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Integrating Social Media - SobCon 09 Presentation

Date post:10-May-2015
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  • 1.Integrating Social MediaInto The Larger Mix

2. Back in the Day 3. Now Social Media Stands Out 4. Shiny Object Syndrome 5. Yay! Silo It! 6. The 145% Conundrum Newspapers Top News SourcesAccording to PewInternetTV 020 40 60 80 7. Single Track Mentality Doesnt Matchthe Way People Use Media 8. Integration Requires Multitrack, Multitouch 9. Even Harder, the ROI Nightmare! 10. How to Make Social Content Deliver 11. Call to Action! 12. Integration Creates Opportunity OutboundInbound Email More information Webinars Participation invites White papers Feedback loops Events Harness group intel, activity (PM) Offers User gen. content Ads Fluid enterprise Loyalist activities = = Socialprise Identity, salesopportunities, loyalty 13. Old School Stuff: Add the Social URL! 14. Social Media Example: Twestival 15. Simply Designed! Thumps Up! 16. Busy But Delivering - LOL Catz 17. AccountingWeb.com: B2B Example 18. Creative Commons Images AOL by cpchannel, http://www.flickr.com/photos/cpchannel/144214539/ Alone by Saital, http://www.flickr.com/photos/saital/2228378850/ Shiny Object Syndrome by Johnny Goldstein, http://www.flickr.com/photos/jonnygoldstein/3381829829/ Silo by Eirikref, http://www.flickr.com/photos/eirikref/727551264/ Ceiling Colors by Rana, http://www.flickr.com/photos/ranna/343610310/ The Conversation Prism by Brian Solis and Jesse Thomas, theconversationprism.com Main Street by kevindooley, http://www.flickr.com/photos/pagedooley/3411782068/ Call to Action by Brick Marketing Consulting, http://www.brickmarketingconsulting.com/020401_1409_004 5_osls_op_640x495.jpg

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