“We must ensure that the global market is embedded

in broadly shared values and practices that reflect

global social needs, and that all the world's people

share the benefits of globalization.”

- Kofi Annan

Effect on

GlobalizationAdjust the communications mix from

country to country to avoid legal and

ethical problems.

Sales promotion techniques that involve

contests and give a ways are regulated

quite differently in various countries.

o

o

o Foreign Trade

Comparative advantage has always been a

factor even in the old times. While trade

originated in the times of early kingdoms,

it has been institutionalized due to

globalization.

the END