www.sterlitetech.com

The Next Generation

Analytical Intelligence

INTELLZA

In this data-driven digital world, the

changing consumer behavior and

increasing digitalization are driving

traditional Communications Service

Providers (CSPs) to multiple challenges.

With the rising volumes of data, diversified data formats and increasing data processing time, CSPs are challenged with new generation unstructured data making data processing, data management and data storing even more complicated.

The immense amount of data growth poses another challenge - data silos. In a conventional CSP, every department retains its own data in its own format and no information is shared with other departments. This increases the cost of storage and management of data, affecting data authenticity and increasing data duplicity due to lack of security and governance.

The huge volume of CSP data gathered over the years is kept as a cost incurring resource and not been used in any manner to enhance or streamline business processes and customer experience This points to the bigger challenges linked to generating actionable data insights to effectively know the customers well and enhance their user experience.

Intellza Platform Overview

It is a business intelligence solution that captures, models and protects data to provide meaningful insights and improve profit margins. Intellza offers meaningful insights to CXOs, marketers, business management teams, operational teams, DevOps professionals and citizen data scientists.

The business intelligence systems of Intellza enables smart decision-making, increases monetization opportunities, optimizes business and go-to-market strategies, and allows CSPs to craft real-time customer offers. Unified customer usage patterns from legacy networks available on a single platform allow CSPs to bundle packages including cross-selling, cross-discounts and a-la-carte offers to retain high-value customers and to increase average revenue per user.

Intellza, the intelligent data platform, is a scalable data powerhouse solution offering unified data storage, integrated analytics and intelligent search abilities for simplified user experience and meaningful insights. It consists of two segments – Data Lake and Analyzer.

Intellza offers:

• Actionable Data Insights through MI, AL & Cognitive Analytics Ÿ Diversified Data Monetization Streams

Ÿ Web-scale – Data Store & Data Processing Ÿ Sift Through Data at Lightening Speed

In 2018, 50% of agent

interactions are

influenced by real-time

analytics. By 2020, more

than 40% of all data

analytics projects will

relate to an aspect of

customer experience

Data Silos

Data Variety

Ÿ Centralized Data RepositoryŸ Removal of Data DuplicityŸ Handles Disruptive Data

Growth with EaseŸ Data Security & Data

Governance

Actionable Insights

Ÿ Data MonetizationŸ Enhance Customer ExperienceŸ Improve Network OptimizationŸ Optimize Business OperationsŸ Effective Campaign ManagementŸ Customer RetentionŸ Fraud Protection and Revenue

Assurance

Ÿ Quick on-boarding and data integrationŸ Cost-effective data managementŸ Faster time-to-market

Platform Highlights

Network Function VirtualizationCustomize your services and applications for anywhere access

Web-scale Data Storage14.5 million transactions/sec, data storage - 5 PB/Yr compressed or 17PB/Yr uncompressed

Two-speed Architecture Runs seamlessly alongside existing/legacy systems

Open APIsProvides flexibility for enterprise integration with third-party applications

Multiple Deployment Options On-site, cloud & hybrid deployments

Unified Platform with Modular SolutionData Intelligence Platform with any data inputs to any application outputs & analyzer (data analytics) for meaningful insights

Machine Learning & AI for Actionable Insights Automatically track patterns to execute use cases

Flash Search CapabilitySearch 40 trillion records in an hour for quick decision-making

GDPR-compliant For data governance, security & privacy

Platform Benefits

Meaningful Business Insights

Ÿ Increase in monetization revenue up to 70%

Ÿ 360 degree customer view for strategic sales and marketing campaigns

Ÿ Network optimization using machine learning algorithms

Speed to Deployment

Ÿ Ready-to-use 50+ use cases for telcos

Ÿ Regulatory compliance can go live in 10 days

Ÿ Analytics POC to simulate real-life benefits for telcos in 2 weeks

Data Security & Data Integrity

Ÿ Removal of data duplicity and up to 50% improvements in data integrity

Ÿ Enhanced data security & data control

Ÿ Data privacy (GDPR-compliant)

Compliance

Ÿ Delivers regulatory compliances with agreed SLAŸ Protect Infra Investments with Fraud Management and

Revenue Assurance solutionsŸ No data loss (99.9999% data accuracy and data

retention)

Reduced Total Cost of Ownership

Ÿ Up to 30% reduction in infrastructure cost Ÿ Optimize operations with machine learning & AI

algorithmsŸ Future-proof platform with cloud-ready solution

Use Case

Customer

Experience

Customer Sentiment and

Churn

360 Degree Customer

Household View

Next Best Action for High Revenue

Cell Sites

Campaign

Management

ML-based Subscriber

Persona

Campaign Analytics

Subscriber Analytics on SIMex & Network

Experience

Data

Monetization

Contextual & Location-based

Offerings

Device-based Cross-selling

Change Plan Up Sell Proposal

Compliance &

Security

Provide Access to Warrants in Time for Lawful Interception due to Flash Search Capability

Total Suspicious Activity with Correlated

Data of NAT & User

Proactive Alert of Sensitive Sites to Govt. Agencies (Power Stations, Defense Facility etc.)

Sterlite Technologies Ltd [BSE: 532374, NSE: STRTECH], is a global technology leader in smarter digital infrastructure. With a pure-play telecom focused business that develops & delivers optical communication products, network & system integration services and OSS/BSS software solutions, Sterlite Tech has sales network in six continents. The Company has manufacturing presence in India, China & Brazil, and aims to transform everyday living by delivering smarter networks. With a strong portfolio of over 130 patents, Sterlite Tech is home to India's only Centre of Excellence for broadband research. Projects undertaken by the company include intrusion-proof smarter data network for the Armed Forces, rural broadband for BharatNet, Smart Cities' development, and establishing high-speed Fibre-to-the-Home (FTTH) networks.

www.sterlitetech.com

© Copyright 2019 Sterlite Technologies Ltd. All Rights Reserved.

STCC19/BR-C

PF/2202

Architecture

Networks - GGSN, PGW,

SGSN, CGNAT

DataVariety

CRM, IVR, Ticketing, BSS,

Charging

Social Media

GSM, CDMA, LTE, Radio

Wi-Fi, OTT

IoT, M2M

DataIntelligence

Analytical Tool

BSS/OCS

Campaign Mgmt.

IPLMS

Revenue Assurance

Fraud Management System

Intellza

Analyzer

Data Lake

Unified Data Store

Data Refinery

DataIngestion

Meta-Tagging

NearReal-time

Correlation

DataModelling

DataMonetization

CustomerExperience

Network Optimization

DataSecurity

RegulatoryCompliance

DataVelocity

Batch Data

Streaming Data

On-Demand Data

Open APIs

Digital Commerce

Billing &Revenue

CampaignAnalytics

Wi-Fi Analytics