Best Digital Marketing training Institute in Mumbai Offering

Integrated Digital Marketing Course

WHAT IS SEO?

• Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

• There are various benefits of Search Engine such as increased traffic , cost effective as compared to PPC, better ROI ( return on investment),increased site usability, Increases brand awareness. Our experienced Industry trainers of SEO would help you understand these SEO Concepts.

SEO Course SyllabusOn Page Optimization Off Page Optimization• Keywords optimization • Internal linking• Meta tag creation• Top SEO tools – what is link juice Proper

url structures• Sitemap creation and submission• Optimized titles and descriptions• User friendly navigation (breadcrumbs)• Text formatting (use of h1,h2,bold etc)• Fast loading pages• What is difference between keywords

stuffing &• keywords placements• Image optimization (image size, proper

image names, use of alt tag)• Top quality fresh content (this is always

the most important SEO factor)• Content optimization & planning

understanding your audience as per content planning

• Link Building• Social Media Facebook , Twitter , Linkedin

, etc• Social bookmarking• Content• Article Submission• Video Submission• Blog posting• Directory Submission• Photo sharing• Business Profiles• Forum Posting• Classified Ad Submission• Press Release• RSS submission

IMPORTANCE  OF SEO• The search engine optimization is a tool that takes time to come into effect and

hence proper SEO strategies should be implemented. It is important to have patience to give your website the required exposure.

• SEO helps to reach the audience from all over the world whether your business is merely online or needs an online set up. SEO helps to improve the search engine rankings of any website. This happens because search engine takes all the data from these social media websites and bases their rankings accordingly.

• SEO help you to know about the various techniques and marketing tactics in order to market the product and service online by finding the appropriate keywords. In this competitive industry updating the content on regular basis is important to create an unique identity for your website

Freelancers Academy helping students Learn and Earn

Freelancers Academy helping students Learn and Earn

• Freelancers Academy is not your usual SEO training institute. We at Freelancers Academy help students get exposure to live projects.• We also ensure our students can get freelancing opportunities in

module that they are most comfortable in.• Today Freelancing is a multi billion dollar industry. It is estimated

that by 2020 nearly 40 percent of the population would be freelancing.

What is SMO ?• Social media optimization (SMO) is the use of a number

of social media channels and communities to generate publicity to increase the awareness of a product, brand or event.

• Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, Google Plus , blogging and video and sites like Youtube , Vimeo , etc. Image sites like Instagram , Pinterest .

• In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites

• Social media marketing is the process of gaining website traffic or attention through social media sites

SMO Course SyllabusDIVE-IN TO MAIN SMO TOOLS

MEASURING SOCIAL MEDIA OPTIMIZATION & ONLINE REPUTATION MANAGEMENT

SOCIAL MEDIA OPTIMIZATION : HISTORY, BENEFITS AND POTENTIAL

Twitter :- Twitter Set-up and usage TipsInfluencers Who are they? How to find them ?How to use them to benefit your brand

LinkedIn:- Tips and Guides , Review of profiles , Linked Marketing

Pinterest:- Visual social media and bookmarking Set-up and management

Facebook:- Creating groups and pages , How to create Ads on FacebookTips and Guides – Post, Paid Promotion, Ads ,Contests

Google+ :-How to Set-up and use, Company profile

YouTube :- Setting up a channel , Managing content

• Corporate blogging• How to measure the

effectiveness of activity on social media

• Profiling Online reputation management activities

• Measuring ROI ( Return On Investment )

• Introduction to Social Media

• What is Social Media? How Social Media was developed

• Creating content & managing content programs

• Why is word-of-mouth and PR more powerful than ‘advertising’.

• How social media is different from other form of internet marketing.

• What is viral marketing and it’s important Understanding the edge rank.

What are benefits of SMO

1.Build brand awareness2.Build customer relationships3.Bring more qualified traffic to your website4.Perform hyper targeting5.Sell more services and products6.Builds credibility and trust online7.Its cost effective compared to other mediums

SMO Course Objective?

After completion of the SMO course you would be able to do the following things :-

1.Deep understanding of Social Media2.How to successfully implement the strategies for your business.3.Depending on the nature of business which strategy to implement4.SMO hacks and shortcuts .5.Analysing report and improving the web presence6.How to pitch to clients and covert them7.Reports to be sent to the clients.

Why choose FA for Social Media Optimization Training?

• We are one of the best Institutes providing Social Media training in Navi Mumbai (Vashi). We ensure we get the best Industry professionals to train our students for our Social Media Course.

• We also ensure that students get exposure to live projects and dashboards that we work for so that they get a better understanding of Social media. Our course syllabus is constantly updated making it relevant.

Freelancers Academy helping students Learn and Earn

Freelancers Academy helping students Learn and Earn

• Freelancers Academy is not your usual SEO training institute. We at Freelancers Academy help students get exposure to live projects.• We also ensure our students can get freelancing opportunities in

module that they are most comfortable in.• Today Freelancing is a multi billion dollar industry. It is estimated

that by 2020 nearly 40 percent of the population would be freelancing.

What is SEM ?

• Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

• SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

SEM COURSE SYLLABUS• Basics of Paid Search• In which scenarios is Paid Search used.• Basics of Targeting.• Setting up google adwords Account.• Understanding adwords account structure• Optimizing the Adwords Account• Understand adwords algorithm• What is quality score• Why quality score is important • What is CTR ? Why CTR is important ?• How to allocate budgets between Search and

content Understanding the Bids Understanding Types of keywords (Broad, Phrases, Exact, Negative Etc).

• How do you track campaign performance and optimize the campaign Tracking Conversion/Performance Creating Display Campaign – Types of display campaign 

• Understanding Ads Placements • Creating different ad group• Using Display planner tools • Creating Text ads• Creating ads• Difference Search & Display campaign settings• Basics of Google Adwords• Types Of campaign (Search & Display)• Difference between Search & Display – Campaign,• Ad Group, Ads, Keywords Etc – Landing Pages• Keyword research and Campaign Structure• How to do comprehensive keyword research,• Keyword match types and Making a tight campaign

structure

What are the benefits of PPC

You pay only when interested person clicks2.PPC enables better targeting of customers3.You can choose and control budget4.PPC would drive more traffic to your site5.Unlike SEO, PPC can show instant results6.You can remarket to the customer who has shown interest7.You can target customers on other social media platforms

PPC Course Objective?

• After completion of the PPC course you would be able to do the following1.Deep understanding of PPC2.How to successfully implement the strategies for your PPC Campaign.3.How to minimize your ppc budget4.PPC hacks and shortcuts5.Analysing report and improving your PPC Campaign6.How to pitch to clients and convert them7.Reports to be sent to the clients.

Why FA institute for PPC Course

• FA believes that if you want to be the best at something you have to be trained by the best. We ensure that we get the best of industry trainers to conduct our PPC course.

• We also stress on providing live project implementation experience so that students can first learn and then start earning immediately. We integrate the latest trends in PPC at our institute.

• This passion for providing quality education has made us the best PPC institute in Navi Mumbai (Vashi).

What is Wordpress ?• Today is the epoch of sharing thoughts, emotions and feeling with friends, relatives and

even strangers. In earlier times people wanted to keep their lives and thoughts private and confidential.

• They preferred their lives being closed books unknown and hidden from everyone. But today world is evolving. People are comfortable opening up their inner most feelings and emotions in front of everyone.

• The rise in number of networking sites and forums are example of this. A new platform called blogs has taken the market by storm. A blog is a personalised space which is your own and you can design and utilise it as per your requirement.

• WordPress is one such websites which allows people to start their own blogs on anything and everything.

• WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. Features include a plugin architecture and a template system.

WORDPRESS COURSE SYLLABUS• Understand the foundations of a WordPress-

based website

• Understand the basics of the WordPress User Interface

• Find and use WordPress Plugins

• Work with WordPress Themes

• Understand WordPress Content Management

• Use WordPress Search Engine Optimization (SEO)

• Manage Multimedia with WordPress

• Troubleshoot Common WordPress Problems

• All About Themes

• Finding and Using Plugins

• Maintaining WordPress

• Creating and Managing Content with WordPress

• Organizing the Content on Your Blog

• How WordPress.com Is Different Than WordPress.org

• Configuring WordPress to Work Its Best

• Getting Around WordPress

• Monetizing Wordpress using Adsense

Significance of WordPress

• WordPress was first introduced in 2003 by a bunch of personnel providing a podium for writers to share their work. Within a period of little more than a decade, this space is being used by hundreds of people throughout the world.

• This platform is an open source and is free for anyone who is interested to work on it. There are numerous tools and techniques inbuilt to personalise, beautiful and enhance the blog. There are no restrictions of what should be included and what not.

• You can form a blog for beauty, pet care, science and technology or any other topic which you feel is significant and of public interest. If accepted by public, your blog may even help you earn money, a lot of money indeed.

• Every person cannot write down a book or can get a chance to write a column in newspaper or magazines. Blog helps people to share their thoughts and brings likeminded people together.

• Blogs also is used for social causes and bringing about awareness on number of topics. It is aptly said that “Pen is mightier than sword” and blog is the pen for the new generation of writers and authors.

Advantages of Wordpress • Some of the advantages provided by WordPress include:

• Simplicity• Flexibility• Easy to publish work• Search engine optimisation• Easy installation and upgrades• Multilingual• Freedom of expression• User management and many more.

• Due to these features WordPress is producing 61.8 million new posts and 55.4 million new comments and is read by 409 million people per month (as per WordPress statistics) making it one of the top blogging site.

Learning WordPress at home?• Freelancer Academy guides the people working in WordPress in a proper

direction.

• Every website has its own set of plugins, themes and operation mechanism. Any newcomer may face difficultly in working in online forums.

• Freelancer Academy helps the newcomers to understand the working processes with relevant course material, demo classes and consultancy. In certain cases assistance to get work can also be provided.

• The faculty are friendly and understand the points where a person needs help.

• This initiative has enabled number of people to work effectively in WordPress environment without facing any adverse situation

• Google Analytics is a free web analytics service which is available to anyone having a Google account like Gmail, Google plus profile etc.

• It tracks and reports various factors of the website like website traffic, bounce rate, conversion rate etc.

• The analytics tools are used for search engine optimization (SEO) and marketing purposes.

GOOGLE ANALYTICS COURSE SYLLABUS• Introduction to Analytics

How Google Analytics worksHow to set up analytics accountHow to set up goals – Understanding Google AnalyticsAccount structure –

Importance of the website analytics function & various analytic tools

• Analysing Google Analytics Reports

Analysing and interpreting essential website dataHow to Analyse and understand different marketing campaignsRecommending Website optimization actionsHow to view customize reportsMonitoring Traffic behaviourTaking corrective action if required

Why Google Analytics is important?• Your digital marketing efforts are effective only as long as you receive appropriate analytical

insights from your activities online. Hence, Our Google analytics training course enables students to obtain such valuable analytical insights to evaluate all their digital marketing activities.

• This helps a student to decide whether his online activities are proving fruitful to him or not. Our Google Analytics course guides students to decide on factors which are eating into their money but not providing the expected result. There will be many students who would want to become Web analytics Experts of Top Digital Marketing Companies.

• For this you need to understand the most important & appropriate metrics of web analytics & utilize them to improve all your digital activities. Hence, this course is the perfect solution giving you all the practical knowledge by our professional Web analytics professors who work in some of the reputed digital marketing companies in India.

• We explain how to get actionable insights from the traffic to your site, which you can use to improve design of your website and optimize your traffic. You will then be in a position to identify areas that require improvement and measure the impact of changes implemented.

What is Mobile application development • Mobile application development is a term used to

denote the act or process by which application software is developed for handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones.

• These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an "application-like" experience within a Web browser.

For Whom Android App Development is for?• Our Advance Android App Development Program enables a person to

understand the process of Android App Development in detail. After the course, you will be able to actually create and develop applications professionally.

• The course is structured in such a way that you will learn all the fundamentals about android app development and be able to develop android apps. There will be many freelancers & other students who want to become experts in Android app development and earn good money.

• Hence, this course is apt for all such enthusiastic freelancers & other students. Our professional faculty will demonstrate useful practical sessions & provide all the knowledge for you to understand & harness the career opportunities in android app development effectively.

EMAIL MARKETING• Our Email Marketing Training Course enables students to understand in

detail the process of Email Marketing. After the course freelancers & other students will understand that Email Marketing is now considered one of the most effective methods of marketing.

• We will teach you to use email marketing with the help of powerful tools & use it in an optimum way. You will understand how to write, time & test campaigns as well as gain an insight into data protection considerations.

• There will be many freelancers & other students who would want to become experts in email marketing so that they can earn good money. Hence, this course is apt for all such enthusiastic freelancers & other students.

• Our professional faculty will demonstrate useful practical sessions & provide all the knowledge for you to understand & harness the career opportunities in email marketing effectively

EMAIL MARKETING COURSE SYLLABUS• What am I going to get from this course?• Over 29 lectures and 3.5 hours of content!• Plan & Create Effective Email Marketing• Engage Prospects Better• Understand How People Read Emails• Improve your Marketing Results• Integrate Email Marketing with your General Strategy• What is the target audience?• Internet Marketers• Professional Marketers• Business Owners• CMO’s and Marketing Managers• Marketing Consultants

Online Reputation management also known as ORM is the practice of monitoring the reputation of an individual or brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems

ONLINE REPUTATION MANAGEMENT COURSE SYLLABUS

• Learn about complete analysing of client’s business.

• How to list their online business requisites in the form of keywords.

• How to track varied malicious entries.

• Learn about using social media to form online reputation.

• How to stop a maltreat conversation to form a major agenda on the internet.

• How to form favourable communities in varied social media.

• How to maintain top ranking of favourable comments and positive reviews in contrary to negative ones.