LSBE Entrepreneurship and Innovation Conference

Integrated Marketing

UMDWhy would they come?● Alumni draw

● Network

● Passport credit

● Job!

● College entrepreneurship success

● Local craft breweries

● Different speakers appeal to different students

Non-UMD Why would they come?● Network

● Spend a day at UMD

● Job!

● College entrepreneurship success

● Local craft breweries

Primary Target Market: Students

Target Market: UMD Faculty and Staff

Why would they come?● Become a part of something

● Educational for themselves

● Support students

● Networking

● Free guest lecture

Target Market: Business Professionals/Owners

Why would they come?● Career Opportunities

● Professional Development

● Access to students

● Chance to hear speakers from out of town

● Educational

Integrated Marketing: Public Relations

● Press Releaseso Pitching stories about The Conferenceo Local TV: KBJR NBC 6, KQDS Fox 21, WDIO ABC 10o Print Media: Duluth News Tribune, Business North, Duluth Chamber

Newslettero Radio: KUMD, KTCO Country Music, KDWZ Top Hits

● Email Blastso CED, NRRI, Alumni Association, Tracey Bolen, Department Heads,

Individual Faculty, Advisors, Northforce, Duluth Chamber The only one that is paid for is Duluth Chamber

Rough example of Print Ad

- Splash Page

Digital Media

Website

Social Media

Topics: ● Speaker line-up

● Registration and Parking Information

● Promote Speaker Blogs and Websites

● Sponsorship Information

● Conference Content

● Showcase Student Conference Team

● Student Entrepreneurs

● LSBE Entrepreneurship Program Information

Frequency: ● May and June: 1-2 posts/week

● July : 2-3 posts/week

● August : 1-2 posts/day

● September : 2-3 posts/day

Video- 1 - 1:30 minute

commercial

- Create Awareness

- Media Hub film and edit

Script: 1. Shawna - Overview

2. Student - Student Run

3. Student - Keynotes

4. Dean - LSBE Entrepreneurship

Other Promotional Vehicles (on campus)

● Table Tents

● Posters

● Sidewalk Chalk

● SWAG

Other Promotional Vehicles (with food)

● Grilled Cheese Fundraiser

● Jonny Pops Fundraiser

● Root Beer Floats

Program:

Timeline

Thank You!