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Intelligent Outsourcing.
IntelligentOutsourcing.
BudgetsAre Tight.
Intelligent Outsourcing - @mattbeswick
Bored.Bored.Bored.
Really,Really,REALLYBored.
Intelligent Outsourcing - @mattbeswick
Turnto
theDARK side?(Black Cat)
Intelligent Outsourcing - @mattbeswick
Header Text
Body Text
GoogleIs
ComingFor
YOU!
Intelligent Outsourcing - @mattbeswick
There is another way...
Outsourcing.
What aWonderfulWorld...• Research• Content• Design• Outreach
Intelligent Outsourcing - @mattbeswick
Research...Cheap and Easy!
Intelligent Outsourcing - @mattbeswick
Hi,
We need someone to help us research contact information for a list of websites. For this job you will need to be able to use Microsoft Excel, Read English and Browse the Internet.
When applying please include the phrase “I have read the description and can start immediately”.
Looking forward to your application,
MattIntelligent Outsourcing -
@mattbeswick
FactsAnd
FiguresIntelligent Outsourcing -
@mattbeswick
148Applications
Within7
HoursIntelligent Outsourcing -
@mattbeswick
Lowest Bid...
Intelligent Outsourcing - @mattbeswick
$0.54/hr
Number that can Follow
instructions...
Intelligent Outsourcing - @mattbeswick
75!(I even outsourced checking this - cost me less than $1).
Interview Process
Intelligent Outsourcing - @mattbeswick
1. Order by cheapest2. Hire the first 8 people3. Send them spreadsheet &
instructions
Data Gathered
Intelligent Outsourcing - @mattbeswick
First NameLast Name
Email AddressURL of Contact Form
Is the site about dogs?Is the the site about cats?Does the site have a blog?
How nice looking is the site?
Sites (double) Researched in
24 hours
Intelligent Outsourcing - @mattbeswick
800
Total Spend
Intelligent Outsourcing - @mattbeswick
$33.14
WrittenContent
Intelligent Outsourcing - @mattbeswick
Intelligent Outsourcing - @mattbeswick
DesignResearch: 1 hour
Design: £167Outreach: £400
LRDs: 40+
Cost per link£15.42
Intelligent Outsourcing - @mattbeswick
Outreach(making fr iends)
Intelligent Outsourcing - @mattbeswick
Friends with Benefits
Intelligent Outsourcing - @mattbeswick
Relationships for SEO?!
Intelligent Outsourcing - @mattbeswick
Email Dog Blogger Make Friends
Meet More Friends
Told About BlogPaws
Speak at BlogPaws
2012
Write for BlogPaws
Get Link
Get More Links
Speak at BlogPaws
2013
Email YvonneMake Friends
Go to SearchLove
Boston?
Intelligent Outsourcing - @mattbeswick
Outsourcing& Relationships
A Match MadeIn
Heaven?Intelligent Outsourcing -
@mattbeswick
TheEasyBit
Mos tVa lue
Intelligent Outsourcing - @mattbeswick
Intelligent Outsourcing - @mattbeswick
Outsourced
Anything that can be
accurately defined or is
process driven.
Intelligent Outsourcing - @mattbeswick
Outsourced You Do
Anything that can be
accurately defined or is
process driven.
Things that need creative
thinking or involve
speaking to the masses.
BuzzStream + oDesk = Joy
Intelligent Outsourcing - @mattbeswick
Intelligent Outsourcing - @mattbeswick
Intelligent Outsourcing - @mattbeswick
Intelligent Outsourcing - @mattbeswick
TemplateBASED*
Outreach
*Personalisation is key
Intelligent Outsourcing - @mattbeswick
Intelligent Outsourcing - @mattbeswick
Link EmailAccounts
andManageReplies.
In Summary...• Use Outsourcing for good, not evil.• Track, Manage, Enhance.• Keep doing the clever bits.• Build and nurture relationships.• Use oDesk, 99designs, BuzzStream,
etc.
Intelligent Outsourcing - @mattbeswick
Intelligent Outsourcing - @mattbeswick
Thanks!Questions?
