intellectual property rights

© Created by SUGIHARTO, SH.MM 2009

Presented by Presented by SugihartoSugiharto, SH. MM, SH. MM


® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009

All are INTANGIBLE PRODUCTS


STRUCTURALSTRUCTURAL

CAPITALCAPITAL

HUMANHUMAN

CAPITALCAPITAL

INTELLECTUALINTELLECTUALINTELLECTUALINTELLECTUALINTELLECTUALINTELLECTUALINTELLECTUALINTELLECTUAL


CAPITALCAPITALCAPITALCAPITAL

CAPITALCAPITALCAPITALCAPITALCAPITALCAPITALCAPITALCAPITAL

Leif Edvinson & Michael S Malone (1997)


HUMANHUMAN IndividualIndividual

HumanHuman

CenteredCentered

AssetsAssets


CAPITALCAPITAL CompetenceCompetence

AssetsAssets


HumanHuman

CenteredCentered

The Collective ExpertiseThe Collective Expertise

Creative Problem SolvingCreative Problem Solving

Embodied by employeesEmbodied by employees

Of the OrganizationOf the Organization


CenteredCentered

AssetsAssets

Leadership Managerial SkillLeadership Managerial Skill

The Entrepreneurial SkillsThe Entrepreneurial Skills

Of the OrganizationOf the Organization


IntellectualIntellectual

PropertyProperty

assets assets

Infrastructure Infrastructure

assets assets INTERNALINTERNAL

STRUCTURESTRUCTURE

STRUCTURALSTRUCTURAL


MarketMarket

AssetsAssets

CustomerCustomer

CapitalCapital

EXTERNALEXTERNAL

STRUCTURESTRUCTURE

CAPITALCAPITAL


Managerial PhilosophyManagerial Philosophy

Corporate CultureCorporate Culture

Management Business ProcessManagement Business Process

Infrastructure Infrastructure

assets assets


Financial RelationsFinancial Relations

Methodologies IT systemMethodologies IT system


PatentsPatents

TrademarksTrademarks

CopyrightsCopyrights

Design RightsDesign Rights

INTELLECTUAL

PROPERTY ASSETS


Commercial / IT Commercial / IT

Registered Design

OthersOthers

By Peter GroovesBy Peter Grooves


BRANDSBRANDS

POSITIONINGPOSITIONING

CUSTOMER BASECUSTOMER BASE

COMPANY’S NAMECOMPANY’S NAME


Franchise AgreementFranchise Agreement

Licensing AgreementLicensing Agreement


TechnologyTechnology

Science Science -- KnowledgeKnowledge

Arts Arts –– Literary Literary


Intellectual Property RightsIntellectual Property Rights

Hak Kekayaan IntelektualHak Kekayaan Intelektual




Intellectual

Property Laws

that area of law which concerns legal rights

associated with creative effort or commercial reputation and goodwill

Literary Literary and artistic worksand artistic works

Movies Movies


Movies Movies

Computer ProgramsComputer Programs

Inventions Inventions

Designs and MarksDesigns and Marks

Used by Traders for their Used by Traders for their

Goods or ServicesGoods or Services


An Exclusive RightsAn Exclusive Rights

Comes from creative capability Comes from creative capability

and intellectualityand intellectuality

Contains high economic valueContains high economic value

Certain period of TimeCertain period of Time


Certain period of TimeCertain period of Time

Authorize the holder to commercializeAuthorize the holder to commercialize


The Development requires Human CapitalThe Development requires Human Capital

As Leverage for GNP and GDPAs Leverage for GNP and GDP

Increasing Country’s DeviseIncreasing Country’s Devise

Every lawyer, Every lawyer, company’s attorney company’s attorney must bemust be


Every lawyer, Every lawyer, company’s attorney company’s attorney must bemust beUnderstood for contracting businessUnderstood for contracting business


INDUSTRIALINDUSTRIAL COPYRIGHTSCOPYRIGHTS


PROPERTYPROPERTY COPYRIGHTSCOPYRIGHTS

LICENCE and AGREEMENTLICENCE and AGREEMENT


MORAL RIGHTSMORAL RIGHTS

ECONOMY RIGHTSECONOMY RIGHTS




MORAL RIGHTSMORAL RIGHTS

Prohibited to CHANGE the Creation Prohibited to CHANGE the Creation without Authorizationswithout Authorizations

Prohibited to CHANGE The Titles, subProhibited to CHANGE The Titles, sub--title or Indicationtitle or Indication


Prohibited to CHANGE The Titles, subProhibited to CHANGE The Titles, sub--title or Indicationtitle or IndicationName and Alias of The AuthorName and Alias of The Author

Prohibited to Erase the Author’s name on his creationProhibited to Erase the Author’s name on his creation

The RIGHTS to CHANGE on Creation due to The RIGHTS to CHANGE on Creation due to The AppropriatenessThe Appropriateness



Reproduction RightsReproduction Rights

Adaptation RightsAdaptation Rights

Publication Performance Rights


Distribution RightsDistribution Rights

Broadcasting RightsBroadcasting Rights

Cable Casting RightsCable Casting Rights

Public Lending RightsPublic Lending Rights


Dianggap sebagai Benda BergerakDianggap sebagai Benda Bergerak

Immaterial namun dapat dialihkanImmaterial namun dapat dialihkan

Pengalihan dengan Akta TertulisPengalihan dengan Akta Tertulis

Tidak Dapat di SitaTidak Dapat di Sita


Tidak Dapat di SitaTidak Dapat di Sita


CiptaanCiptaan yang yang TIDAK DILINDUNGI TIDAK DILINDUNGI oleholeh UUUU

KETIK 1 HAL KETIK 1 HAL ukuranukuran F4 (folio)F4 (folio)

1, 5 1, 5 spasispasi, Font Arial Narrow, 12, Font Arial Narrow, 12


PengumpulanPengumpulan 1 1 1 1 FebruariFebruari 20092009


THANK YOU FOR READINGSEMOGA BERMANFAAT

Inspirational self Improvement

By Sugiharto, SH.MMIf you Like this presentation contact me:

[email protected]

Dedicated to All MT Super Club


Dedicated to All MT Super Club mailing list members

STIE GICI Business SchoolBackground image provide by

Ace013 presentation proDeviant-artCORBIS

© 2009

All presentation slides can be viewed on my http://ugik013-neverendingjouerney.blogspot.com

Designed and Created by Ugik SugihartoE-mail address : [email protected]

Date post:	13-Nov-2014
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intellectual property rights

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