Date post: | 19-Jun-2015 |
Category: |
Education |
Upload: | nate-stockard |
View: | 392 times |
Download: | 4 times |
Integrating Web Marketing in the Energy Industry
Presented By Nate Stockard – Blue Atlas
1
Website As A Hub◦ Blog / Resources
Search Engine Optimization (SEO)
Social Media (To Use or Not to Use…)
Technologies To Consider
2
“Generation PC” Executives◦ 40 – 50 yr olds◦ Use video, mobile, and similar Internet technologies
“Generation Netscape”◦ Executives Under 40◦ Go beyond simple technology, explore Twitter, blogs, collaborative
tools
C-Suite Executives Search For Themselves◦ We think they delegate, not really true◦ 60% of C-Suite conducting more than 6 searches a day on mainstream
search engines◦ 79% of C-Suite at least start the process of research (53% do it
themselves)
Who is Using The Web in Energy?
3
Source: Forbes Insights Report (in association with Google)
Have you updated your site recently?
Website
4
When did you last update your website?
Why should anyone (especially prospects) come to your site?
What content are you actually providing?
Can the user navigate your site EASILY?
Website
5
Your website is the hub of all of your information◦ It is the one thing online you have control fully
Make your site worth visiting◦ Resources◦ Sales Support◦ Service/Product Support
Integrate Social Media (if applicable)
Post rich media, customer-focused content
Give visitors what they want, and only what they want
Convert Traffic
Website As a Resource Hub
6
Use your site to sell without selling!
Resources show you are an expert (services)
Resources show your company is credible (products)
What to share?◦ Case studies◦ Unique Product Uses◦ Product / Installation Videos (Think Customer Service)
Convert Traffic
Blog / Resources
7
Where are you ranking?
8
Search Engine Optimization (SEO)
Remember the C-Suites who do their own research?◦ 40-50 yr olds are searching◦ Under 40 are using the whole web to search
I’m on Page 3, good enough?◦ 40% of clicks on a search go to #1◦ 90% of clicks go to top 10
They are searching… Why not get found?
Only 15% of leads will buy within 30 days (short sale cycle)◦ 15% will never buy◦ 70% will buy in 12 months, but will research before the purchase
9
SEO – Does it matter?
More than just ranking… Converting◦ Create Leads◦ Nurture Leads◦ Build Credibility
Increase leads for sales staff◦ Did you know they were looking?
Support sales efforts◦ Reduce education process
10
SEO – What does it do for you?
Content•Blogs /
Resources
Optimize keywords
on site
Linkbuilding
•Build Site Credibility
Convert traffic to
leads•Forms, Signups,
etc.
Analyze Traffic and
Results
11
SEO – How do you do it?
Social Media
12
Everyone’s doing it, right?
Shouldn’t you?
Social Media For Business◦ Not Just Facebook
Anything social is social media◦ Blogs, Forums, Bookmarks
Facebook and Twitter probably are a waste of time!
Back to being resourceful while helping people find you!
Social Media – What are We Talking About?
13
Social Media
• Resourceful Content• Found in search engines• Exhibit knowledge
Presentation Sharing (Scribd, slideshare)
• Easy To Post• Many Searches• Better Than Just Text• Easy to share across website, email, etc.
Rich Media Sites (Youtube, Flikr, etc.)
• Easy to use• Content easily shared by readers• Easy to share across website, email, etc.
Blog (Wordpress, Blogspot)
14
Not A Broadcast Medium
Build Relationships
Share Resources
Extension of Other Marketing Activities
Social Media – How To Use
15
Create an online web marketing strategy◦ Coordinate with actual business goals
Update Website
Roll out resourceful content on site / blog
Consider a social media strategy
Optimize website with keywords
16
What to do from here!
832-209-8856
Twitter: twitter.com/blueatlastweet
Facebook: facebook.com/blueatlasmarketing
Linkedin: linkedin.com/company/blue-atlas-marketing
Contact Information – Blue Atlas
17