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www.hilcostreambank.com A Hilco Global Company Vested in Your Success Intellectual Property Opportunity OPPORTUNITY Hilco Streambank has been retained to sell the dELiA*s ® brand and related intellectual property assets. BACKGROUND Since 1993 dELiA*s ® has been the go to brand for young girls seeking fun loving fashion. dELiA*s ® has developed a multi- generational following of loyal customers looking for the latest trends, style insights and fashion expertise. For over two decades, girls and their Moms looked to dELiA*s ® iconic catalogue and fashion magazine as their style guide for buying all of the era and age appropriate necessities a girl could ever want or need. dELiA*s ® has come a long way since establishing itself at the vanguard of the juniors apparel market. Today, through its e-commerce platform www.deliasclothing.com, and in multiple licensed categories, dELiA*s ® offers trendy, colorful and distinctive styles for young girls heavily influenced by their parents with whom the dELiA*s ® brand has lived on through the decades. THE DELIA*S SHOPPER dELiA*s ® maintains high customer awareness and a loyal base of legacy customers together with a new generation of girls looking for cute clothing and accessories. The recent launch of the dELiA*s ® Girl™ lifestyle brand, specifically catering to girls aged 7 – 10, has expanded the brand’s reach and opportunity for customer engagement. The www.deliasclothing. com e-commerce website generates a steady flow of consumer traffic averaging 4.5MM visits per year and 3.2MM page views per month. Today’s social media savvy customer continues to engage with dELiA*s ® through popular outlets such as Facebook, Instagram and Twitter. The dELiA*s ® customer demographic is typically: • dELiA*s ® 10 – 16 years old • dELiA*s ® Girl™ 7 – 10 years old • Digital native – technology and social media is her life • 50%+ from households with over $75,000 yearly income • 20% from households with over $125,000 yearly income • Describes herself as trendy, friendly, cute, bubbly, unique & believes in equality THE DELIA*S BRAND OPPORTUNITY • Licensing and co-branding • The dELiA*s ® brand provides licensing opportunities in multiple product categories already being sold through its e-commerce channel. • dELiA*s ® Girl™ branded products are distributed in multiple channels including department stores, off-price retailers and various web outlets. • Direct Sales E-Commerce Platform • www.deliasclothing.com generating approximately 4.5mm visits per year. • Strong brand recognition with a good flow of both new and legacy customers. • Large social media following on popular platforms for millennials. • Wholesale • Product development and distribution opportunities for a nationally recognized brand.
