Date post: | 20-Mar-2017 |
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Integrated Communications Summer Internship 2016
By: Heather Ellis and Jennie Kramer
Agenda● YouTube Analysis
● Content Development
Rust-Oleum YouTube Channel Analysis● Purpose● Process
○ Comparing Competitors ○ Tableau and Google AdWords
● End Result○ Proposing New Channel Design○ Recategorizing Content on Page
Succulent Photo Shoot● Oversaw and Directed Photo Shoot● The Process
○ Researched Content Needs○ Collaborated With Team and Studio○ Produced Content
● The Results
Agenda ● Rust-Oleum Golf Championship
● Haven
● Public Relations
Rust-Oleum Golf Championship● June 6th- 12th● Ivanhoe Club● 50 players from the Web.com tour● Draw Party
○ Centerpieces○ Set-up
Haven● Atlanta, Georgia ● August 5th-7th● Conference of 400 pro-bloggers for a
3-day event
Blog Partnership
Public relations ● Brand Journalism
○ RO press room
● Tagging○ News Exposure
● Bloggers○ Blog Cards
How We “Integrated” Together● Website and Competitor Analysis
○ Data Analysis ○ Campaign Analysis
How We “Integrated” Together● Silver Lining Digital
○ Varathane Wood Stain■ Barn Red and Carbon Gray■ Triple Thick Polyurethane
○ Small Project Paints ■ Dry Erase■ 2X Ultra Cover Primer■ Stops Rust Metallic Gold
Thank You For An Amazing Summer!