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1 www.tekom.de 1 www.tekom.de Intelligent Information for Smart Users Dr Michael Fritz, tekom
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Page 1: Intelligent Information for Smart Users · information items or other information objects (e.g. video) The context information for Intelligent ... • Structured content • Structured

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Intelligent Information for Smart UsersDr Michael Fritz, tekom

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Digital Transformation„Everything is smart“

WHAT MAKESINFORMATION 

SMART?

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Prof. Key Pousttchi

1) Value Creation ModelThe first dimension of the digital transformation comprises the influence on the creation of products and services, including necessary support processes and the organization of the company.

DIGITAL TRANSFORMATION 

Three Dimensions

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Characteristics

Sensors Software Controlled Connected Storage Capacity

DIGITAL TRANSFORMATION 

Smart Products

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Industry 4.0 / Industrial Internet /Made in China 2025

Self‐organizing and –optimizing “Cyber Physical Systems” Machine‐to‐Machine Communication, everything is connected Individualization of products (“Batch Size Zero”)

DIGITAL TRANSFORMATION 

Smart Production

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SEMANTIC TRIANGLE

DIGITAL TRANSFORMATION 

Smart Production

„Industrial Internet / Industry 4.0 / Made in China 2025“

Engineering and IT merge IT works with digital models of the real products

„ASSET“OBJECT

CONCEPT MODEL

„SMART SIBLING“

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How can information for use bedelivered to users in the future?

DIGITAL TRANSFORMATION 

Smart Production

a) Embedded in the objectb) Linked with the IoT

OBJECT

CONCEPT MODEL

IoTa) Embedded

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Prof. Key Pousttchi

2) Value Proposition ModelThe second dimension of the digital transformation comprises the influence on the company’s products, services, and revenue models.Hereby, the direct and indirect effect of applying digital technologies and techniques for improving existing products and services, offering new or even novel products and services, as well as changes of respective revenue models, is in focus.

DIGITAL TRANSFORMATION 

Three Dimensions

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Characteristics

Sensors Software Controlled Connected Storage Capacity

DIGITAL TRANSFORMATION 

Smart Products

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PRODUCTS

Cars

Homes

Watches

Fridges

SERVICE

Mobility

smartLiving

eHealth

smartShopping

DIGITAL TRANSFORMATION 

Smart Services

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Big Data Large‐scale Data Analytics

Controlling, Predictive Maintenance and Improvement of Smart Products and Services Sales Forecasts eHealth …

DIGITAL TRANSFORMATION 

Ubiquitous Data

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ECONOMICWINNERS

DIGITAL TRANSFORMATION 

Platform Economy

Data‐driven business models

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Prof. Key Pousttchi

3) Customer Interaction ModelThe third dimension of the digital transformation comprises the influence on type and content of customer interaction. Substantial indicators are a cross‐channel and holistic approach within customer relations as well as including automatized communication and modern forms of data analysis.

DIGITAL TRANSFORMATION 

Three Dimensions

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All things are connected with the Internet (Auto‐ID) by sensors or actors

Barcodes Smart LabelsBiometryOCRRFID Speech Recognitio…

DIGITAL TRANSFORMATION 

Ubiquitous Data

IoTInternet of Things

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Access from everywhere

DIGITAL TRANSFORMATION 

Ubiquitous Data

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Everybody uses mobile devices

DIGITAL TRANSFORMATION 

Mobile Devices

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What smart users want:

The right information For the right person At the right place On the Most Suitable Device In real time

INTELLIGENTINFORMATION

DIGITAL TRANSFORMATION 

Smart Users

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What is Intelligent Information (my definition)?

„Information that enables human‐machine‐communication in a nearlynatural way …“

Therefore it is: User centric Use case oriented Event driven Dynamic

METADATADRIVEN

DIGITAL TRANSFORMATION 

Smart Users

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Conclusions for Technical Communication

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My main conclusion …

CONTEXTIS KING

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1) Smart Users Information available everywhere / online / on all devices

2) Smart Products Information for use OR links to the information embedded in the product

3) Smart Services Information for use part of the service chain

4) Ubiquitous Data Information formats adaptive / responsive 

5) Internet of Things Identifiers / connectors / actors to link products to information for use on the web / in the cloud

INTELLIGENT INFORMATION

Context Rules

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6) „Industrial Internet / Industry 4.0 / Made in China 2025“Challenge How can smart information / links to smart information become a part of the “Administration Shell” of the product?

Paper is obsolete, dynamic delivery of electronic information needed Depending on the identification of the product Depending on the configuration of the product and its operating state Depending on individual factors of the user

INTELLIGENT INFORMATION

Context Rules

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INTELLIGENT INFORMATION

Conclusions for Technical Communication

Paradigm Change 1:

Use CasesIn which situations do my users need information?

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INTELLIGENT INFORMATION

Conclusions for Technical Communication

Paradigm Change 2:

User centricityWhat do my users want?

IntelligentInformation

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Paradigm Change 3:

From Documents to Information The formal context of documents which was 

constituted by their structure dissolves …

Intelligent Information uses smaller information items or other information objects (e.g. video)

The context information for Intelligent Information is constituted by … META‐

DATA

INTELLIGENT INFORMATION

Conclusions for Technical Communication

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INTELLIGENT INFORMATION

Conclusions for Technical Communication

Paradigm Change 4:

MetadataHow do I describe theuse cases with metadata?

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Metadata Systems …

Virtual model of the object‘s context

INTELLIGENT INFORMATION

Conclusions for Technical Communication

OBJECT

CONCEPT MODEL

Context

Metadata

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Technical ScenarioDeveloped by tekom’s Working Group “Information 4.0”

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Challenges Individual metadataProprietary delivery formats

TECHNICAL SCENARIO

Information Request and Delivery

Christoph Attila Kun, VDI 2770

STANDARD‐IZATION 

REQUIRED!

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The solution …

TECHNICAL SCENARIO

Information Request and Delivery

Christoph Attila Kun, VDI 2770

Win‐Win

iiRDS

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TECHNICAL SCENARIO

Information Request and Delivery

DELIVERY

REQUEST

EVENT

Enterprise Search

Delivery Sever

CCMSEnterprise

CMSERP …

iiRDS

iiRDS

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TECHNICAL SCENARIO

Information Request and Delivery

DELIVERY

XML:iiRDS Operator

Enterprise Search

Delivery Sever

CCMSEnterprise

CMSERP …

OEM

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TECHNICAL SCENARIO

Information Request and Delivery

DELIVERY

XML:VDI 2770 Operator

Enterprise Search

Delivery Sever

CCMSEnterprise

CMSERP …

OEM

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Information RequestSemantic Modelling

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Which metadata must information have to give optimal support to users and systems?

Dynamic adaption to persons, their roles, their tasks and to work scenarios

Specialized information covering regular operation, maintenance and trouble shooting

Matching with the delivered system

Support of information curation

Dynamic integration of support information and operation related parameters

Support of a wide range of search and filter functions

Adaptability to different display devices

Extendable by the user

Support of security mechanisms

TECHNICAL SCENARIO

Information Request

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PI‐Classification

Classification methodology widely used by CCMS which was developed by Prof. Dr. Wolfgang Ziegler (Karlsruhe) for the purpose of defining metadata for modular contents (see: www.pi‐class.de) describing Product components and information types (intrinsic) Discrete products and information products (extrinsic) Functional mechanisms (e.g. for maintenance plans or for complex 

management of variants) 

Compare the reference model www.pi‐fan.de

TECHNICAL SCENARIO

Information Request

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Semantic modelling in RDF (Semantic Web Standard, W3C)

RDFS = Resource Description Framework Schema Metadata‐Data‐Model Definition of vocabulary, taxonomy and rules for the application of the defines resources within concrete domains Displaying of relationships and structure of knowledge Modelling of ontologies Can use different formats, mostly XML

TECHNICAL SCENARIO

Information Request

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TECHNICAL SCENARIO

Information Request

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VDI 2770Schublade 04

Schublade 03Schublade 02

Schublade 01

TECHNICAL SCENARIO

Information Request

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TECHNICAL SCENARIO

Information Request

Specimen, not related with other figures

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Information DeliveryiiRDS “Container Format”

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Metadata Information Object(s)

TECHNICAL SCENARIO

Information Delivery

+

Container

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PI-FAN.zip

package.rdf

PI-FAN

html

de

kapitel_1.html

kapitel_2.html

kapitel_3.html

abbildung_1.jpg

abbildung_2.jpg

en

chapter_1.html

chapter_2.html

chapter_3.html

image_1.jpg

image_2.jpg

pdf

de

PI-FAN.pdf

en

PI-FAN.pdf

Metadata File  Name (package.rdf)and path (top level) are fix XML serial RDF

Content data On top level onlydirectories, besides this … Free organization Free naming Organization by the main file

TECHNICAL SCENARIO

Information Delivery

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Packet (Level 1)

Metadata• File

Contents• File• ...

Packet (Level 2)

Metadata• File

Contents• Structured content

• Structured content

• Structured content

• ...

Packet (Level 3)

Metadata• File

Contents• Structured contentwithembeddedmeta data

• Structured contentwithembeddedmeta data

• ...

TECHNICAL SCENARIO

Information Delivery

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Container (Level 1)

Metadata

Information Type = „Document“ Document Kind = „Maintenance Instuction“ Product = „XYZ‐0815“ Product Life Cycle = „Operation“ Person = „Trained Staff“

TECHNICAL SCENARIO

Information Delivery

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Container (Level 2)

Metadata

[Module 1] Information Type = „Topic“  [Module 1] Topic Type = „Task“ [Module 1] Information Kind = „Trouble Shooting“ [Module 1] Product = „XYZ‐0815“ [Module 1] Product Life Cycle = „Operation“ [Module 1] Person = „Trained Staff“

TECHNICAL SCENARIO

Information Delivery

COULD ALSO WORK WITH 

XHTML

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Metadata

[Module #1A] Information Type = „Fragment“  [Module #1A] Information Kind = „Warning Message“ [Module #1A] Product = „XYZ‐0815“ [Module #1A] Product Life Cycle = „Operation“ [Module #1A] Person = „All“ [Module #1A] Data Model = “Dita”

TECHNICAL SCENARIO

Information Delivery

Container (Level 3)

COULD ALSO WORK WITH 

XHTML

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Any Format, enriched with Metadata

Make sure that devices can display the content

Consideration to be made …

TECHNICAL SCENARIO

Information Delivery

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Level 3

Level 2

Level 1Any File Format

Structured Formats (e.g. XML/HTML5) [DEFAULT] plus Files with any format 

[OPTIONAL]

Highly structured, semantic format [DEFAULT] plus Files with any format [OPTIONAL]

PDF/A‐2

Defined XML‐Subset of HTML5 with the following 

formats: PNG, JPG, SVG, PDF, MPEG2, MP3

Highly structured, semantic format plus the following 

formats: PNG, JPG, SVG, PDF, MPEG, MP3

„FREE“ VARIANT RELIABLE VARIANT A/

TECHNICAL SCENARIO

Information Delivery

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User StoriesThe future is smart …

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Definition of Requirements in User Stories with Prioritization (according to MOSCOW)

1) As a service technician, in a case of malfunction I want instructions to be displayed context sensitive so that I can act in an adequate way

USER  STORIES

General Language

2) As a user / operator / service technician I want that, in case of changes of the software configuration or of hardware components also the information for use will be adjusted, so that system and information are congruent at any time

OBLIGATORY

10 thematic fields with 59 User Stories all over …

OBLIGATORY

WHO WANTSWHAT, WHY?

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Event: Malfunction of a system

USER  STORIES

“Trouble Shooting”

Foto: Fotolia

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„As a service technician, in a case of malfunction I want instructions to be displayed context sensitive so that I can act in an adequate way”

USER  STORIES

“Trouble Shooting”

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CUSTOMER

Asset

Management

USER  STORIES

“Integrating several deliveries”

Content Delivery

Panel

MANUFACTURER A

Third party documents,Legacy documents,Bulletins, …

CCMS

ERP, PLM

& other DB

MANUFACTURER C

Content

Delivery

MANUFACTURER B

Content

DeliveryApp

Res‐sources

Op display

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SummaryiiRDS is …

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Summary

iiRDS is a … standardized Metadata‐Ontology, plus a standardized Container‐Formatwhich together enable (dynamic) informationrequest‐ and delivery‐processes between usersand the (information‐)system

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Disclaimer

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… for content creation No one needs to know RDF No one needs to manually create level n/A‐formats

… a display format It will need at least one more step to be able to display iiRDS‐Content „nicely“

… a format for storing Even if you use iiRDS as a exchange format it makes no sense to use it as a content storing format

Foto: Pixabay

(Pub

licDo

main)

iiRDS is not …

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HOW COMPANIES  CAN

Be prepared

• Competent TechWriters• Established process (Hackos, Level 3)• Semantic structuring• Component Content Management 

System (XML)• Single source capability• Cross media capability

PRE‐REQUISITES

WHAT DO I NEED?

OBLIGATORY

• Semantic metadata• Ontology / Taxonomy• Delivery concept• Content delivery system (CDS)

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HOW COMPANIES  CAN

Be prepared

WHAT DO I NEED?

• My CCMS‐Vendor must implement iiRDS asan interface

• My consultant must help me with themetadata system

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The tekom‐Working GroupSmart people working hard

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Industry Experts Machine Building and Systems Engineering Power Plants Electronics / Electrotechnical Industries Software

Software Vendors CCMS Content Delivery Systems Enterprise Search Semantic Graphics Database

Consulting and Academia Universities Consulting Service Providers

WG INFO 4.0

Members of the Working Group

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Goal: Elaborate tekom Guidelines for a request‐ and deliver‐standard for intelligent information for use

Working mode: Open Data ProjectKick‐off: 2016‐03‐27Results First draft of iiRDS presented at the tekom / tcworld conference on November 2016 in Stuttgart / Germany Sneak Preview for Developers in Spring 2017 Request for Comments (RFC) starting October 20, 2017 Presentations at the tekom / tcworld conference 2017

Publishing of first draft End of 2017

WG INFO 4.0

Work in Progress

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Liasing with VDI 2770, to reach full compatibility Platform Industry 4.0, and become official partial model of industry 4.0 eCl@ss, and submit the iiRDS‐vocabulary to international standardization

Publishing of first draft End of 2017

WG INFO 4.0

Work in Progress

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Liasing with Platform Industry 4.0, and become official partial model of industry 4.0 eCl@ss, and submit the iiRDS‐vocabulary to international standardization

WG INFO 4.0

Work in Progress

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Establishing the iiRDS‐Consortium, starting January 2018 Stable organizational structure within tekom as consortium leader Open to all interested parties (system vendors, consultants, academics and industry managers) from all over the world Support companies that are interested in implementing iiRDS International standardization of the core metadata Further development of the standard

WG INFO 4.0

A Glimpse into FutureBECOME

AMEMBER!

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Gesellschaft für Technische Kommunikation –tekom Deutschland e.V. 

Judith HallwachsRotebühlstraße 6470178 Stuttgart

[email protected]@tekom.de (for China)

WG INFO 4.0

How to contact us

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