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Explore St. Louis Case StudyUsing WordPress as CMS
Ed MorrisseyPartner & Chief Creative Officer
mailto:[email protected]://www.integritystl.com/http://www.integritystl.com/mailto:[email protected]8/3/2019 Integrity WordCamp 2011
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Agenda
Introduction/OverviewAbout Explore St. Louis
Goals of Site
Decision to use WordPress
Features and Plug-Ins
Lessons Learned
Questions & Answers
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Nice to Meet You
Partner/CCO with IntegrityBeen here since the beginningRode the dot com crazeEarly adopter of open source
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Ed Morrissey
mailto:[email protected]:[email protected]8/3/2019 Integrity WordCamp 2011
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About the St. Louis CVC
Founded in 1909Mission = Sell St. LouisOperates the Americas Center
502K sq feet, 80 meeting roomsEdward Jones DomeFerrara TheatreBallroom
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ExploreStLouis.com
Increase visitor demand& spending of visitors,meeting planners, travelprofessionals, media & local citizens5M annual visits 3M uniques200+ pages plus dynamicOnline bookings
Multiple databasesLegacy systems
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Goals of Redesign
Develop a site that appeals to visitors,meeting planners, travel professionals,media and local citizensBuild on the brand
Overhaul user flowsEnhance/improve SEOModern conventionsIntegrate social mediaAbility to self publishInexpensive
Secure, scalable, code-friendly, extendable
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What to Do?
Build?
Buy?
Borrow?
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Open source
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A religion
Thats ridiculous.
We geeks just want
to write good code
& we all know open
source is nothingmore than
There arediscussionswhether
open sourceis political.
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Quick ComparisonFeature
Ease of Hosting and Installation
Ease of Setup: Simple Site
Ease of Setup: Complex Site
Ease of Use: Content Editors
Ease of Use: Site Administrator
Graphical Flexibility
Accessibility and Search Engine Optimization
Structural Flexibility
User Roles and Workflow
Community/Web 2.0 FunctionalityExtending and Integrating
Security
Support/Community Strength
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Quick ComparisonFeature
Ease of Hosting and Installation
Ease of Setup: Simple Site
Ease of Setup: Complex Site
Ease of Use: Content Editors
Ease of Use: Site Administrator
Graphical Flexibility
Accessibility and Search Engine Optimization
Structural Flexibility
User Roles and Workflow
Community/Web 2.0 FunctionalityExtending and Integrating
Security
Support/Community Strength
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Why WordPress?
Cost savingsNo forced upgradesOwnershipAbility to define/expedite features
Access to skilled community
Elegant/easy to administer
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WordPress Sites in the World - as of 8/2/2011 - http://en.wordpress.com/stats/
http://en.wordpress.com/stats/http://en.wordpress.com/stats/http://en.wordpress.com/stats/http://en.wordpress.com/stats/http://en.wordpress.com/stats/8/3/2019 Integrity WordCamp 2011
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Plug-Ins
Olark - Chat
Akismet (not active)
Ambrosite Next/PreviousPost Link Plus
Avatars Capability Manager
Contact Form 7 Custom Video Dagon Design Sitemap
Generator Disable Canonical URL
Redirection
Events Manager
FV Simpler SEO
Google Analyticator HITS-IE6 PNGFix Image Crop NextGen Gallery
Search & Replace ShareThis ThreeWP Activity Monitor WordPress Database Backup WordPress Importer WP-PageNavi
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Dashboard
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Largesite
Lots ofcontent
groups
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Custom Fields
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Finecontrolof layout
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Custom Post
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Finecontrolof layout
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Widgets
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Grouping -modularity
of widgets
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Results
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Lessons Learned
WordPress/PHP does not run well on Windows
Server 2003 edition with IIS 6 Be open to using 3rd party host
Theres no need to reinvent the wheel Most plug-ins require customization
Self-publishing is a cultural shift Whoever inputs content must have
understanding of how the system works Evolution not a revolution
The right team can execute within WordPresswhatever functionality we dream up
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Thank You
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Extra Slides
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Mobile Pages
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d d
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WordPress and SEO
For beginners, it works out-of-the-box
Advanced plug-ins allow fine-tuning of everything
Automatically optimizes your titles for searchengines
Generates META tags automatically
Override title and set META description
Support for Custom Post Types Advanced Canonical URLs
the process of picking the best URL when there are several choices
Fine tune Page Navigational Links
Built-in API so plugins/themes can access andextend functionality
SEO Integration for WP e-Commerce sites Avoid duplicate content found on blogs
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