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IntelligenceOverview
25 January 2013
Game Trends in theInternational MarketCasual Connect AsiaSingapore, May 2013
Yu Junde, VP APAC
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1. App Annie Overview2. App Store Trends3. Country Trends4. Device Trends5. Subcategory Trends6. Top Publishers and Apps
Game Trends in the International Market
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1. App Annie Overview2. App Store Trends3. Country Trends4. Device Trends5. Subcategory Trends6. Top Publishers and Apps
Game Trends in the International Market
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App Store Highlights, Mar 2013
• Games are driving the app store market today
• While iOS App and Google Play are now very close in game downloads, iOS still remains the game monetization leader, earning over twice as much as Google Play in March 2013
• Google Play game revenue is growing quickly, however – and Google Play revenue is even more concentrated in games than iOS App Store revenue is
• Over the past year, the in-app purchase business model has gained momentum, it has been adopted heavily by games
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iOS vs. Google Play game downloads
• iOS App and Google Play are now very close in game downloads• Both stores had a strong December and January, boosted by holiday
season
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iOS vs. Google Play game revenue
• Google Play game revenue has grown quickly in recent months• iOS App Store remains the app store leader in game monetization,
earning over twice as much as Google Play in March 2013
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1. App Annie Overview2. App Store Trends3. Country Trends4. Device Trends5. Subcategory Trends6. Top Publishers and Apps
Game Trends in the International Market
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Country Highlights, iOS and Google Play Mar 2013
What is the recommended country launch strategy today?• Japan and US: Market across both iOS App Store and Google Play• China: Market for iOS, and use local distribution and monetization
channels for Android• South Korea: Google Play much bigger than iOS App Store• Other countries: iOS App Store monetizes better than Google Play
Which markets are emerging for games?• China for iOS revenue• Russia, Brazil, and Mexico for their growth in downloads• Asian countries have shown a great propensity for spending money
on game apps
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Games Downloads by Country, Mar 2013
• United States, China drove close to 40% of iOS Games downloads• In many markets, Google Play now exceeds iOS in Games
downloads, which may set the stage for future Google Play growth
* Top ten countries by total iOS App Store + Google Play Game downloads Mar 2013
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Games Revenue by Country, Mar 2013
• US, Japan, Korea drove about 80% of Google Play Games revenue• iOS remains the clear revenue leader across most countries, except:
South Korea, home to Samsung, leans heavily toward Google PlayJapan spends across both stores fairly evenly
* Top ten countries by total iOS App Store + Google Play Games revenue Mar 2013
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How are the markets shifting in the iOS App Store?
• Russia is the emerging market for downloads
• China has been moving up the iOS revenue rankings and is now #3
Rank by game downloads Rank by game revenue
Rank Mar 2013 Chg vs. Mar 2012 Rank Mar 2013 Chg vs.
Mar 2012
#1 United States - #1 United States -#2 China - #2 Japan -#3 United Kingdom - #3 China é4#4 Japan - #4 United Kingdom ê1#5 Canada - #5 Australia ê1#6 Russia é3 #6 Canada ê1#7 France ê1 #7 France é1#8 Germany ê1 #8 Germany ê2#9 Australia ê1 #9 Russia -#10 Italy - #10 South Korea é1
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How are the markets shifting in Google Play?
• Russia, Brazil, Mexico are the emerging markets
• Japan and Korea now on top• Paid apps returned to Google
Play Taiwan in Feb 2013Rank by game downloads Rank by game revenue
Rank Mar 2013 Chg vs. Mar 2012 Rank Mar 2013 Chg vs.
Sep 2012
#1 United States - #1 Japan é1#2 South Korea - #2 South Korea é1#3 Russia é3 #3 United States ê2#4 Japan ê1 #4 United Kingdom -#5 Germany ê1 #5 Germany -#6 India é1 #6 Australia -#7 Brazil é6 #7 France -#8 Spain - #8 Taiwan N/A
#9 Mexico é6 #9 Canada ê1#10 United Kingdom ê1 #10 Hong Kong é8
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Revenue per Download, March 2013
ALL Japan South Korea Australia Norway Hong Kong Singapore United States Canada Taiwan Russia$0.00
$0.50
$1.00
$1.50
$2.00
$0.25
$1.89
$0.69 $0.54 $0.40 $0.33 $0.27 $0.25 $0.24 $0.11 $0.04
ALLJa
pan
Austra
lia
Singap
ore
South
Korea
Hong K
ong
United
Stat
es
United
King
dom
Russia
Brazil
China
$0.00
$0.50
$1.00
$1.50
$2.00
$0.59
$1.83
$1.12 $0.97 $0.96 $0.92 $0.74 $0.58 $0.34 $0.33 $0.30
Revenue per Download, iOS Games, March 2013
Revenue per Download, Google Play Games, March 2013
Japan and South Korea score high on revenue per downloads
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1. App Annie Overview2. App Store Trends3. Country Trends4. Device Trends5. Subcategory Trends6. Top Publishers and Apps
Game Trends in the International Market
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Game Downloads by iOS Devices, Mar 2013
• About 30% of all iOS App Store game downloads are for the iPad• Japan has minimal iPad usage, while Russia sees about half of
game downloads being for the iPad
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Game Revenue by iOS Device, Mar 2013
• iPad drove about one-third of iOS App Store game revenue WW• US drove 40% of WW iPad game revenue, the leading market by far
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1. App Annie Overview2. App Store Trends3. Country Trends4. Device Trends5. Subcategory Trends6. Top Publishers and Apps
Game Trends in the International Market
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• The casual game categories of Action and Arcade are most popular with downloads, but the heavier genres of RPG and Simulation are most revenue-generating
iOS: Top Game Subcategories, Mar 2013
*In the iOS App Store, a game can be put in up to two subcategories. As a result, there is overlap among the subcategories.
Indexed iOS Game Downloads
Indexed iOS Game Revenue
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Google Play: Top Game Subcategories, Mar 2013
Indexed Google Play Game Downloads
Indexed Google Play Game Revenue
• In contrast with iOS, Arcade & Action games are most downloaded and revenue-generating on Google Play
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1. App Annie Overview2. App Store Trends3. Country Trends4. Device Trends5. Subcategory Trends6. Top Publishers and
Apps
Game Trends in the International Market
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Game Publisher and App HighlightsiOS App Store and Google Play March 2013
Top Games• Puzzle & Dragons was top-grossing game in both iOS App Store
and Google Play for yet another month
• Candy Crush reached the #1 spot by iOS downloads, while Temple Run 2 remained the top-downloaded game on Google Play
Top Publishers• Electronic Arts (EA) and King ranked in the top 10 by both
downloads and revenue for both iOS App Store and Google Play
• EA’s success came from a combination of Real Racing 3 and The SimpsonsTM: Tapped Out, while King’s success came from Candy Crush Saga
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Top iOS Publishers by Mar 2013 Game Downloads
• Electronic Arts retained its spot at the top due to Real Racing 3• Rovio moved up to #2 due to strong performances by its classic Angry Birds
game and a new game, The Croods
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Top Google Play Publishers by Mar 2013 Game Downloads
• Rovio topped the Google Play charts, again driven by Angry Birds and The Croods, as seen in the iOS App Store
• Electronic Arts jumped to #3, driven by Real Racing 3
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Top iOS Publishers by Mar 2013 Game Revenue
• The top five grossing iOS publishers remained consistent from February to March
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Top Google Play Publishers by Mar 2013 Game Revenue
• In recent months, this list has been dominated by publishers from Japan and South Korea, but this month’s list included Electronic Arts, King, and Kabam, who are based in the US and UK
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Top iOS Games by Mar 2013 Downloads
• Many top-downloaded iOS games continued to be Action or Arcade• Candy Crush Saga has been rising steadily and reached #1 in
March
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Top Google Play Games by Mar 2013 Downloads
• Many top games on Google Play were Arcade & Action, as with iOS• Swinging game Benji Bananas gave Fingersoft two in the top 10
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Top iOS App Store Games by Mar 2013 Revenue
• The top five grossing iOS games have remained the same for each month of Q1 2013, which is remarkable given how games rise and fall
• Supercell, Kabam, and EA each had two apps in the top ten in March
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Top Google Play Games by Mar 2013 Revenue
• Puzzle & Dragons had the top ranks in both iOS and Google Play • The SimpsonsTM: Tapped Out, brought from iOS to Google Play in
February, made its debut in the top ten in March
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