Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPO...Sreedhar Madhavaram; Vishag Badrinarayanan; Robert E McDonaldJournal of Advertising; Winter 2005; 34, 4; ABI/INFORM Globalpg. 69
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![research.dusit.ac.thresearch.dusit.ac.th/new/upload/file/012c21759e9c67a2a678d0cf8d... · The IMC Strategy to Build Brand Image Among Commercial Banks of Thai ... BMW, Amex Ll]umu](https://static.documents.pub/doc/80x56/5b0313257f8b9a3c378ba9eb/imc-strategy-to-build-brand-image-among-commercial-banks-of-thai-bmw-amex-llumu.jpg)
![[Brand] IMC to build brand equity](https://static.documents.pub/doc/80x56/5590c8a91a28ab9a458b45cc/brand-imc-to-build-brand-equity.jpg)
