WHAT’S INSIDE: Page 2. Editorial Mission, Content and Team Page 3. Industry Reach, Readership and Engagement Page 4. ProvisionerOnline.com and Provisioner Mobile Page 5. eNewsletters and Digital Edition Page 6. Independent Processor Magazine and Editorial Calendar Page 8. The National Provisioner Editorial Calendar Page 10. Lead Generation Programs, Trade Show Promotional Programs Page 11. Ad Specs and Pricing Page 12. Contacts SERVING SMALL AND MIDSIZE MEAT, POULTRY, AND GAME PROCESSORS INDEPENDENT P RO CESSOR 2015 INTEGRATED MEDIA PLANNING GUIDE PROVISIONER MOBILE INCLUDES:
Transcript
WHAT’S INSIDE:Page 2. Editorial Mission, Content and TeamPage 3. Industry Reach, Readership
and EngagementPage 4. ProvisionerOnline.com and
Provisioner MobilePage 5. eNewsletters and Digital Edition
Page 6. Independent Processor Magazine and Editorial Calendar
Page 8. The National Provisioner Editorial CalendarPage 10. Lead Generation Programs, Trade Show Promotional ProgramsPage 11. Ad Specs and PricingPage 12. Contacts
SERVING SMALL AND MIDS IZE MEAT, POULTRY, AND GAME PROCESSORS
I N D E P E N D E N T
PROCESSOR
2015INTEGRATED MEDIAPLANNING GUIDE
PROVISIONER MOBILE
INCLUDES:
2 WWW.PROVISIONERONLINE.COM | 2015 INTEGRATED MEDIA PLANNER
EDITORIAL MISSION
Providing the Greatest Impact and Demonstrable Return on Investment for your Advertising Message
The National Provisioner has the largest circulation of proces-
sors, (against Meatingplace and Meat&Poultry) especially
among Corporate/Sr. Management, Plant Ops/Engineering
and R&D, QA/QC*. We capture their attention through industry
experts who deliver key insights to processing professionals
from the corner office to the plant floor. These key insights
come through unique stories of processors, products and
people that are leading innovation in the meat & poultry
processing industry.
Processor EngagementEvery month, in print and online, The National Provisioner covers:
• Food Safety
• Processing Technology
• Packaging Technology
• Ingredients & Formulations
• Tech Showcase (New Products)
• Regulations & Legislation
• Annual Reports on: Sausage, Bacon, Burgers, Deli and Poultry
• Annual Industry Research: Consumer Trends, Top 100
• Processors, Economic Outlook, The State of Industry
The Experts Telling Those Stories
Sam Gazdziak Editor
Gazdziak helped launch Independent Processor magazine in 2008 as its editor-in-chief, and he specializes in reporting
on small and mid-sized processors whose business needs include a range of information from succession planning to acquisitions as well as food safety in the ever more complex regulatory environment.
Andy HanacekEditor-in-ChiefHanacek visits the largest and most success-ful and innovative processors in the country, reporting on protein-processing challenges
in exclusive, one-on-one tours of facilities and interviews with some of the most respected executives in the business.
Joe Cordray Iowa State University
H. Russell Cross Texas A&M
Dennis Johnson Olsson Frank Weeda Terman Bode Matz PC
John E. Johnson Epsilon Industries
John Vatri Cardinal Meat Specialists Ltd
Kurt Vogel University of Wisconsin - River Falls
Shawn Stevens Consultant
Suzanne Strassburger Strassburger Meats
Dan Emery Meaningful Solutions
Leigh Ann Johnston Tyson Foods
Steve Valesko Butterball LLC
Phillip Slater Consultant
Gregory Bloom “ The Beef Pro”
Lynn Knipe Ohio State University
CONTENT & TEAM
The National Provisioner provides relevant, accurate and up-to-date information about the leading trends and processes in the meat and poultry industries. I value their perspective and view them as a trusted source for industry news.
- Bryan Dedrickson, Plant Manager, OSI Group
The National Provisioner offers me great industry insight on the latest trends in safety, sustainability and new products, and I also use it to keep tabs on all the latest industry seminars. For me, it's all-inclusive. I particularly love the processor profiles and special reports, as they are very informative and timely.
- Dave Funk, Senior Vice President of Sales & Marketing, Land O'Frost
*June 2014 BPA Brand Report The National Provisioner TQ 25,500 (19,106 print + 6,394 digital) compared to June 2014 BPA Brand Report Meat & Poultry TQ 25,817 (20,342 print + 5,475 digital) and Dec 2013 BPA Brand Report Meatingplace TQ 30,006 (25,005 print + 5,001 digital)
The industry’s largest, most respected and experienced editorial team
2015 INTEGRATED MEDIA PLANNER | WWW.PROVISIONERONLINE.COM 3
Each Industry Magazine Claims #1 in Readership, but The National Provisioner has the largest circulation to key processing decision makers of any trade magazine serving the meat/poultry processing industry.
1 Source: Litchfield Research independent study in June 2014.2 June 2014 BPA Brand Report The National Provisoner TQ 25,500 (19,106 print + 6,394 digital) compared to June
3 NP includes Corporate Management & Administration; M&P includes Senior Management/General Management/Management; MP includes Senior Management.4 June 2013 Reader Preference/Profile
Sought out more information via an internet search
Saved for future reference
Visited advertiser’s website
Passed along the magazine to someone else
Discussed with someone else
Requested additional information directly from
advertiser
Investigated competitive offerings
Purchased products or services advertised
Recommended the purchase of products or
services advertised
59%
56%
53%
52%
44%
27%
25%
15%
14%
Actions Taken After Viewing Advertising4
READERSHIP AND ENGAGEMENT
INDUSTRY REACH
Magazine
# of Processing/ Further Processing Subscribers
% Process/ Further Processing of Total Circulation
Corporate, Senior, General Management3
Plant Management, Operations & E ngineering4
R & D, QA/AC5
Marketing & Sales Purchasing Other
The National Provisioner 22,652 88.8% 9,971 8,274 2,806 1,091 510 0
Reaching Key Decision Makers from the Corner office to the Plant Floor2
The National Provisioner’s Subscribers by Title
45.1%35.5%
11.8%
2.4% - Purchasing
Executive Management
Plant Man/Ops/Engr
R&D, QA and QC
Drive more traffic to your Web site with a PRINT ad in The
National Provisioner
#1 in Readership1
Which of the following industry publications provides the most useful information for your business?
Which of the following industry publications do you read regularly?
The National Provisioner 60%
Meatingplace 25%
Meat&Poultry 14%
The National Provisioner 85%
Meatingplace 48%
Meat&Poultry 49%
If all three meat processing magazines reached your desk at the same time, which one would you read first?
The National Provisioner 67%
Meatingplace 21%
Meat&Poultry 13%
4 WWW.PROVISIONERONLINE.COM | 2015 INTEGRATED MEDIA PLANNER
Provisioner MobileAvailable advertising sponsorships with Provisioner Mobile include exclusive content, imbedded 320 x 50 banner and 320 x 480 interstitial on a smart phone and an imbedded 728 x 90 banner and 768 x 1024 interstitial on a tablet. These ads are presented when users enter the Provisioner Mobile App and when they navigate between articles.
With on-the-go readers in mind, The National Provisioner launches official mobile appProvisioner Mobile is available for free on iTunes for processors using iOS- and free on Google Play for Android based phones and tablets. Now it’s easier to access The National Provisioner and Independent Processor content.
ProvisionerOnline.com offers a variety of advertising opportunities to extend your promotional messages. Growing website traffic shows that more processing professionals turn to us online for industry information.
Growing Demand for ProvisionerOnline.com Content Since we started auditing our website, from June 2012 to July
2014, monthly unique browsers and page impressions have
grown significantly:
June 2012 July 20140
10000
20000
30000
40000
average monthly unique browsers
page impressions
276% increase in unique browsers!*
Video: ProvisionerTVSix out of ten processing executives use online videos to view supplier product demonstrations.
ProvisionerTV offers you the ideal platform to reach executives. We also showcase interviews of leading processing executives and industry newsmakers.
PodcastsAll our podcasts are available for free on ProvisionerOnline.com and on the iTunes Store. Exclusive monthly “Brought to you by…” sponsorships extend your advertising reach and align your com-pany with some of the biggest names in protein processing.
Ad appears at bottom of every page
Intersitial ad displays between article pages
Embedded Banner Full Screen
1. TOP LEADERBOARD
2. MEDIUM RECTANGLE
3. RECTANGLE
Visit http://portfolio.bnpme-dia.com for examples and specs. Need pricing? Contact your sales representative.
Site Advertising Opportunities: 1. TOP LEADERBOARD (728 x 90 pixels)
Home page and all run of site pages
2. MEDIUM RECTANGLE (300 x 250 pixels) Home page and all run of site pages
3. RECTANGLE (2 adjacent spots. 180 x 150 pixels)Home page and content topic landing pages
SKY SCRAPER (160 x 600 pixels) not shown Content topic landing pages and related article pages
Rich Media Units: • Expanding Leaderboards,
Medium Rectangles and Skyscrapers
• Billboard Banner• Floating Banner• Interstitial• Page Peels
3,988
12,53815,002
37,406
*Publisher’s Own Data July 2014
2015 INTEGRATED MEDIA PLANNER | WWW.PROVISIONERONLINE.COM 5
Provisioner Prime eNewsletter Provisioner Prime has a new responsive design that al-lows for optimal viewing on any device by automatically adapting to the size of the screen that it’s presented on. Editorial content and advertising is presented in a readable and engaging manner for all readers. As a result, your advertising message will have maxi-mum impact and will look great across any device. Deployed semi-weekly to over 8,200* subscribers.
DIGITAL EDITION
eNEWSLETTERS &
Available eNewsletter Ads (Monthly):
1. TOP LEADERBOARD (728 x 90 pixels)
2. FIRST MEDIUM RECTANGLE (300 x 250 pixels)
3. TEXT BOX (50 words or less)
4. SECOND MEDIUM RECTANGLE (300 x 250 pixels)
5. LOWER LEADERBOARD (728 x 90 pixels)
“Read-it Now” Monthly eNewsletter Featuring the top con-tent from the newest issue of The National Provisioner and Inde-pendent Processor. The popular email, sent to The National Provisioner email database, offers sup-pliers an exclusive, top-position Leader-board ad.
Co-Branded Deployments
High-Impact Strategies to Connect with Readers & Earn Leads. Orangetap and The National Provisioner will promote your content to our readership, co-branded with The National Provisioner to improve deliverability and open rates. We’ll automatically supply you with leads.
1. CONTENT BLAST- Promote proprietary editorial or educational content on your site
2. HIGH-VALUE MEDIA DOWNLOAD - We notify The National Provisioner readers of your ebook, digital supplement or white paper, connecting them to your site for immediate access
NEW! 3. INTERACTIVE PRODUCT RELEASES - Readers explore your product with this engaging multimedia experience
*Publisher’s Own Data July 20141June 2014 BPA Brand Report The National Provisioner TQ 25,500 (19,106 print + 6,394 digital)
+
The Digital EditionThe increasingly popular online editions of The National Provi-sioner and Independent Processor magazines give readers im-mediate access, anywhere and anytime, to their monthly issue.
Sponsorships include• Full page opposite the cover • Company logo appearing the top of every page in the
navigation bar with a hyperlink to your company’s Web site• Exclusive leaderboard ad in the digital notification sent to
over 6,3001 subscribers
12,506 subscribers!*
July 2014 - 8,280
June 2012 - 4,801
72% increase in traffic!*
2. FIRST MEDIUM
RECTANGLE
1. TOP LEADERBOARD
5. LOWER LEADERBOARD
3. TEXTBOX
4. SECOND MEDIUM
RECTANGLE
6 WWW.PROVISIONERONLINE.COM | 2015 INTEGRATED MEDIA PLANNER
Independent Processor provides operators of small and midsize meat and poultry processing companies with unique editorial to improve their business, manufacturing and promotional strategies.
While other publications acknowledge the needs of this specific group, Independent Processor devotes cover-to-cover focused editorial to the small and midsize processor. Issues such as smaller-scale manufacturing, succession planning, employee training and food safety are discussed in a detail that no other publication can provide.
Independent Processor subscribers are forced to be leaner and more creative in order to succeed. Our editorial covers areas of importance, such as marketing, federal regulations, product de-velopment and sustainability. Each story features interviews with processors and industry experts.
SOUTHWEST MEAT ASSOCIATION
A SUPPLEMENT TO THE NATIONAL PROVISIONER
On Creating a Sense of Community “For us smaller meat industry operators, Independent Processor has improved our opportunity to read and see about similar plants. The articles are not only well written, but very informative and interesting. I (Seltzer’s) have located several items of interest through the adver-tisements in Independent Processor.”
-Ron Fouché, Seltzer’s Smokehouse Meats
On Staying Relevant “I read the magazine because I want to see how other smaller companies are staying relevant in the marketplace. What they do to stay ahead of the curve, whether it be new product lines, equipment, sanitation practices, packaging, etc.”
-Beau Heeps, President, K. Heeps Inc.
On Being Informative “What I like most about the Independent Processor is the cover sto-ries. I like to read about smaller companies and what they are doing today, to see if there is something we can apply to our company. The other magazines promote the larger companies that are in a much different position in the supply chain.”
-Larry Vad, President, Ideal Meat & Provisions Inc.
On Necessity “I consider Independent Processor mandatory reading for the smaller processor intent on growing his/her business.”
-Michael Satzow, President, North Country Smokehouse.
Abbyland Foods • Bridgford Foods • Carl Buddig & Co. • Dakota Provisions • Farmer’s Pride • Halperns’ Steak and Seafood Co. • Harrison Poultry • Ideal Meat & Provisions • Kayem Foods • Lincoln Provision • Maple Leaf Farms • Marcho Farms • MBA Poultry • Rose Packing • Seltzer’s Smokehouse Meats • Tiefenthalen Quality Meats • Vienna Beef
Decision-makers from these companies are among Independent Processor’s core readers:
Independent Processor is the only magazine devoted to the needs of small to mid-size (up to $250 million in annual sales) processing companies. Small to mid-size processors represent the fastest growing segment of new customers for every supplier.
Independent Processor has partnered with
several trade associations, who understand
the value of educating the industry and
endorse Independent Processor’s dedication
to independent operators.
10,000* owners, operations, engineers, and R&D professionals in smaller processing companies across the country.
S E RV I N G S M A LL A N D M I D S I Z E M E AT, P O U LT RY, A N D G A M E P R O C E S S O R S
AUGUST 2013
A Supplement to
AlSo InSIde:
Meet the Protein Pro
Pack Expo Preview
family traditionBlue Grass’ The Rice family’s commitment to quality meats
and customer service dates back 5 generations.
From left to right: Paul, Steve and Dan Rice
01_IP0813_cover.indd 1
7/25/13 7:24 AM
*Publisher’s Own Data June 2014
2015 INTEGRATED MEDIA PLANNER | WWW.PROVISIONERONLINE.COM 7
2015 February April June August October DecemberCloses Jan 12 Closes March 11 Closes May 12 Closes July 10 Closes Sept 11 Closes Nov 11
FREE Print/Digital PROCESS EXPO Exhibitor Profile Promotion
LEAD ADVANTAGE Free Sales Leads
FREE Print & Digital IPPE Exhibitor Profile Promotion
Bonus Distribution
PACK EXPO East Feb 16-18 Philadelphia
Food Safety Summit April 28-30 Baltimore
AAMP June 18-20 Springfield, IL
PROCESS EXPO Sept 15-18 Chicago IPPE Show
Jan 26-28, 2016 Atlanta IFT Show
July 11-14 Chicago
PACK EXPO Sept 28-30 Las Vegas
PROCESSOR'S PERSPECTIVE: Cardinal Meat Specialists' experts discuss food safety and other industry issues.
CORDRAY'S CORNER: Dr. Joe Cordray offers tips on how small processors can improve their products and discover niche markets.
ASSOCIATION NEWS: The trade associations that have partnered with Independent Processor discuss the latest industry news or upcoming events.
HIGHER EDUCATION: A report on the universities and schools that are providing the next generation of meat industry professionals, courtesy of the American Meat Science Assn.
2015 EDITORIAL CALENDAR
S E RV I N G S M A LL A N D M I D S I Z E M E AT, P O U LT RY, A N D G A M E P R O C E S S O R S
AUGUST 2013
A Supplement to
AlSo InSIde:
Meet the Protein Pro
Pack Expo Preview
family traditionBlue Grass’ The Rice family’s commitment to quality meats
and customer service dates back 5 generations.
From left to right: Paul, Steve and Dan Rice
01_IP0813_cover.indd 1
7/25/13 7:24 AM
OCTOBER 2013
A Supplement to
AlsO InsIdE:Pig of the Month BBQCured Meats ChampionsProcess Expo Preview
Austin: City of no limitsLone Star Foodservice is leading the way for this up-and-coming
culinary hotspot
Left to right: Franklin Hall of Lone Star Foodservice and Chef Andrew Francisco of Mettle
01_IP1013_cover.indd 1
9/25/13 8:27 AM
Every Issue of Independent Processor Features:
8 WWW.PROVISIONERONLINE.COM | 2015 INTEGRATED MEDIA PLANNER
2015 EDITORIAL CALENDAR
PROVISIONERT H E N A T I O N A L
PROVISIONERT H E N A T I O N A L
PROVISIONERT H E N A T I O N A L
PROVISIONERPROVISIONERPROVISIONERT H E N A T I O N A L
Harder grey shadow
Softer grey shadow with slight outline
Inner shadow letterpress look
Softer shadow, slight outline, slight gradient
2015 January February March April May June July August September October November DecemberCloses Dec 12 Closes Jan 12 Closes Feb 11 Closes Mar 11 Closes Apr 10 Closes May 12 Closes June 11 Closes July 10 Closes Aug 12 Closes Sept 11 Closes Oct 12 Closes Nov 11
Features and Special Reports
The Poultry Report
The Sausage Report
2015 Sourcebook
The Burger Report
The Top 100 Processors
Processor of the Year
The Deli Report
The Seafood Report
The Bacon Report
A N N UAL R EC AP & FO R EC A ST S E R I E S
State of the Industry• Updates on the beef, pork, chicken, turkey, lamb, veal and seafood sectors
Consumer Trends Report• Highlighting the trends and issues shaping the consumer landscape heading into 2016
2016 Economic Outlook
IPPE On-FloorIssue
PROCESS EXPO On-Floor Issue
PACK EXPOOn-Floor Issue
IPPE Pre-Show Report
Processing Technology
Injection/ Marination
Freezing Systems SlicersMixers/ Mixing Technology
Stuffers and Grinders
Whole-Muscle Processing
Cooking/ Chilling Systems
Wastewater Systems
Slicing/ Portion Control
Cutting & Deboning Lines
Conveyors and Belting
Process Controls
Slaughter Equipment
Trimming & Cutting
LubricantsForming Technology
Worker Safety Equipment and Systems
Skinning and De-rinding
Ovens, Fryers & Smokehouses
Food Safety Food Defense/Food Security
TraceabilitySanitation Equipment and Sanitizers
ApparelMetal Detection/X-ray Systems
Carcass Wash & Pre-harvest Interventions
Employee Hygiene
Post-PackagingPasteurization
Clean-in-Place & Open Plant Cleaning
The State of Food Safety
Rapid TestingAntimicrobial Sprays & Dips
Packaging Technology
Trays & Tray-sealers
MAP & Overwrap Packaging
Weighing & Labeling Systems
Interleaving & Stacking
Zippers, Sliders & Recloseable Packaging
Casings & Nettings
Form/Fill/SealSustainable Packaging
Microwaveable Packaging
The State of Packaging
Films & Barrier Technology
Chubs
Ingredients & Formulation
Phosphates
Formulation Strategies • Snacks, Sides and Appetizers
Antioxidants / Antimicrobial Ingredients
Gums, Binders and Emulsifiers
Formulation Strategies • Lunch Trends
Phages and Food Safety Ingredients
Low-sodium & Sodium Reduction
Formulation Trends •Breakfast Trends
Marinades, Brines, Seasonings
Shelf-life Extenders
Formulation Trends •Dinner Trends
Batters & Breadings
Special Sponsorship Opportunity
Poultry Report Print & Digital Sponsorship
Sausage Report Print & Digital Sponsorship
Burger Report Print & Digital Sponsorship
Deli Report Print & Digital Sponsorship
Bacon Report Print & Digital Sponsorship
Advertiser Incentives(for 1/2 Page or Larger Display Advertisers in Issue)
Annual Buyer’s Guide for Meat and Poultry Processors
2015Sourcebook
2015 INTEGRATED MEDIA PLANNER | WWW.PROVISIONERONLINE.COM 9
2014 EDITORIAL
2015 January February March April May June July August September October November DecemberCloses Dec 12 Closes Jan 12 Closes Feb 11 Closes Mar 11 Closes Apr 10 Closes May 12 Closes June 11 Closes July 10 Closes Aug 12 Closes Sept 11 Closes Oct 12 Closes Nov 11
Features and Special Reports
The Poultry Report
The Sausage Report
2015 Sourcebook
The Burger Report
The Top 100 Processors
Processor of the Year
The Deli Report
The Seafood Report
The Bacon Report
A N N UAL R EC AP & FO R EC A ST S E R I E S
State of the Industry• Updates on the beef, pork, chicken, turkey, lamb, veal and seafood sectors
Consumer Trends Report• Highlighting the trends and issues shaping the consumer landscape heading into 2016
2016 Economic Outlook
IPPE On-FloorIssue
PROCESS EXPO On-Floor Issue
PACK EXPOOn-Floor Issue
IPPE Pre-Show Report
Processing Technology
Injection/ Marination
Freezing Systems SlicersMixers/ Mixing Technology
Stuffers and Grinders
Whole-Muscle Processing
Cooking/ Chilling Systems
Wastewater Systems
Slicing/ Portion Control
Cutting & Deboning Lines
Conveyors and Belting
Process Controls
Slaughter Equipment
Trimming & Cutting
LubricantsForming Technology
Worker Safety Equipment and Systems
Skinning and De-rinding
Ovens, Fryers & Smokehouses
Food Safety Food Defense/Food Security
TraceabilitySanitation Equipment and Sanitizers
ApparelMetal Detection/X-ray Systems
Carcass Wash & Pre-harvest Interventions
Employee Hygiene
Post-PackagingPasteurization
Clean-in-Place & Open Plant Cleaning
The State of Food Safety
Rapid TestingAntimicrobial Sprays & Dips
Packaging Technology
Trays & Tray-sealers
MAP & Overwrap Packaging
Weighing & Labeling Systems
Interleaving & Stacking
Zippers, Sliders & Recloseable Packaging
Casings & Nettings
Form/Fill/SealSustainable Packaging
Microwaveable Packaging
The State of Packaging
Films & Barrier Technology
Chubs
Ingredients & Formulation
Phosphates
Formulation Strategies • Snacks, Sides and Appetizers
Antioxidants / Antimicrobial Ingredients
Gums, Binders and Emulsifiers
Formulation Strategies • Lunch Trends
Phages and Food Safety Ingredients
Low-sodium & Sodium Reduction
Formulation Trends •Breakfast Trends
Marinades, Brines, Seasonings
Shelf-life Extenders
Formulation Trends •Dinner Trends
Batters & Breadings
Special Sponsorship Opportunity
Poultry Report Print & Digital Sponsorship
Sausage Report Print & Digital Sponsorship
Burger Report Print & Digital Sponsorship
Deli Report Print & Digital Sponsorship
Bacon Report Print & Digital Sponsorship
Advertiser Incentives(for 1/2 Page or Larger Display Advertisers in Issue)
FREE Enhanced Supplier Listing in print/digital editions
LEAD ADVANTAGE Free Sales Leads
FREE Print & Digital Food Safety Profile Promotion
FREE Website in Print Ad (1/6 pg)
LEAD ADVANTAGE Free Sales Leads FREE
Video on Provisioner Online.com, July-Dec
LEAD ADVANTAGE Free Sales Leads FREE
Print & Digital Pack Expo Exhibitor Profile Promotion
LEAD ADVANTAGE Free Sales Leads
FREE Website in Print Ad (1/6 pg)
LEAD ADVANTAGE Free Sales Leads
Buy One Ad, Get One Free2nd Ad in Jan Issue
FREE Print & Digital IFT Exhibitor Profile Promotion
FREE Print & Digital Process Expo Exhibitor Profile Promotion
FREE Print & Digital IPPE Exhibitor Profile Promotion
Bonus Distribution
IPPE Show Jan. 27-29 Atlanta
PACK EXPO East Feb. 16-18Philadelphia
Food Safety Summit Apr. 28-30Baltimore
AAMP Jun. 18-20 Springfield, Ill.
IFT Jul. 11-14 Chicago
PROCESS EXPO Sep. 15-18 Chicago
PACK EXPO Sep. 28-30Las Vegas
IPPE SHOWJan. 26-28, 2016Atlanta
Meat Industry H
all of Fame Supplem
ent
www.meatindustryhalloffame.com
2012COMMEMORATIVE
PROGRAM
2015 EDITORIAL CALENDAR
PROVISIONERT H E N A T I O N A L
PROVISIONERT H E N A T I O N A L
PROVISIONERT H E N A T I O N A L
PROVISIONERPROVISIONERPROVISIONERT H E N A T I O N A L
Harder grey shadow
Softer grey shadow with slight outline
Inner shadow letterpress look
Softer shadow, slight outline, slight gradient
10 WWW.PROVISIONERONLINE.COM | 2015 INTEGRATED MEDIA PLANNER
VOL. 228 • ISSUE 6 • JUNE 2014
ALSO INSIDE• Pathogens and your workforce• What to make of Millennials• Whole-muscle processing
Rick Tebay, Kathy Watson, Mark Huntimer, Doug Walz, Carl Kappel and Kevin Sandmann represent Jack Link’s high-volume Alpena, S.D., processing facility.
Dedication to quality, speed and its consumers drives everything Link Snacks Inc., makers of Jack Link’s Beef Jerky, does in its quest to build upon its exponential growth.
Annual Buyer’s Guide for Meat and Poultry Processors
2015Sourcebook
SOURCEBOOK DIRECTORY:
LEAD-GENERATION CAPABILITIES
2015 Sourcebook 536 Companies Listed! 1,005 Product Categories!By listing your company information with
The National Provisioner’s Sourcebook
you have quick print, digital or online ac-
cess to a targeted audience of potential
buyers in your industry. We make it
easy for your company to stand out to
buyers looking to find you. Present your
company logo; drive traffic to your site with links and QR codes
or build your social media audience. Give your customers easy
access to product info with Spec Sheets, Photos and Videos. Get
listed today!
For more information visit the online directory at http://sourcebook.provisioneronline.com or contact a sales rep.
For print Lead ADvantage Purchase Intention Reports, offered six times a year, provide you with contact information for process-ing professionals who call us directly looking to buy your type of products or equipment within the next year!
For EmailWhether you are advertising in Provisioner Prime and Read-It-Now eNewsletters or decide to send your company’s own custom email message, Click-Thru Lead Reports include every subscriber who clicks through to your web site, providing you with their name, title, company name, mail and email address and phone number.
*Publisher’s Own Data June 2014
Custom WebinarsGenerate high-quality leads with your own series of educational and thought-leadership Webinars produced by BNP Media’s Events Team. From event content development, to recruitment of speakers, to attendee marketing and audience development, The National Provisioner can deliver an event that meets or exceeds your goals.
Webinar Benefits:• Establish your brand as a thought-leader• Receive qualified registration leads with demographics• Engage a captive audience with Q&A sessions, polling and
Many companies can produce a webinar. But only The National Provisioner offers the expertise, audience, and tools to help your webinar SUCCEED.
Annual Food Safety ReportContact your National Provisioner sales representative about the power of combining sponsorship of The National Provisioner’s 2015 Food Safety Report supplement with exhibiting at the Food Safety Summit.
17th Annual Food Safety Summit April 28-30, 2015 Baltimore, Marylandwww.foodsafetysummit.com
Promote your products, advancements, and services in front of the audience you want to reach by exhibiting at the largest food safety meeting in North America.
Connect with the Largest Group of Qualified Buyers in the Industry!
Our industry leading webinars draw big numbers!200* Attendees388* Registrants
2015 INTEGRATED MEDIA PLANNER | WWW.PROVISIONERONLINE.COM 11
2-PAGE SPREAD Non-Bleed: 15 x 10
Bleed: 16¼ x 11
FULLNon-Bleed:
7 x 10Bleed:
8¼ x 11
½ ISLANDNon-Bleed:
4½ x 7½
½ VERTICALNon-Bleed:
33/8 x 10Bleed: 4 x 11
½ HORIZONTAL
Non-Bleed: 7 x 47/8 Bleed:
8¼ x 53/8
2/3 VERTICALNon-Bleed:
4½ x 10Bleed:
53/16 x 11
1/3 SQUARENon-Bleed: 41/2 x 47/8
1/3 VERTICALNon-Bleed:
2¼ X 10Bleed:
27/8 x 11
1/3 HORIZONTAL
Non-Bleed: 7 x 33/8 Bleed: 8¼ x 4
¼ HORIZONTAL
Non-Bleed: 7 x 23/8 Bleed: 8¼ x 3
¼ SQUARENon-Bleed: 33/8 X 47/8
Ad SizesAllow for 1/8” bleed on all sides. Gutter bleed only – each side 75/8” x 10”Trim Size: 8 x 10¾ inchesAll sizes in inches
& RATES
PRINT SPECIFICATIONS
Website and eNewsletter Ad SpecsLeaderboard . . . . . . . . . . . . . 728 x 90 pixelsMedium Rectangle . . . . . . . 300 x 250 pixelsRectangle 2 adjacent spots . .180 x 150 pixelsSkyScraper . . . . . . . . . . . . . . 160x600 pixelsText Box: 40 words of copy, logo and linkFile size: 40 kilobytes
Provisioner Mobile Ad Specs File Type . . . . . . . . . . . . . . . . GIF/JPEG/PNGResolution . . . . . . . . . . . . . . . . . . . . . 72 dpiAnimation/Looping: No Flash Animation, only GIF animation = 15 secondsDeliverables: Provide image file and click-thru URL
Classified AdsThe National Provisioner’s classified advertising section is a cost effective way to recruit new employees, sell used and sur-plus equipment and market your services. Subscribers can find your ad quickly with the clearly labeled categories. Classified ads are boxed display ads with a one inch minimum ad size. All classified ads are payable with copy and are non-commissionable.
Ad Submission Composition: All material requiring any graphic work such as typesetting, layout, etc., must be received 45 days prior to publication date. Mechanical charges are billed at gross.
Ad Files: Hi-res pdfs preferred.
FTP Login Information: Go to http://upload.bnpmedia.com and choose National Provisioner from the drop down menu and follow on screen directions.
Shipping Instructions: Send correspondence, space orders, insertion instructions & material to: Jennifer Nagel | Production Manager 248-619-6471, [email protected]
Ad Size 1x 3x 6x 12x 18x
Full Page $6,375 $6,035 $5,840 $5,655 $5,440
2/3 Page $4,595 $4,430 $4,255 $4,070 $3,945
1/2 Island $4,195 $4,040 $3,915 $3,720 $3,585
1/2 Page $3,875 $3,815 $3,680 $3,545 $3,400
1/3 Page $3,110 $3,050 $2,945 $2,795 $2,710
1/4 Page $2,750 $2,640 $2,545 $2,470 $2,420
The National ProvisionerColor Rates (Gross)
Ad Size 1x 3x 6x
Full Page $5,120 $4,790 $4,595
2/3 Page $3,555 $3,415 $3,230
1/2 Island $3,175 $3,020 $2,895
1/2 Page $2,870 $2,795 $2,680
1/3 Page $2,750 $2,660 $2,500
1/4 Page $2,115 $2,060 $1,950
Independent ProcessorColor Rates (Gross)
List Rental The most powerful, responsive list of protein processing professionals is just a call away. Complement your adver-tising program and introduce new products by renting The National Provisioner’s exclusive subscriber list.
Contact Kevin Collopy of InfoGroup at [email protected] or 402-836-6265.
Clear Seas Research Making the Complex ClearYour industry-focused market research partner — providing clear insights to complex business questions focused on: • Brand positioning• Marketing effectiveness• New product development• Customer experience evaluations
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Comprehensive Industry Exposure BNP Media’s Food, Beverage & Packaging Group Our expansive portfolio of food, beverage and packag-ing magazines gives you an unmatched resource to reach decision-makers in all areas! Consider these other BNP Media publications as part of your marketing reach:
