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eNewsletters and Social MediaWho’s Helping Whom?

How eNewslettersHelp Social Media

• Gives links to all your profiles

• Drives traffic through republished blog posts

• Gives people easy ways to share your articles/newsletter to their social profiles

• ID Key influencers to engage with on social media

How Social MediaHelps eNewsletters

• Drives awareness / extend the reach of your emails

• Encourages signups

• When readers share, drives more awareness & sign ups

• Gather testimonials, i.e. “Great info here this week”

• Use the networks to find content for your newsletter, i.e. advanced search on Twitter.

7 Steps

• Include links to all your social profiles

• Include sharing buttons

• Republish content from your blog

• Tweet out/post a signup reminder

• Tweet out a link to the online version

• Include a signup forms on social profiles

• Include “RT this” snippets in emails

How to Integrate Social &eNewsletters (7 easy steps)

How to Integrate Social &eNewsletters (7 easy steps)

How to Integrate Social &eNewsletters (7 easy steps)

How to Integrate Social &eNewsletters (7 easy steps)

How to Integrate Social &eNewsletters (7 easy steps)

How to Integrate Social &eNewsletters (7 easy steps)

7 Steps

• Include links to all your social profiles

• Include sharing buttons

• Republish content from your blog

• Tweet out/post a signup reminder

• Tweet out a link to the online version

• Include a signup forms on social profiles

• Include “RT this” snippets in emails

Questions?

Anita Hoveywww.twirp.caFacebook.com/TwirpCommunicationsTwitter.com/anitahovey