm with multi-platform execution abilities across India,
SEA and EMEA
We don’t ask for briefs. We ask for
your biggest growth challenges
We work with the C-Suite as their
extended business and marketing
arm
Why you should call us
Amazon, Ola, Food Panda, Acko, Truly
Madly, Google, Proven track record with start-ups and
tech companies
Founders have a proven track record of success
Team of deep domain
specialists across India, SEA &
EMEA
We are outcome focused and not output focused. Fee is tied into
outcomes
Integrated organizational structure with bespoke teams
Leadership
Prashanth ChallapalliManaging Partner
Prashanth has an analog heart & a digital soul. He is a multi-award winning brand strategist, a very successful P&L leader across two start-ups in the digital communications space and a proven team builder. He loves Single Malts, Beer and Books.
His career spans over 22 years across space selling, advertising, entertainment marketing & digital communications.
Career Highlights
COO - Leo Burnett Orchard
Chief Integration Officer, South Asia – Publicis Communications
EVP & Digital Head – iContract (Contract Advertising)
Co-founder & COO – Jack in the Box Worldwide
Brands Handled
Google I Pepsi I Dettol I Durex I Puma I Redbull I Amazon I Ola Cabs I L’Oreal I Sony Music I IKEA I Lakmé I Pepsodent I Fair & Lovely I Microsoft I Marico I Louis Philippe I Hotstar I Budweiser I Jack Jones I Garnier
Kalyan believes that one should "be selfish with complexity & magnanimous with simplicity”. Especially when it comes to the craft of strategy and brand building.
Over 18+ years of work experience across India & ASEAN and across the advertising agency & client side, Kalyan started Wolfzhowl 7 years ago in order to create a media-agnostic, bespoke brand strategy firm that engineers the brand by instigating behavior change both internally and externally.
Career Highlights
Regional Planning Director, ASEAN - Leo Burnett
National Planning Head – TBWA India
Planning Head, Bombay – Contract Advertising
Consumer Planning Lead – Diageo India
Brands Handled
Chevrolet I Nissan I Blackberry I Cadbury I Smirnoff I HSBC I VISA I Standard Chartered I P&G I Tata Indicom I Dutch Lady I Johnny Walker I Captain Morgan I Asian Paints I Shoppers Stop I Henkel I MSIG I Marico
Kalyan Ram ChallapalliManaging Partner
Chandrabhan believes ”A Brand is nothing but tight distribution of outcomes delivered each & every time, everywhere. It must allow a business to charge a premium & price rise, bare minimum in line with inflation”.
Over 21 years of work experience across India & Singapore across 14 industries ranging from Male grooming, Oral care, Consumer electronics, Water purification, consumer lighting, Mobile Telephony, Luggage, Sports teams, Lubricants & Cement. Also founded ‘Blue Cow’ in order to solve issues of single use plastic
Career Highlights
Turned around 4 businesses and Launched 7 brands & 13 categories
Philips I Oral B I Alfa I Aristocrat I Kings XI Punjab I Chennai Super Kings I India Cements I Gulf Oil I Vardaan I Captain Morgan I Birla Shakti Cement I Gillette I Silvol India Ltd I Neelware I Theth Banarasi I Cakery I
ChandrabhanManaging Partner
Ambar Chakravarty is an award-winning Creative Director and Filmmaker with over 20 years of experience across the best agencies in India.
In 2018 he forayed into digital video content creation with the launch of Addict Studios India and its cross-platform entertainment channel Gorilla Shorts
Ambar is also a filmmaker and directs ad films, short films, web series and hopefully soon, feature films. When he’s not making films or talking brands, you’d most likely find him in some remote part of the world with his wife and dog
Brands Handled
Lenovo I Times of India I Coke I Vicks I Oral B I MaricoIReliance Brands I UB (Diageo) I AirTel I HDFC I Barclays Bank Maruti I HM I Tata Indico I Radio Mirchi
Career Highlights
Director and Creative Head - Addict Studios IndiaCo-Founder – Atomic Ads BrandCommExecutive Creative Director - Publicis AmbienceCreative Director - McCann Erickson
Ambar ChakravartyHead of Content
Nolita Lobo - Mutschlechner is our EMEA Brand Marketing and Strategy consultant based out of Salzburg, Austria. Having successfully headed PUMA Marketing EEMEA for over a decade, she has now started her own consulting company, Süd which has execution partners in digital and production across EMEA.
Nolita has worked on strategy, implementation and execution of several successful campaigns from grassroots programs in Europe, Africa and India to activations around the world cup in Russia and PUMA Trac in the process of establishing memorable franchises and marketing platforms for the brand.
She swapped the bustling city of Bangalore for the town where the ‘hills are alive with the sound of music’ and loves exploring new cultures, food and languages.
Career Highlights
Regional Marketing Director- PUMA Group
Experiential and Digital Marketing – PUMA Group
Head of Marketing – PUMA India
Nolita Lobo-MutschlechnerMarketing & Brand StrategyEurope, Middle-East & Africa
Marc comes with academics in core finance from Xavier’s & University of Newcastle and with a professional background in Investment Banking & deep tech.
He’s been an integral part of tech/non-tech businesses and helped scale them through the right use of technology. He constantly talks about the potential of tech and what it could do to transform business
Outside work you’ll always find Marc talking about road trips and planning the next long-haul
Career Highlights
SupportHives Tech – Co-founder & Business Head
dBug.tech – Co-founder & Strategy Head
Influnite – Tech Partner
Advisory Board
BridgEd Global I Zillian Consulting I Upcellent Training
Marc ChaudharyHead of Technology
Our Approach
Goal setting and problem identification areat the core of our consulting approach togrowth solutions
We help you identify the problems,articulate barriers to growth and set goalsacross business, marketing andengagement challenges
We translate these goals into action-oriented plans using our business strategy,consumer strategy, consumer engagementand technology solutions service suites
Engagement Goal
• Translate marketing goals to communication strategies
• Identifying metrics to track• Creating execution frameworks
We are a business growth partnerfor C-Suite executives thatintegrates the power of economic,consumer and cultural insights withhuman intelligence & technologyto create and implement bespokegrowth solutions
EnvironmentAnalysis
ProductStrategy
Sales & Distribution
Strategy
Marketing Strategy & Operations
Resource Planning & Allocation
We help the C-suite innovate &create a strategic vision for thebusiness, whether you are a start-upor a mid-size company
From financial planning toidentifying product lines, setting upthe right distribution channels,manufacturing & logistics tomarketing strategy and operationsplanning, we help you map asustainable business growth strategyand also implement it
Business Strategy
Traditional research practices arenot the answer to unlocking thebehaviour codes of today’s digitalfirst consumer
We use data, listening & our own IPresearch tools to unlock powerfulcultural and consumer insights thatcan power your brand strategy andcommunications
Our IP frame-works help us cut outthe noise and focus on what reallymatters to your consumers helpingus gain deep behavioural codes
Data & Analytics
Research& Insights
Brand &Comms Planning
Consumer Strategy
SocialMedia
IntegratedCampaigns
Content Strategy
& Production
Media& SEO
Influence& Advocacy
Performance
How do you translate your marketing strategyinto consumer communication withoutsacrificing human empathy for marketingefficiency?
We can help you create integrated, multi-platform consumer campaigns that deliver onyour marketing goals
We don’t come up with campaigns and thenfigure how to evaluate them. Our choice ofcreative, execution platforms and mediadistribution originate from the marketing goal
Call us to know more about our proprietarymarketing communications framework andhow it can help you create highly effectivecampaigns
Marketing Communications
Web & EmailHosting
ServerManagement
Web TrafficManagement
Web AppDevelopment
E-Comm Platform
Development
Mobile AppDevelopment
Compliance& Security
Cloud &Network
Infrastructure
Technology is a strategic business investmentand not just an execution enabler. Ourconsulting approach to technologyimplementation helps you identify whatworks for your business needs.
We don’t just build websites, we do securityand compliance audits and solutions. Ourserver management and debugging servicescombined with our powerful web trafficmanagement skills can help you score onGoogle and Alexa rankings
We develop Mobile and Web apps as part ofour SaaS and PaaS service suite as well asconsult and implement cloud and networkinfrastructure and web & email hosting
Technology Services
Thinking & Doing
You can access our deep expertise across our servicesuites for modular projects or engage our integratedservices to create and build powerful & sustainablebusiness growth engines
That is why we have created a truly uniqueoperational structure made up of domain specialistspartnered with experienced integration architects
Integration Architects
Fina
ncia
l Ana
lyst
s
Bra
nd M
ark
eter
s
Econ
omist
s
Da
ta A
naly
sts
Bra
nd &
Com
mu
nica
tion
Pla
nner
s
Con
sum
er R
esea
rche
rs
Des
igne
rs &
Cop
y-w
rite
rs
Med
ia &
Influ
ence
Pla
nner
s
Inte
gra
ted
Pro
du
cers
UX
/ U
I Des
igne
rs
Fron
t &
Ba
ck-e
nd D
evel
oper
s
Syst
ems A
rchi
tect
s
Business Strategy Consumer Strategy Marketing Comms Technology Solutions
