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Integrating Salsa and Social Media

Date post: 17-May-2015
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Actions & Social Media How to Make Your Actions Social Media Ready (and Some Other Best Practices) Anne Dougherty and Salsa Labs, Inc.
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Page 1: Integrating Salsa and Social Media

Actions & Social MediaHow to Make Your Actions

Social Media Ready (and Some Other Best Practices)

Anne Dougherty and Salsa Labs, Inc.

Page 2: Integrating Salsa and Social Media

What Is “Social Media?”• Social media is media designed to be disseminated

through social interaction, created using highly accessible and scalable publishing techniques.

• A category of sites that is based on user participation and user-generated content.

• Social media are primarily internet and mobile based tools for sharing and discussing information.

• Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content.

Anne Dougherty and Salsa Labs, Inc.

Page 3: Integrating Salsa and Social Media

What Is “Social Media?”Social Media is Sharing

Anne Dougherty and Salsa Labs, Inc.

Page 4: Integrating Salsa and Social Media

Social Media Platforms

Facebook

Twitter

Google Buzz

Anne Dougherty and Salsa Labs, Inc.

Page 5: Integrating Salsa and Social Media

So how do I share my Salsa Actions?

Anne Dougherty and Salsa Labs, Inc.

Page 6: Integrating Salsa and Social Media

Two (or Three) Basic Parts for Sharing Salsa Actions

1. Specialized Actions template

2. A bit of code that connects you to social media platforms.

3. (optional) Graphics for your chosen platforms.

Anne Dougherty and Salsa Labs, Inc.

Page 7: Integrating Salsa and Social Media

Specialized Actions Template<?xml version="1.0"?>

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

<html xmlns="http://www.w3.org/1999/xhtml">

<head>

</head>

<body>

</body>

</html>

<title></title>

Anne Dougherty and Salsa Labs, Inc.

Page 8: Integrating Salsa and Social Media

Specialized Actions Template<?xml version="1.0"?>

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

<html xmlns="http://www.w3.org/1999/xhtml">

<head>

</head>

<body>

</body>

</html>Anne Dougherty and Salsa Labs, Inc.

Page 9: Integrating Salsa and Social Media

A bit of code that connects you to social media platforms

Facebook

<a name="fb_share" type="box_count" href="http://www.facebook.com/sharer.php">Share</a><script src="http://static.ak.fbcdn.net/connect.php/js/FB.Share" type="text/javascript"></script>

Anne Dougherty and Salsa Labs, Inc.

Page 10: Integrating Salsa and Social Media

A bit of code that connects you to social media platforms

Twitter

<a href="http://twitter.com/home?status=Currently reading http://www.test.com/post-url" title="Click to share this post on Twitter"><img src=" http://www.hot-tomalefoundation.org/files/images/icons/ twitter_64.png" width="64" height="64" border="0" /></a>

Anne Dougherty and Salsa Labs, Inc.

Page 11: Integrating Salsa and Social Media

A bit of code that connects you to social media platforms

Google Buzz

<a href="http://www.google.com/reader/link?url=[PASTE YOUR URL HERE]&title=[YOUR POST'S TITLE HERE]&snippet=[YOUR POST'S DESCRIPTION HERE]"><img src="http://www.somegroup.org/images/googlebuzz.png" width="51" height="61" alt="Google Buzz logo" border="0" /></a>

Anne Dougherty and Salsa Labs, Inc.

Page 12: Integrating Salsa and Social Media

A bit of code that connects you to social media platforms

Anne Dougherty and Salsa Labs, Inc.

Sharing Services

Page 13: Integrating Salsa and Social Media

A bit of code that connects you to social media platforms

Anne Dougherty and Salsa Labs, Inc.

Sharing Services

<span class="st_facebook_hcount" st_url="http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=facebook.####"></span>

<script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script><script type="text/javascript">        stLight.options({                publisher:'12345'        });</script>

Page 14: Integrating Salsa and Social Media

A bit of code that connects you to social media platforms

Anne Dougherty and Salsa Labs, Inc.

Sharing Services

<a class="addthis_button_facebook“ addthis:url="http://salsa.democracyinaction.org/o/2155/p/dia/action/public/?action_KEY=####&tag=facebook.####"><img src="images/facebook32.png" alt="Share to Facebook" /></a><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js#username=YOUR-ACCOUNT-ID"></script>

Page 15: Integrating Salsa and Social Media

Graphics for your platforms

www.iconspedia.com

Anne Dougherty and Salsa Labs, Inc.

Page 16: Integrating Salsa and Social Media

Other Actions Best PracticesAdd tagging to your action URLs

http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=facebook.####

http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=twitter.####

http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=googlebuzz.####

Anne Dougherty and Salsa Labs, Inc.

Page 17: Integrating Salsa and Social Media

Other Actions Best PracticesGive out of area supporters something else

to do

Anne Dougherty and Salsa Labs, Inc.

Page 18: Integrating Salsa and Social Media

Other Actions Best PracticesGive out of area supporters something to

do

Anne Dougherty and Salsa Labs, Inc.

Page 19: Integrating Salsa and Social Media

Other Actions Best PracticesUse the Tell-A-Friend (TAF)

Anne Dougherty and Salsa Labs, Inc.

Page 20: Integrating Salsa and Social Media

Actions & Social MediaResources

Anne Dougherty and Salsa Labs, Inc.

www.iconspedia.com

wiki.developers.facebook.com/index.php/Facebook_Share

www.tweetmeme.com

Bit.ly

mashable.com/?s=social+media+sharing+articles

salsacommons.org

Page 21: Integrating Salsa and Social Media

Actions & Social MediaContact Us

Anne Dougherty and Salsa Labs, Inc.

Salsa Labs, Inc.1700 Connecticut Ave NWSuite 403Washington DC 20009202.558.2807

[email protected]

Anne Dougherty

[email protected]


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