INTELLECTUAL PROPERTYPROTECTION PLANS

KRISTEN ROBERTS, THE PALEO ATTORNEY

How to

dev

elop

& im

plem

ent I

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ans f

or y

our b

usin

ess

TOP ‘VALUABLES’ PEOPLE ASK QUESTIONS ABOUT:

Recipes

Trademarks

Blog Posts

Photographs

Personal Names

Titles of Books

Stopping

Infringement

Starting a Business

Business Plans

Building Your Team

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PROTECTING YOUR INTELLECTUAL PROPERTY

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PALEO IP PORTFOLIO

VALUE

GOODWILL

TRUST

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DEVELOPING AN INTELLECTUAL PROPERTY

POLICING STRATEGY

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SOOOO…. HOW THE HECK DO I ACTUALLY DO IT?

IDENTIFY

PROTECT

POLICE

ENFORCE

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IDEN

TIFY

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WHAT’S WORTH PROTECTING?

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COPYRIGHT TRADEMARK PATENTS

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COPYRIGHT

[def. Copyright law protects original creative works fixed in a tangible medium, And gives the creator of those works rights to exploit them for money.]

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E-BOOK

ORIGINALITY AND TANGIBILITY ARE KEY.

BOOK IDEA

COPYRIGHT

E-BOOKS

PHOTOGRAPHS RECIPIES

BLOG CONTENT

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TRADEMARK

[def. A trademark is any word, phrase, symbol, or design that seeks

to identify the source of goods and services to consumers.]

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• NAME• SYMBO

L• PHRASE

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STRENGTH OF MARK

• GENERIC• DESCRIPTIV

E• SUGGESTIV

E• ARBITRARY• FANCIFUL

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RECAP TIME!

IDENTIFY WHAT WE ARE TRYING TO PROTECT

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PROTECT

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WAYS TO PROTECT YOUR IP

COPYRIGHT ACT

“STATUATORY DAMAGES”

ONLY CLAIM IF

REGISTERED

REGISTER ON TIME

DON’T WASTE TIME!

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TRADEMARKS

“REBUTTLE

PRESUMPTION”

PROVE 1ST TO USE

LONGER MARK

REGISTERED

THE BETTER

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COPYRIGHT

TRADEMARK

REGISTRATIONS

COPYRIGHT OFFICE

COMPLETE ONLINE

BOOKS

U.S. PATENT &

TRADEMARK OFFICE

YEAR TO COMPLETE

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®

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CLAIMING RIGHTS IN THE NAME, GOING

THROUGH REGISTRATION PROCESS

®

TM

RESERVED FOR REGISTERED

TRADEMARKS, CAN’T USE

UNLESS REGISTERED

SORTING OUT CONFUSION

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CAN USE IF NOT REGISTERED,

DON’T HAVE TO USE SYMBOL

SORTING OUT CONFUSION

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VERIFYING COMPETITION

LIZ

WOLFE

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Photo cred: Kelli Ann Photography

VERIFYING COMPETITION

LIZ

WOLFE

DON’T BURY YOUR HEAD IN THE SAND. AND

IN ORDER TO NOT DO THE OSTRICH, YOU NEED

TO BE PROACTIVE AND TAKE PREVENTIVE

MEASURES FROM THE BEGINNING. DON’T BE

COMPLACENT BECAUSE YOU THINK YOUR

WORK WILL NEVER REACH ENOUGH PEOPLE.

BECAUSE IT’S MORE ABOUT PROTECTING THE

WORK YOU PUT IN…

“

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Photo cred: Kelli Ann Photography

VERIFYING COMPETITION

LIZ

WOLFE

NOT WAITING TO SEE HOW SOMETHING YOU’RE

PASSIONATE ABOUT DOES IN THE

MARKETPLACE. AND WHEN YOUR WORK DOES

WELL, YOU’LL HAVE EVERYTHING SET UP TO

PROTECT IT. -LIZ

WOLFE

”

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Photo cred: Kelli Ann Photography

RECAP TIME!

IDENTIFY WHAT WE ARE TRYING TO PROTECT

PROTECT IP THROUGH REGISTRATION & CLAIMING USE

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POLICE

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“TROLLING”

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TROLLING FOR COPYCATS

HOW COULD WE HAVE AVOIDED THIS SITUATION?

SET UP GOOGLE ALERTS TO MONITOR TERMS

CHECK USPTO TRADEMARK ELECTRONIC SEARCH

SYSTEM CHECK SIMILAR DOMAIN NAMES, CONSIDER BUYING

ENFO

RCE

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DEALING WITH INFRINGEMENT

ESTABLISH SOMEONE IS INFRINGING ON COPYRIGHTED

MATERIAL PRESENT ARGUMENT CORRECTLY

MAKE SURE ITS DIRECT COPYING

HAVE A REGISTERED TRADEMARK

START COMPLAINT DIRECTLY WITH WEBSITE

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WHAT IF THEY WON’T REMOVE INFRINGING

MATERIAL? FIND INFRINGER ONLINE

WHOIS LOOKUP SEARCH WHOIS.DOMAINTOOLS.COM

GODADDY.COM

BETTERWHOIS.COM

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CEASE & DESIST LETTERS

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THANK YOU !

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